Nearly two years after launching a digital publishing company for mobile devices, Nomad Editions founder Mark Edmiston is still figuring out how to make a business model that works in the electronic age. Edmiston—who was president/CEO of Newsweek before going into media investment banking—was shooting to have 20 titles and 200,000 in combined circulation within a year, but for Nomad, a virtually unknown startup with little promotion, that’s been harder than expected. Along the way, he’s tweaked the model, shedding titles that didn’t take off and lowering the subscription price. One title remains, a weekly wine magazine called Uncorked, that sells for $1.99 for four issues or $19.99 a year in the Apple App Store and as an HTML5 Web version. Edmiston's main complaint is discoverability. Even after Apple launched its Newsstand, making it easier for publications to be found, it’s been hard for them—especially the less-established pubs—to get noticed in a sea of titles. Industry observers have also criticized the Newsstand as difficult to search and opaque about the criteria it uses to decide which titles to promote. “When people subscribed, they were renewing at 60 percent," Edmiston said. “The trouble is, there just aren’t enough downloads. We weren’t getting people aware of what we were doing. “Even in the Newsstand, there are hundreds of publications,” he added. “Everyone faces exactly the same problem.” Now, after experimenting with different approaches... Continue reading at 'AdWeek'
[ AdWeek | 2012-06-19 00:00:00 UTC ]
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Quercus has secured the YA edition of anti-racism workbook Me and White Supremacy by Layla F Saad. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 08:16:05 UTC ]
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HQ will be publishing a new, revised edition of Caroline Hirons' debut Skincare, featuring new content including advice on menopause and perimenopause. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 03:54:47 UTC ]
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It’s now more apparent than ever that security is a critical aspect of IT infrastructure, and that devastating data breaches can occur from simple network line hacks. As shown in this book, combining the latest version of Python with an increased focus on network security can help you to level... Continue reading at Betanews
[ Betanews | 2021-10-13 17:39:30 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Mary Shelley was goth before it was cool. She wrote Frankenstein—sometimes described as the world’s first science fiction novel—as part of a horror story writing game. She lost her virginity to Percy Shelley on top of her mother’s grave. (To be fair, it was one of her main leisure spots, but... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-17 16:41:12 UTC ]
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This morning, in a press release, Sarah McNally of McNally Jackson announced the launch of McNally Editions, a new paperback reprint series “devoted to hidden gems.” “As any bookseller knows, recommending books is the most rewarding part of our job—especially when you get to take the reader off... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-26 14:41:45 UTC ]
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Minnesota-based independent publisher Milkweed Editions will launch a series of books centered on neurodivergence and what the publisher calls “different ways of languaging” next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-23 04:00:00 UTC ]
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The third staging of the Desiblitz Literature Festival in Birmingham will feature both published authors and workshop programming. The post England’s South Asian Desiblitz Literature Festival Plans a Hybrid Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 19:04:35 UTC ]
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Vintage has acquired an essay anthology examining the craft of writing through the lens of race and culture, edited by novelists Deepa Anappara and Taymour Soomro. Continue reading at The Bookseller
[ The Bookseller | 2021-08-07 11:56:04 UTC ]
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Check out the cover of BLACK LOVE MATTERS edited by Jessica P. Pryde, an upcoming essay anthology that celebrates and examines Black romance. Continue reading at Book Riot
[ Book Riot | 2021-08-06 10:40:00 UTC ]
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This year's digital Bologna Children's Book Fair saw a 55% increase in page views compared to the previous year's edition. Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 19:35:36 UTC ]
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Haymarket Books has acquired the rights to publish the third edition of Black Liberation activist and scholar Angela Davis's autobiography, originally published in 1974. The book will be released in October with a new introduction by Davis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-24 04:00:00 UTC ]
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London Book Fair not only goes to the digital option but also adds early-June dates to its previous late-June schedule. The post London Book Fair Opts for a Digital-Only Edition in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-15 08:03:25 UTC ]
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Gollancz is marking the 10th anniversary of Ben Aaronovitch's bestselling Rivers of London series with two special editions of the first book. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 09:43:53 UTC ]
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The Bookseller magazine is to bring in a guest editor for the first time, with Marianne Tatepo, the founder of the Black Agents & Editors' Group (BAE), to take the reins for the 9th April issue. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 21:30:39 UTC ]
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Carsten Coesfeld took over as DK CEO days before Covid-19 shut down the publishing world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Michelle Obama's bestselling memoir Becoming will be published in paperback on 2ndMarch, alongside an edition for younger readers. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 06:18:31 UTC ]
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Michelle Obama’s 'Becoming' will be released in a young reader’s edition and in trade paperback on March 2; originally published in 2018, the former First Lady’s memoir became a #1 international bestseller, with sales topping more than 15 million copies worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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In this Read Harder Challenge post, we're recommending books for the task asking you to read an SFF anthology edited by a person of color. Continue reading at Book Riot
[ Book Riot | 2020-12-18 11:31:00 UTC ]
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