Nearly two years after launching a digital publishing company for mobile devices, Nomad Editions founder Mark Edmiston is still figuring out how to make a business model that works in the electronic age. Edmiston—who was president/CEO of Newsweek before going into media investment banking—was shooting to have 20 titles and 200,000 in combined circulation within a year, but for Nomad, a virtually unknown startup with little promotion, that’s been harder than expected. Along the way, he’s tweaked the model, shedding titles that didn’t take off and lowering the subscription price. One title remains, a weekly wine magazine called Uncorked, that sells for $1.99 for four issues or $19.99 a year in the Apple App Store and as an HTML5 Web version. Edmiston's main complaint is discoverability. Even after Apple launched its Newsstand, making it easier for publications to be found, it’s been hard for them—especially the less-established pubs—to get noticed in a sea of titles. Industry observers have also criticized the Newsstand as difficult to search and opaque about the criteria it uses to decide which titles to promote. “When people subscribed, they were renewing at 60 percent," Edmiston said. “The trouble is, there just aren’t enough downloads. We weren’t getting people aware of what we were doing. “Even in the Newsstand, there are hundreds of publications,” he added. “Everyone faces exactly the same problem.” Now, after experimenting with different approaches... Continue reading at 'AdWeek'
[ AdWeek | 2012-06-19 00:00:00 UTC ]
News tagged with:
#industry observers
#struck deals
#registered users
#ve decided
#find people
#custom publishing
The fourth annual On Air Fest, held earlier this month in Brooklyn, prominently featured a number of figures and institutions from the book world, reflecting a growing publishing and literary presence in the podcast sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#prominently featured
#book world
Books for and about unconventional seekers of faith and spirituality are multiplying. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this |
Martha Ackmann’s “These Fevered Days” considers the life events that made the poet who she was. Continue reading at The Washington Post
[ The Washington Post | 2020-03-18 18:06:09 UTC ]
More news stories like this | News stories tagged with:
#pivotal moments
Ten indie booksellers from across the UK have won the chance to spend the night in a hotel burning the midnight oil with a limited edition proof of the new Elena Ferrante novel. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 16:22:56 UTC ]
More news stories like this | News stories tagged with:
#elena ferrante
Neil Gaiman has signed on as narrator, creative directot and executive director of Audible's exclusive adaptation of his bestselling comic series The Sandman. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 14:32:43 UTC ]
More news stories like this | News stories tagged with:
#neil gaiman
Fitzcarraldo Editions, Giramondo and New Directions are launching The Novel Prize, a $10,000 biennial award for book-length fiction by published or unpublished authors. Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 09:34:44 UTC ]
More news stories like this | News stories tagged with:
#fitzcarraldo editions
#unpublished authors
Canongate is launching audio editions of Letters of Note for the first time, described as a “collection of the world’s most entertaining, inspiring and powerful letters” read by an all-star cast. Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 00:24:45 UTC ]
More news stories like this | News stories tagged with:
#all-star cast
This month, science fiction fans and Solaris lovers everywhere have cause to celebrate: six newly-illustrated editions of work by the late Polish author Stanisław Lem (1921-2006) are being published by The MIT Press. Lem’s influence on science fiction has been compared to that of authors like... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-20 16:57:37 UTC ]
More news stories like this | News stories tagged with:
#mit press
#octavia butler
#science fiction
Boris Johnson | Marmalade years | US publishing industry | Quick crossword | Roysters crispsIt’s all very well Labour demanding an inquiry into who paid for Boris Johnson’s Caribbean holiday (Report, 14 February), but what I should really like to know is when will the Independent Office for... Continue reading at The Guardian
[ The Guardian | 2020-02-14 17:21:53 UTC ]
More news stories like this | News stories tagged with:
#boris johnson
#publishing industry
Don’t rely on traditional job listings and applicant tracking systems. Pivoting mid-career to a different profession is far from straightforward. Though I began my career in academia as a Classics PhD, I then pivoted to a job as a digital media specialist at a digital marketing agency. After... Continue reading at Fast Company
[ Fast Company | 2020-01-20 05:00:12 UTC ]
More news stories like this | News stories tagged with:
#digital media
From POETRY Magazine to The Paris Review, here are 9 literary magazines to check out for the 23rd task of Book Riot's 2020 Reader Harder challenge! Continue reading at Book Riot
[ Book Riot | 2020-01-13 11:36:36 UTC ]
More news stories like this | News stories tagged with:
#paris review
#literary magazine
In the days since the US military killed Qassem Suleimani, Iran’s fêted top security official, Iran’s leaders have repeatedly threatened retaliation. Yesterday, they volleyed ballistic missiles at two bases that house US troops in Iraq. No casualties were reported. On Twitter, Mohammad Javad... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-08 13:07:07 UTC ]
More news stories like this | News stories tagged with:
#physical distance
#online propaganda
#prime minister
#vanessa springora
#elizabeth wurtzel
#clinical depression
#memoir
Many organizations have been affected by recent cyber events. At the current rate of hacking, it has become more important than ever to pentest your environment in order to ensure advanced-level security. Kali Linux -- An Ethical Hacker's Cookbook from Packt Publishing is packed with practical... Continue reading at Betanews
[ Betanews | 2020-01-07 19:02:44 UTC ]
More news stories like this | News stories tagged with:
#limited time
#packt publishing
#practical recipes
#strong start
#cookbook
The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 04:06:09 UTC ]
More news stories like this | News stories tagged with:
#digital versions
#central message
#publishers association
The Miami Herald is changing to meet the needs of our readers and the communities we serve long into the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-19 15:52:22 UTC ]
More news stories like this | News stories tagged with:
#miami herald
It was not the first self-published cookbook in the history of the world, but it is definitely the most successful: The Joy of Cooking, first released in 1931 by Irma Rombauer, has taught generations of Americans to “Stand facing the stove.” For decades, Rombauer’s “action method” of writing... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-13 09:51:10 UTC ]
More news stories like this | News stories tagged with:
#family affair
#cookbook
NSA whistleblower Edward Snowden has claimed his memoir Permanent Record has been censored in China, saying it breaks the terms of his publishing agreement. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 03:25:45 UTC ]
More news stories like this | News stories tagged with:
#publishing agreement
#memoir
The French comic book series centered on the clever and brave Gaul warrior will be published in new Americanized versions by Papercutz. Continue reading at The New York Times
[ The New York Times | 2019-11-07 17:02:56 UTC ]
More news stories like this | News stories tagged with:
#comic book
Europa Editions has shared an extract from Elena Ferrante’s new novel, The Lying Life of Adults, as enthusiastic reviews in Italy pile in ahead of publication day. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 12:13:36 UTC ]
More news stories like this | News stories tagged with:
#europa editions
#lying life
#publication day
Booksellers talk color trends, tell terrible jokes, and happily sort through stacks of new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-25 12:00:47 UTC ]
More news stories like this | News stories tagged with:
#picture book