Nearly two years after launching a digital publishing company for mobile devices, Nomad Editions founder Mark Edmiston is still figuring out how to make a business model that works in the electronic age. Edmiston—who was president/CEO of Newsweek before going into media investment banking—was shooting to have 20 titles and 200,000 in combined circulation within a year, but for Nomad, a virtually unknown startup with little promotion, that’s been harder than expected. Along the way, he’s tweaked the model, shedding titles that didn’t take off and lowering the subscription price. One title remains, a weekly wine magazine called Uncorked, that sells for $1.99 for four issues or $19.99 a year in the Apple App Store and as an HTML5 Web version. Edmiston's main complaint is discoverability. Even after Apple launched its Newsstand, making it easier for publications to be found, it’s been hard for them—especially the less-established pubs—to get noticed in a sea of titles. Industry observers have also criticized the Newsstand as difficult to search and opaque about the criteria it uses to decide which titles to promote. “When people subscribed, they were renewing at 60 percent," Edmiston said. “The trouble is, there just aren’t enough downloads. We weren’t getting people aware of what we were doing. “Even in the Newsstand, there are hundreds of publications,” he added. “Everyone faces exactly the same problem.” Now, after experimenting with different approaches... Continue reading at 'AdWeek'
[ AdWeek | 2012-06-19 00:00:00 UTC ]
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The 180-year-old weekly 'The Tablet' now has its archive online. And Gerald Cai of MXRi and SnapLearn has a development project with Oxford University Press. The post Industry Notes: London’s Exact Editions Digitizes ‘The Tablet’; Singapore’s MXRi Signs With OUP appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-06 00:00:00 UTC ]
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French digital publisher Konbini is shifting the focus of its Snapchat to hard news versus pop-culture and entertainment. The post French lifestyle publisher Konbini pivots to news on Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-05 00:00:00 UTC ]
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Police in suburban Philadelphia are on the hunt for a book thief with rarefied literary tastes. A burglar stole at least 20 books from a store in West Chester, Pa., including a rare edition of Harper Lee's "To Kill a Mockingbird," the Philadelphia Inquirer reported Tuesday. No money was stolen... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-15 00:00:00 UTC ]
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Penguin Random House (PRH) Children’s is celebrating the fifth anniversary of Robin Stevens’ Murder Most Unladylike with a signed hardback edition of the first book. Continue reading at The Bookseller
[ The Bookseller | 2019-02-07 00:00:00 UTC ]
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Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-07 00:00:00 UTC ]
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The list of basketball players who have participated in a Fairfax-Westchester rivalry game reads like a who’s who of distinguished former high school, college and NBA players from City Section history. From Fairfax, there’s Solomon Hill, Josh and Jerren Shipp, Craig Smith, Evan Burns, Jamal... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-25 00:00:00 UTC ]
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Jamie Oliver’s first cookbook celebrates its 20th anniversary this year: Michael Joseph is reissuing The Naked Chef along with a raft of the celebrity chef’s other works to mark the occasion. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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French children’s publisher Editions Piccolia, which is owned by Swedish media group Bonnier AG, has filed for liquidation. Continue reading at The Bookseller
[ The Bookseller | 2019-01-24 00:00:00 UTC ]
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Winter moves among independent publishers: Nonfiction works are the focus in Europa Compass, and Chicago Review Press buys Oklahoma's Council Oak Books. The post Industry Notes: Europa Editions’ New Imprint; Chicago Press Buys Council Oak appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-15 00:00:00 UTC ]
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Dispiriting pivots, layoffs by attrition and a diminished brand doomed the venture-backed news publisher, reportedly soon to be sold for pennies on the dollar. The post Pivoting to nowhere: How Mic ran out of radical makeovers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-30 00:00:00 UTC ]
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PRH division Puffin Books will next year publish a ‘musical’ edition of Tom Fletcher’s The Creakers with a CD and prompts telling readers when to listen to the songs. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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Writer, broadcaster and antiques expert Jeremy Cooper has won the inaugural Fitzcarraldo Editions Novel Prize, worth £3,000, for his novel Ash Before Oak. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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Independent publisher World Editions has snapped up two works by Guadeloupean writer Maryse Condé, newly crowned winner of the inaugural Academy Prize, the 'Alternative Nobel'. Continue reading at The Bookseller
[ The Bookseller | 2018-10-16 00:00:00 UTC ]
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Figures in the industry have responded to calls from this year’s Man Booker judging panel for tighter editing, with some voicing anger at an undervaluing of the editorial process. Continue reading at The Bookseller
[ The Bookseller | 2018-10-09 00:00:00 UTC ]
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Headline is publishing a TV tie-in of Andrea Levy’s The Long Song, set on a sugar plantation in Jamaica in the dying days of slavery, to coincide with its adaptation for a three-part drama on BBC One by Heyday Television and NBC Universal International Studios. Continue reading at The Bookseller
[ The Bookseller | 2018-09-28 00:00:00 UTC ]
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John Murray is releasing a special edition of Stephen Hawking's final book Brief Answers to the Big Questions exclusively with independent bookshops. Continue reading at The Bookseller
[ The Bookseller | 2018-09-08 00:00:00 UTC ]
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Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age
[ Advertising Age | 2018-08-24 00:00:00 UTC ]
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Bonnier Books has sold Weldon Owen to US illustrated book publisher Insight Editions for an undisclosed sum, with all five UK staff in consultation over redundancy. Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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In a deal that unites two illustrated book publishers, Insight Editions has acquired Weldon Owen from Bonnier Publishing USA for an undisclosed price. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-14 00:00:00 UTC ]
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