Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric across linear and digital platforms, including live TV, DVR,... Continue reading at 'AdWeek'

[ AdWeek | 2020-12-08 11:00:33 UTC ]
News tagged with: #major overhaul #enable publishers #single metric #digital platforms #nielsen

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Next Issue Media Expands into Canada

Next Issue Media, the multi-title subscription service backed by Condé Nast, Hearst, Meredith, News Corp. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
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‘Dr. Sleep’ Wakes Up Social Media

Stephen King’s follow-up to his 1977 novel The Shining was the most buzzed-about book on social media for the month of September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #weather company


Tweet This: Survey Finds Advertisers Most Bullish on Social Media

More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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Oyster Offers Access Instead of Ownership

Launched a little over a week ago with much media fanfare, Oyster is a New York City–based e-reading startup that offers consumers an all-you-can-read ebook subscription model for $9.95 a month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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VIDEO: Stephen King returns to The Shining

The best-selling author behind The Shining has returned to its central character, 36 years after the book was first published, for his latest novel. Continue reading at BBC World

[ BBC World | 2013-09-19 00:00:00 UTC ]
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J.K. Rowling wants to help poor single moms — she was one, too

Rowling wrote her book, "Harry Potter and the Philosopher's Stone," when she was a single mother, receiving government benefits. She's now asking the government to step up support for Britain's poor.Without help from the British government, there might never have been a Harry Potter. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling wrote #british government #harry potter #single mother


Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live show #mobile space


J.K. Rowling will write new movie set in 'Potter' universe (+video)

J.K. Rowling will write the screenplay for a film adaptation of the Potter book 'Fantastic Beasts and Where to Find Them' and the movie will center on the adventures of textbook author Newt Scamander. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #movie set #potter book #film adaptation #fantastic beasts


Asia Media Awards Presented in Gala Ceremony

Singapore Press Holdings (Singapore), ABP (India), and Al Nisr Publishing (UAE) were among the winners of the 12th annual Asian Media Awards presented in a gala ceremony in Bangalore (India) by the World Association of Newspapers and News Publishers ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gala ceremony #world association #news publishers


Darden Media Group buys Maxim magazine

Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned... Continue reading at Crains New York

[ Crains New York | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #paid circulation


Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses


Strong Moscow Book Fair Still Offers Mixed Signals

Title production hit 56,000 copies for the first six months of 2012, though overall sales are lower, according to news out of this year's Moscow International Book Fair. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
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Starry media launch for Books Are My Bag

Model Lily Cole, journalist Jon Snow and "Britain's Got Talent" judge Amanda Holden... Continue reading at The Bookseller

[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Livefyre Acquires Storify to Expand Its Social-Media Curation Platform

Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
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iRobot CEO Colin Angle on the shortcomings of humanoid robots (video)

Nearly everyone who's purchased one the 10 million-plus Roombas sold around the world has inevitably asked the same question: whatever happened to Rosie? For all its charms, iRobot's hockey puck-like floor cleaner will never compare to the Jetsons' sass-talking maid. We're living in an age of... Continue reading at Engadget

[ Engadget | 2013-09-07 00:00:00 UTC ]
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Wells Media Launches Print Counterpart to CarrierManagement.com

San Diego-based b-to-b publisher Wells Media, true to plan, has followed the February launch of its CarrierMangement.com site with a Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Random House to Offer Dr. Seuss as Ebooks

Random House Children’s Books is releasing Dr. Seuss' bestselling oeuvre as ebooks for the first time. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-05 00:00:00 UTC ]
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Oyster: A Gorgeous New App Offering Unlimited Books for $9.95 a Month

Can a Spotify-like service created by ex-Googlers shake up the publishing industry?     Continue reading at Wired

[ Wired | 2013-09-05 00:00:00 UTC ]
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Datapoint Discussion: “10,000″ Titles Offered Through Kindle Matchbook

Amazon is merely predicting that 10,000 books will be available through its Kindle Matchbook program by the time it launches in October. Will they get there? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle matchbook