Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric across linear and digital platforms, including live TV, DVR,... Continue reading at 'AdWeek'

[ AdWeek | 2020-12-08 11:00:33 UTC ]
News tagged with: #major overhaul #enable publishers #single metric #digital platforms #nielsen

Other Publishing stories related to: 'Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering'


VIDEO: JK Rowling secret book tops book chart

JK Rowling has secretly written a crime novel under the guise of male debut writer Robert Galbraith. Continue reading at BBC World

[ BBC World | 2013-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling


Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video

Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video.   The tactic, which uses a system ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay wall #radar online


Amazon creates a new comic books imprint

The imprint, titled Jet City Comics, released its first title, a work named 'Symposium #1," on July 9. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon creates


Instagram Debuts Video Embeds, Could Alter Publishing Habits

Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia. In other words, anybody can now grab an Instagram video or photo and post it on their own... Continue reading at AdWeek

[ AdWeek | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hit publish #news organization


How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #digital publishers #direct buys #cash cow


Into the heart of CERN: an underground tour of the Large Hadron Collider (video)

"Why, sometimes I've believed as many as six impossible things before breakfast." ― Lewis Carroll, Alice in Wonderland I've been to see ALICE -- though there was no looking glass to jump through, just a retina scanner and one very long elevator ride down into the earth. I've toured a CMS... Continue reading at Engadget

[ Engadget | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #impossible things #online publishing


Paula Deen publisher cancels book deal. Now what? (+video)

Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula deen


Small Publishers’ Catalogue Offers Listing of African Publishers and More

The 2013 Small Publishers' Catalogue Africa offers more than just a listing of small African publishers: it's a guide to inspire small publishers from around the world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #african publishers


BoSacks: Media Intelligence : The New Non-Obsolescence of the Written Word

By Robert M. Sacks A book that I read a few years ago has been popping back into and around my head lately, as I continue my pursuit of the future of reading and the future of our publishing business. The Swerve ,... Continue reading at Publishing Executive

[ Publishing Executive | 2013-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great read #written word #publishing business #stephen greenblatt


VIDEO: News Corp splitting into two

Rupert Murdoch's media empire News Corp is in the process of being split into separate publishing and entertainment companies. Continue reading at BBC World

[ BBC World | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #entertainment companies


Media M&A Activity Slows in 1H

Media business purchasing picked up after a slow first quarter, but year-over-year activity was down slightly in the first half of 2013, according to a report from the Jordan, Edmiston Group (JEGI). Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
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Distributor Magnify, a Web Video Curator, Raises $1 Million

Magnify, a video distribution and curation startup, has raised $1 million from a group of investors that includes TED conference producer Chris Anderson and Chris Kelly, Facebook's former chief privacy officer. Magnify, which has previously raised $4.2 million over five years, helps publishers... Continue reading at AllThingsD

[ AllThingsD | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video distribution #york-based company


Rebecca Solnit's 'The Faraway Nearby' offers a storyteller's empathy

Rebecca Solnit offers a series of stories about life, health and connection, with a central thread relating to her preventative breast cancer surgery as well as her mother's Alzheimer's.Rebecca Solnit's latest book, "The Faraway Nearby" (Viking: 260 pp., $25.95), began with a delivery of 100... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca solnit #faraway nearby


More publisher offers for IBW

Further offers have been unveiled by publishers to help independent bookshops boost their... Continue reading at The Bookseller

[ The Bookseller | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher offers


Creating A Digital Library A Bookless Students

This Kickstarter tries to answer the question of why--in a world of digital media--kids in the developing world don’t have access to books. When Rebecca McDonald moved to Haiti after the 2010 earthquake, she wasn’t a career humanitarian. Her most recent job was overseeing construction... Continue reading at Fast Company

[ Fast Company | 2013-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital library #public works


IPG offers support as MPG rescue plan fails

The Independent Publishers Guild has brokered a deal with Ingram Content Group to support IPG... Continue reading at The Bookseller

[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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CUP offers help to former printing staff

Cambridge University Press has said it will set aside a hardship fund to offer financial support... Continue reading at The Bookseller

[ The Bookseller | 2013-06-13 00:00:00 UTC ]
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Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Barnes & Noble Nook Snaps offer fresh literature in $2 bites

Barnes & Noble's Nook Store has offered short-form works much like those we've seen from Amazon's Kindle Shorts section, but they haven't really been a highlight. The company's new Nook Snaps program may give those quick reads their time to shine, however. The effort will see Barnes &... Continue reading at Engadget

[ Engadget | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook store #quick reads #coming back