Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric across linear and digital platforms, including live TV, DVR,... Continue reading at 'AdWeek'

[ AdWeek | 2020-12-08 11:00:33 UTC ]
News tagged with: #major overhaul #enable publishers #single metric #digital platforms #nielsen

Other Publishing stories related to: 'Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering'


IPG offers support as MPG rescue plan fails

The Independent Publishers Guild has brokered a deal with Ingram Content Group to support IPG... Continue reading at The Bookseller

[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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CUP offers help to former printing staff

Cambridge University Press has said it will set aside a hardship fund to offer financial support... Continue reading at The Bookseller

[ The Bookseller | 2013-06-13 00:00:00 UTC ]
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Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Barnes & Noble Nook Snaps offer fresh literature in $2 bites

Barnes & Noble's Nook Store has offered short-form works much like those we've seen from Amazon's Kindle Shorts section, but they haven't really been a highlight. The company's new Nook Snaps program may give those quick reads their time to shine, however. The effort will see Barnes &... Continue reading at Engadget

[ Engadget | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook store #quick reads #coming back


Model Railroader Launches Paid Video Site

Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fertile ground


What the Toronto Star, Chicago Tribune and Other Media Companies Have Learned From Publishing eBooks

In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #ve learned #toronto star #chicago tribune #content companies


'Bridget Jones': Helen Fielding offers hints about third book

Helen Fielding discussed her new book, the third in the 'Bridget Jones' series, during Book Expo America in New York City. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bridget jones


Donaldson: media ignores children's books

Children's Laureate Julia Donaldson has criticised the media for a lack of review and feature... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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Ingram Offers New POD Options Through IngramSpark

In an effort to streamline its print-on-demand offerings for small publishers, Ingram is launching IngramSpark, a program that will offer an inexpensive and easy-to-use platform for small publisher clients to distribute print and digital titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #digital titles


Is Open Web, Cross-Platform Publishing What’s Next for Ebooks?

As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #cross-platform publishing #ebook revolution


Reuters Social Media Editor Joins Circa

Anthony De Rosa, social media editor for Reuters, is joining quick-hit mobile news curator Circa as Editor-in-Chief. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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Ingram Expands Printing Offerings

Ingram is expanding the scope of the printing services it is offering to publishers through the launch of a program it is calling Life Print. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketers #ed nawotka


Zinio Offers Multi-Title Subscriptions

Digital magazine storefront Zinio has added a flat-rate, multi-title subscription option to its platform. The option recognizes a growing user base—nearly a quarter of customers—that reads three or more titles across devices.  Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-17 00:00:00 UTC ]
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Microsoft buying Barnes & Noble's Nook Media? Microsoft insider says no

An anonymous Microsoft source calls talk about Microsoft planning to buy the Nook Media branch of Barnes & Noble 'nothing more than a rumor.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook media #barnes noble


In ebook case, Apple says publishers had already taken measures to counter Amazon

Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World

[ PC World | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #low pricing #hardcover editions #antitrust lawsuit #agency model #district court #southern district #app store


WoodWing Announces New Version of its Productivity Plug-In Smart Styles, Offering New Features and Adobe Creative Cloud (CC) Compatibility

The upcoming version of WoodWing´s productivity plug-in Smart Styles will offer a variety of new features, further improving the productivity in print and digital publishing. The upgrade also provides compatibility withInDesign CC ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


Microsoft Mulling Nook Media LLC Purchase For $1 Billion

Microsoft is offering to pay $1 billion to buy the digital assets of Nook Media LLC, the digital book and college book joint venture with Barnes & Noble and other investors, according to internal documents we’ve obtained. In this plan, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 billion #digital assets #digital book #barnes noble


Love Charing Cross Road to return

The Charing Cross Road Festival—Love Charing Cross Road—will return to the famous... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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