For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with:
#major shift
#linear tv
#nielsen
New industry-backed watchdog, successor to the Press Complaints Commission, could be up and running by 1 MayMore than 90% of national newspapers and most regional publishers have signed up to the industry's successor to the Press Complaints Commission, according to the new regulator's... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consistently argued
#concerned parties
When we reviewed the GameStick Android console, one of our main concerns was how the library of titles on offer would pan out over time. Today, it's just been announced that Ubisoft will be bringing its Prince of Persia franchise to the platform. .. Continue reading at Engadget
[ Engadget | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#main concerns
Company Pictures have optioned the TV rights to William McIlvanney's Laidlaw trilogy. Lisa... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv rights
#company pictures
Sprout Pictures, the independent film and TV company run by Stephen Fry, has optioned James... Continue reading at The Bookseller
[ The Bookseller | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv series
#sprout pictures
#stephen fry
Harlequin has acquired two women’s fiction novels by TV presenter Jemma Forte, for its MIRA... Continue reading at The Bookseller
[ The Bookseller | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fiction novels
Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile photo-
#video-sharing network
#broad audience
#michael kors
Mystery of how Holmes survived rooftop fall is solved, Peter Capaldi makes Doctor Who debut, and Open All Hours returnsIt is a mystery that gripped the nation. Finally the BBC will reveal how Sherlock Holmes survived falling to his apparent certain death, in a festive TV lineup that will also... Continue reading at The Guardian
[ The Guardian | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#downton abbey
#coronation street
Harry Potter and the Philosopher's Stone is named the 'nation's favourite' children's book in a vote by reading charity Booktrust. Continue reading at BBC News
[ BBC News | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
The National Book Awards suggest that books are where grown-ups go when they want to use all of their minds and hearts, says Salon's Laura Miller. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#laura miller
Forty years ago this fall, a University of Chicago graduate student named Curt Matthews and his wife, Linda Matthews, founded Chicago Review Press, naming it after the Chicago Review literary journal, for which Curt was then poetry editor. Operating initially out of the couple’s basement, CRP’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#poetry editor
Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#part memoir
#part inspiration
#shonda rhimes
#tv shows
#private practice
James McBride won the National Book Award for fiction for his novel set during the Civil War, while George Packer picked up the non-fiction award for his examination of contemporary America. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james mcbride
#george packer
#civil war
#contemporary america
Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#part memoir
#part inspiration
#shonda rhimes
#tv shows
#private practice
As tonight's announcement approaches, buzz is building over such nominees as Lawrence Wright's 'Going Clear' and Thomas Pynchon's 'Bleeding Edge.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lawrence wright
#thomas pynchon
#bleeding edge
McBride's The Good Lord Bird was a surprise winner of the prestigious award which honours works by US authors published over the past year. Continue reading at BBC News
[ BBC News | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#surprise winner
#prestigious award
#authors published
James McBride won the 2013 National Book Award for Fiction for "The Good Lord Bird." George Packer won the nonfiction award for "The Unwinding: An Inner History of the New America."James McBride won the 2013 National Book Award for Fiction for “The Good Lord Bird,” a satirical account of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james mcbride
#george packer
#nonfiction award
FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday
[ Digiday | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post yahoo
#targeted based
#area dominated
Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age
[ Advertising Age | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real-time bidding
#programmatic buying
#digital publishers
#interpublic group
The Folio Society is going through its "biggest change in history", leading to the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#folio society
#biggest change
IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wall street
#fifty shades
#makes sense