For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Australian publisher Allen & Unwin has bought a majority share in Atlantic Books, following a... Continue reading at The Bookseller
[ The Bookseller | 2014-01-14 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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Self-publishing sees traditional publishing as in denial about what readers want. But the problem isn't self-abnegation, it's capacity and mission. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
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Tony Jordan secures rights to 40 EMI songs for 10-part series Stop! In the Name of Love, partly inspired by 'jukebox musicals'The co-creator of Life on Mars is developing a TV drama series, partly inspired by the success "jukebox musicals" such as Mamma Mia!, featuring famous Motown hits such as... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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Comedians, punks and sportspeople now among 'notables' in the online reference work, once the preserve of the great and goodThe Dictionary of National Biography has charted the lives of the British establishment for 130 years. But while entry into its prestigious pages after death used to depend... Continue reading at The Guardian
[ The Guardian | 2014-01-11 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Rhondda Cynon Taf has approved budget plans that will see more than half of its 26 libraries... Continue reading at The Bookseller
[ The Bookseller | 2014-01-09 00:00:00 UTC ]
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Peters Fraser & Dunlop (PFD) has become a majority shareholder of authors’ agency... Continue reading at The Bookseller
[ The Bookseller | 2014-01-08 00:00:00 UTC ]
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Festive special adds nearly 3 million viewers when timeshifted viewing is included, but Mrs Brown's Boys remains top showNearly 3 million people recorded the festive special of Doctor Who and watched it in the week after Christmas Day, with Downton Abbey among the other most popular timeshifted... Continue reading at The Guardian
[ The Guardian | 2014-01-02 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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A sinking ship of a drama that managed to be neither monstrous nor deep"Thar she blows!" said one of the crew as a whale came to the surface. The cetacean wasn't the only thing blowing heavily in The Whale (BBC1), a 90-minute dramatisation of the sinking of the Essex, a Nantucket whaler, by a... Continue reading at The Guardian
[ The Guardian | 2013-12-23 00:00:00 UTC ]
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Phil Robertson was suspended by A&E for bigoted comments in GQ. Conservatives cry foul, but it hardly violates his rightsThe right to free speech isn't just a fundamental American value; it's enshrined in the first amendment to our constitution. If only the most loud-mouthed among us... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Journalist, who has been editor of trade magazine Broadcast since 2007, will take over from Louise Benson on 24 FebruaryLisa Campbell, editor of trade magazine Broadcast, has been appointed director of the Guardian Edinburgh International Television Festival.Campbell has been with the TV... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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The 2013 PA International Conference in London lamented the general lack of appreciation for the role of publishers and lauded the revival of indie booksellers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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The autobiography from actor David Jason, schoolgirl Malala Yousafzai's story of being shot by the Taliban and David Walliams' latest children's book are winners at the Specsavers National Book Awards Continue reading at BBC News
[ BBC News | 2013-12-12 00:00:00 UTC ]
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Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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When we reviewed the GameStick Android console, one of our main concerns was how the library of titles on offer would pan out over time. Today, it's just been announced that Ubisoft will be bringing its Prince of Persia franchise to the platform. .. Continue reading at Engadget
[ Engadget | 2013-12-05 00:00:00 UTC ]
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