For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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In what is rumored to be a deal worth $500,000, Jennifer Brehl at HarperCollins’s William Morrow imprint bought North American rights to Tina Seskis’s novel, One Step Too Far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
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Sarah Hall has won the £15,000 BBC National Short Story Award with her story "Mrs Fox... Continue reading at The Bookseller
[ The Bookseller | 2013-10-08 00:00:00 UTC ]
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The National Book Awards in recent years has been working to raise its profile and increase books' cultural impact. Now it's taking another step toward extending its reach. The National Book Foundation, which administers the prizes, will announce Monday that the 2013 awards ceremony and benefit... Continue reading at Crains New York
[ Crains New York | 2013-10-06 00:00:00 UTC ]
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We live in the age of new media and the kingdom of pop culture, and a new crop of books looks at how those spheres intersect with religion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
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BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
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'12 Years a Slave,' which screened at the Toronto Film Festival, is already being discussed as an Oscar Best Picture frontrunner. The movie arrives in theaters Oct. 18. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-02 00:00:00 UTC ]
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Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Cornerstone has signed a six-figure deal for a début novel about a Mormon family in... Continue reading at The Bookseller
[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
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Fascism, class war, ethnic cleansing: for a series of kids’ books about an orphan with magical powers, Harry Potter takes in some surprisingly dark themes. One of which is the power of the media. The later books feature Rita Skeeter, a wi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-24 00:00:00 UTC ]
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Terry McMillan's eighth novel, 'Who Asked You?,' is rich in narrative tension, nuanced humor and moral heft."Who Asked You?" is Terry McMillan's eighth book, and it is a corker: a long, smooth, Indian-summer cocktail. For all the racy, scandalous pleasures in books such as "Waiting to Exhale"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-20 00:00:00 UTC ]
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So what about that National Book Awards fiction longlist? It's a good one, and the last of the four longlists to be released by the National Book Foundation this week.So what about that National Book Awards fiction longlist? It’s a good one, and the last of the four longlists to be released by... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-19 00:00:00 UTC ]
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The National Book Award for nonfiction longlist screams "USA, USA..." with 8 of the 10 titles covering American history, biography, cultural analysis, music, and religion. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-19 00:00:00 UTC ]
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The National Book Awards is announcing expanded lists of ten finalists for four categories: fiction, nonfiction, poetry, and young adult fiction. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-17 00:00:00 UTC ]
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Nine of the ten poets on the longlist are receiving their first recognition from the National Book Awards. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-17 00:00:00 UTC ]
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The National Book Awards launched its first long-list with the 10 books in the running for the 2013 award for Young People's Literature on Monday.The National Book Awards launched its first long-list with the 10 books in the running for the 2013 award for Young People's Literature on Monday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-16 00:00:00 UTC ]
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In his first public appearance since he declined to purchase the B&N retail stores, B&N chair and founder Len Riggio responded to questions on B&N strategy in the wake of continuing Nook device losses and on his no-buy decision during the B&N annual shareholder meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-10 00:00:00 UTC ]
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