For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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#linear tv
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Book retail sales measurement service Nielsen BookScan has launched its service in Brazil.... Continue reading at The Bookseller
[ The Bookseller | 2013-07-29 00:00:00 UTC ]
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LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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#las vegas
While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
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#google announces
#play store
#normal price
As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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#york comic-con
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Nielsen is predicting that fiction ebooks will overtake sales of fiction paperbacks, but not... Continue reading at The Bookseller
[ The Bookseller | 2013-07-24 00:00:00 UTC ]
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#fiction ebooks
Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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#native advertising
The new national curriculum framework revealed today (8th July) features revised programmes of... Continue reading at The Bookseller
[ The Bookseller | 2013-07-08 00:00:00 UTC ]
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NBCUniversal, one of the world’s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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The fate of several prominent U.S. newspapers could be irrevocably altered in coming weeks as publishers make restructuring moves. Facing declining ad revenue and readership, large newspaper companies are cutting costs, eliminating or selling assets ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-28 00:00:00 UTC ]
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#coming weeks
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A Welsh council leader has warned that entire local authority library departments could be at... Continue reading at The Bookseller
[ The Bookseller | 2013-06-24 00:00:00 UTC ]
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The parent company of science, business and media publisher Springer has sold its majority stake... Continue reading at The Bookseller
[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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Lincolnshire looks set to axe 32 libraries in a bid to save £2m from the county council... Continue reading at The Bookseller
[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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#county council
Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Random House and National Geographic Society have announced a multi-year extension of their sales and distribution partnership. They have partnered since 2005. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-11 00:00:00 UTC ]
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Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Cambridge University Press has announced the first major restructure of its academic business for... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Amazon is to open a London office large enough to accommodate 1,600 employees later this year.... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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