Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with: #major shift #linear tv #nielsen

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EL James wins National Book Award

Erotic novelist EL James beats Kate Mosse and JoJo Moyes to win the National Book Awards popular fiction book of the year. Continue reading at BBC News

[ BBC News | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jojo moyes

Quadrille acquires Sewing Bee TV tie-in

Quadrille has acquired the tie-in title to forthcoming primetime BBC2 series, "The Great... Continue reading at The Bookseller

[ The Bookseller | 2012-12-05 00:00:00 UTC ]
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Casual Vacancy heads to TV screens

J K Rowling's The Casual Vacancy (Little, Brown) is to be adapted into a television series... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv screens #casual vacancy #television series

Nosy Crow to publish book of John Lewis Snowman ad

Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow #publish book #john lewis #picture book

National Libraries Day 2013 confirmed for 9th February

The third National Libraries Day will run on Saturday 9th February 2013. A proposal to shift... Continue reading at The Bookseller

[ The Bookseller | 2012-11-16 00:00:00 UTC ]
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Louise Erdrich, Katherine Boo win National Book Awards

Erdrich's 'The Round House' wins for fiction and Boo's book chronicling life in a Mumbai slum wins for nonfiction. David Ferry wins for poetry and 'Goblin Secrets' wins Young People's Literature.Novelist Louise Erdrich and journalist Katherine Boo took the top prizes at the National Book Awards... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #louise erdrich #round house #top prizes #wednesday night #books express #small stories

National Book Awards go to 'The Round House' and 'Behind the Beautiful Forevers'

The National Book Awards were given to writers Louise Erdrich and first-time author Katherine Boo in the fiction and nonfiction categories, respectively, while William Alexander and David Ferry were awarded the young people's literature and poetry prizes. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #round house #beautiful forevers #nonfiction categories #william alexander #david ferry

E.L. James on National Book Awards shortlists

Erotica star E. L James will go head-to-head with authors such as Victoria Hislop, Bernard... Continue reading at The Bookseller

[ The Bookseller | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #victoria hislop

Seven Stories becomes National Centre for Children’s Books

The Seven Stories museum in Newcastle upon Tyne has changed its name to the National Centre for... Continue reading at The Bookseller

[ The Bookseller | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national centre

Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire

Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce print #digital ads #company announced #des moines

Scandal at the National Book Awards

The short list for the 1962 National Book Award in fiction was remarkable, including a number of works today regarded as classics, like Catch-22 by Joseph Heller, Revolutionary Road by Richard Yates, and Franny and Zooey by J.D. Salinger. Yet the prize went to an obscure first novel by a... Continue reading at Slate

[ Slate | 2012-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short list #joseph heller #richard yates

RH's Wanda and the Alien to hit TV screens

Random House Children's Screen Entertainment has sold its first book-to-screen transfer... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscribers #operating profit

Shifting Strategies Lead to Success for US Small Publishers

At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers

National Book Awards finalists include a surprised Carrie Arcos

Carrie Arcos, an L.A. mom whose first novel, 'Out of Reach,' is a young adult literature finalist, is in the company of Robert A. Caro, Junot Diaz and more.Carrie Arcos was mystified when she received an email from the National Book Foundation instructing her to call its office. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #junot diaz

Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$40 million #editorial content #usa today #york office