Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across various mediums with sales data to gauge an... Continue reading at 'AdWeek'
[ AdWeek | 2020-09-17 12:00:07 UTC ]
News tagged with:
#ad budgets
#global measurement
#sales data
#nielsen
Vintage Publishing is to include reader-generated content in next month's paperback edition... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vintage publishing
#paperback edition
The court of appeal has rejected the Brent library campaigners' appeal against the closure of... Continue reading at The Bookseller
[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this |
In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this |
Doncaster campaigners are considering applying for judicial review over library closures,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#judicial review
#library closures
Sainsbury's is advertising Jeff Kinney's latest book in The Diary of a Wimpy Kid series... Continue reading at The Bookseller
[ The Bookseller | 2011-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wimpy kid
Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#niche publishers
#martini media
Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#speak directly
#great tool
#decision makers
#generate revenue
#online publishers
Written By: Lisa Campbell Publication Date: Fri, 11/11/2011 - 07:33 Blackwell and Waterstone's have unveiled two charity campaigns in the run-up to Christmas. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-11 00:00:00 UTC ]
More news stories like this |
One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell, Graeme Neill and Philip Stone Publication Date: Fri, 04/11/2011 - 10:27 W H Smith has fired the starting pistol for festive promotions, with Waterstones, Amazon.co.uk, Blackwell, John Smith and Foyles following hot on their heels as 1st November saw the switch-on of... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john smith
#lisa campbell
#graeme neill
#starting pistol
#1st november
Written By: Benedicte Page Publication Date: Thu, 03/11/2011 - 09:53 Library campaigners have called for vision and leadership for the public library service following publication of the latest annual library statistics from The Chartered Institute of Public Finance and Accountancy (CIPFA).... Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library campaigners
#chartered institute
#public finance
#accountancy cipfa
Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing side
#financial details
#$120 million
#sources familiar
Written By: Lisa Campbell Publication Date: Mon, 31/10/2011 - 12:55 Amazon has begun its UK festive promotion today (31st October), opening a Christmas store and revealing Steve Jobs biography is one of customers most wished-for items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-31 00:00:00 UTC ]
More news stories like this |
After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#ad pages
#meredith corp
#magazine portfolio
Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising director
#appointed publisher
Written By: Benedicte Page Publication Date: Mon, 24/10/2011 - 08:30 Library campaigners from across the country vowed to work together to put pressure on government, at a pioneering day conference held in London on Saturday (22nd October). Meanwhile, speaking at the event, author Philip... Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#political bullshit
#country vowed
#put pressure
#library closures
For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#advertising revenue
Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad network
#blogging platform
In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online advertising
Written By: Benedicte Page Publication Date: Mon, 17/10/2011 - 10:14 Camden library campaigners have become the latest group to apply for judicial review over library closures. The Camden Public Library User Group has instructed solicitors Bindmans to lodge an application for judicial review,... Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest group
#judicial review
#library closures
#law firm