Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
News tagged with: #make money #nielsen

Other Publishing stories related to: 'Nielsen begins rating college sports teams on marketing potential'

Hodder and Serial Box to publish thriller by Hannah's female crime-writing team

Hodder & Stoughton has joined forces with digital platform Serial Box to publish an original psychological thriller by a team of women crime writers helmed and hand-picked by Sophie Hannah. Continue reading at The Bookseller

[ The Bookseller | 2019-07-29 06:07:59 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #sophie hannah #serial box #joined forces #hodder

Parvus Press: Market Spotlight

For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
More news stories like this | News stories tagged with: #science fiction

Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | News stories tagged with: #general manager #remain based #publicis groupe #leo burnett #jessica wohl #adrianne pasquarelli #digital media

No ratings bump for Norah O’Donnell’s first week as ‘CBS Evening News’ anchor

The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front. According to Nielsen live-plus-same-day data, the first five... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 19:58:59 UTC ]
More news stories like this | News stories tagged with: #managing editor #american public #ad inventory #worth noting #nielsen

Sports media is going direct to consumer—and Copa90 wants to be the Glossier of soccer

Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company

[ Fast Company | 2019-07-20 07:00:27 UTC ]
More news stories like this | News stories tagged with: #sports media #home country #world cup #digital media

As Traditional TV Evolves, Television Rating Systems Remain the Same

The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but... Continue reading at AdWeek

[ AdWeek | 2019-07-18 16:04:09 UTC ]
More news stories like this | News stories tagged with: #nielsen company #nielsen

Nielsen Book and Rakuten OverDrive Named Supporters of the UK’s Libraries Week

Both the United States-based Rakuten OverDrive and the UK-based Nielsen Book are named today as new partners for CILIP in Libraries Week 2019. The post Nielsen Book and Rakuten OverDrive Named Supporters of the UK’s Libraries Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-17 08:10:12 UTC ]
More news stories like this | News stories tagged with: #libraries week #nielsen book #libraries

Nielsen Book to sponsor Libraries Week in two-year CILIP partnership

Nielsen Book has joined forces with library and information association CILIP to sponsor its reading campaign alongside National Libraries Week in a new two-year partnership. Continue reading at The Bookseller

[ The Bookseller | 2019-07-16 17:15:51 UTC ]
More news stories like this | News stories tagged with: #joined forces #two-year partnership #nielsen book #libraries

Filming begins for BBC adaptation of Nicholls novel Us starring Hollander

Filming has started on a four-part BBC One dramatisation of Us by David Nicholls (Hodder & Stoughton), starring Tom Hollander and adapted by the author himself. Continue reading at The Bookseller

[ The Bookseller | 2019-07-16 16:27:10 UTC ]
More news stories like this | News stories tagged with: #bbc adaptation

Procter & Gamble, a U.S. soccer sponsor, backs the women’s team's fight for equal pay: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age

[ Advertising Age | 2019-07-15 10:00:00 UTC ]
More news stories like this | News stories tagged with: #big tech #literally millions #find ways #full interview #garett sloane #broad range #plot point #kindle

Comma Press teams up with Northern Short Story Festival for prize

Indie publisher Comma Press and the University of Central Lancashire have teamed up with the Northern Short Story Festival for the next Dinesh Allirajah Prize for Short Fiction. Continue reading at The Bookseller

[ The Bookseller | 2019-07-15 08:57:23 UTC ]
More news stories like this | News stories tagged with: #central lancashire #short fiction #indie publisher

Live mics can't boost MLB All-Star Ratings

A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 18:50:40 UTC ]
More news stories like this | News stories tagged with: #tv estimates #state farm #york yankees #nielsen

HBO's *Years and Years* Unlocks Sci-Fi's Ultimate Potential

At its core, science fiction is a tool for building thought experiment machines. That's the game Russell T Davies' new show is playing so beautifully. Continue reading at Wired

[ Wired | 2019-07-11 12:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction

With sports, local newspapers try ‘unbundling’ the subscription

Legacy news publishers including McClatchy, Gatehouse and The Dallas Morning News have been adapting their sports-only paid subscription products now that pent-up demand has subsided. The post With sports, local newspapers try ‘unbundling’ the subscription appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-09 04:01:38 UTC ]
More news stories like this | News stories tagged with: #local newspapers #publishers including

Bonnier bags books from Button and Woffinden in motor sport double

Bonnier Books UK has scooped books by Formula One star Jenson Button and speedway world champion Tai Woffinden in a sporting double. Continue reading at The Bookseller

[ The Bookseller | 2019-07-08 14:05:40 UTC ]
More news stories like this | News stories tagged with: #bonnier

AT&T considers selling regional sports networks to slash debt

AT&T Inc. is weighing a sale of its regional sports networks as part of a plan to cut as much as $8 billion in debt by the end of the year, according to people familiar with the matter. The four regional networks, which includes rights to teams such as the hockey’s Pittsburgh Penguins,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-02 19:54:11 UTC ]
More news stories like this | News stories tagged with: #steady decline #top priority #york offices #make sense #high costs #justice department #bernie sanders #increased costs #—bloomberg news #time warner

As the U.S. advances on a title defense, Women's World Cup ratings soar

The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-01 17:19:54 UTC ]
More news stories like this | News stories tagged with: #soccer fans #west coast #tv estimates #wells fargo #$6 million #wednesday afternoon #nielsen

Harris leaves Orion to head up new publishing team at YMU

Amanda Harris will join talent management group YMU, in a newly created role as director publishing, after 14 years at Orion. Continue reading at The Bookseller

[ The Bookseller | 2019-07-01 08:13:35 UTC ]
More news stories like this | News stories tagged with: #publishing team #amanda harris

Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek

[ AdWeek | 2019-06-27 20:44:59 UTC ]
More news stories like this | News stories tagged with: #announced today #nielsen

Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with: #publishing industry #book market