Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #content marketing #publishing program

Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #procter gamble #ripple effects #production companies

Trinity Mirror launches digital-first strategy as users flock to websites

Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian

[ The Guardian | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital positions #driving traffic

Ciudad de Libros/Open Road Español Launches

The global Spanish-language ebook venture formed by Open Road Media and Barcelona Digital Editions, has released its first 40 ebooks in Spanish. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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Tesco launches blinkbox books

Tesco’s ebook platform blinkbox books has launched today (25th March). The website sells... Continue reading at The Bookseller

[ The Bookseller | 2014-03-25 00:00:00 UTC ]
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The Quartz secret to great native ads: Think like an editor

Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday

[ Digiday | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jay lauf

Campaigners offered space in Kensal Rise library building

The Friends of Kensal Rise Library look set to be running a community library on the ground floor... Continue reading at The Bookseller

[ The Bookseller | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community library #ground floor

Campaign to stamp out 'books for boys,' 'books for girls' gains traction

A campaign titled Let Books Be Books has received the support of authors, a newspaper, and bookseller Waterstones, and the related petition has garnered more than 4,000 signatures. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gains traction #bookseller waterstones

Lincolnshire library campaigners get judicial review go-ahead

A full judicial review into Lincolnshire's library cuts has been given the go ahead by the... Continue reading at The Bookseller

[ The Bookseller | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library cuts

Bertelsmann launches €30m Brazil education technology fund

Penguin Random House’s parent company Bertelsmann has launched an education technology fund... Continue reading at The Bookseller

[ The Bookseller | 2014-03-18 00:00:00 UTC ]
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Syndicate Launches, Partners with Soho

Syndicate publisher, and sole staffer, Paul Oliver, also happens to be the director of marketing and Publicity for Soho Press and has no plans to leave Soho with the launch of his new micro-publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #soho press

Bookseller backs gender campaign

A new campaign asking publishers to stop labelling books for boys or girls has been backed by a number of leading authors, as well as bookseller Waterstones. Continue reading at BBC News

[ BBC News | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading authors #bookseller waterstones

Vintage Launches Movie Classics Line

Random House is going after film buffs. The publisher's Vintage Books imprint has created Vintage Movie Classics to release backlist books that served as the basis for iconic films. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #film buffs

Campaign to end gender-specific children's books gathers high-profile publishing support

Waterstones, children's laureate Malorie Blackman, poet laureate Carol Ann Duffy and Phillip Pullman among supportersA national campaign to stop children's books being labelled as "for boys" or "for girls" has won the support of Britain's largest specialist bookseller Waterstones, as well as... Continue reading at The Guardian

[ The Guardian | 2014-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early years #work directly

Stripes Publishing launch YA horror list

Stripes Publishing, part of Little Tiger Press, is expanding its reach in the YA market with a... Continue reading at The Bookseller

[ The Bookseller | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stripes publishing #tiger press #ya market

More authors added to YALC lineup

Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller

[ The Bookseller | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sally green #charlie higson #ya literature

Railway station teaser campaign for Faber

Faber & Faber will take up residence in St Pancras station tomorrow morning (Thursday 13th... Continue reading at The Bookseller

[ The Bookseller | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber faber

Rising above the listicle: What makes a good native ad

The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday

[ Digiday | 2014-03-12 00:00:00 UTC ]
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