Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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Spanfeller Media Group Launches TV Series

With second-screen viewing on the rise and the lines between platforms continuing to merge, Spanfeller Media Group is looking to capitalize on its digital presence and enter the world of television. The publisher's largest site, The Daily Meal, is launching a television series at the end of this... Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #television series #television producer #digital presence #daily meal

New Mary Book Launches for Mother's Day

On May 3 at St. Mary’s Bookstore and Church Supply in Nashville, Tenn., Franciscan Media author Julie Dortch Cragon, whose new book, "Visiting Mary: Her U.S. Shrines and Their Graces," is out for Mother's Day, signed books for some 100 attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america

ChiZine Launches Teen Imprint

Growing on the dark side: Chizine launches YA imprint, an ebook only line and looks ahead to more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark side

Hodder Children’s launches e-only sci-fi classics list

Hodder Children’s Books plans to reach new audiences with HodderSilver, a digital-only list... Continue reading at The Bookseller

[ The Bookseller | 2014-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder children

Time Inc. Announces Board of Directors

Ahead of Time Inc.'s impending spin-off later this quarter, Time Warner announced the makeup of the 10-member board that will oversee the publishing giant once it officially goes public on its own. Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing giant

Sceptre launches dedicated Bone Clocks website

Sceptre today kicks off its publicity campaign for David Mitchell’s new novel The Bone... Continue reading at The Bookseller

[ The Bookseller | 2014-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity campaign #david mitchell

Robb Report Launches Health & Wellness Quarterly

Robb Report, the luxury lifestyle brand serving ultra-affluent connoisseurs with a slew of publications and digital portals, is launching a new magazine this spring focused on health and wellness. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robb report

PIB: Ad Pages Down in Q1

Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #released earlier

Indies Test 'One Book, One Store' Campaigns

This year several independent bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, promotional efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #single title #sales needle

WBN U.S. Announces Essay Contest

The grand prize-winner receiving a pair of domestic travel airplane tickets to BEA in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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Multi-million-pound digital learning launch for Blackwell's

Blackwell’s unveiled a new “multi-million-pound” digital learning service for... Continue reading at The Bookseller

[ The Bookseller | 2014-04-08 00:00:00 UTC ]
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PRH U.K. Launches Reader Recommendation Platform

My Independent Bookshop allows book-lovers to set up a virtual bookstore, share their favorite reads and discover, recommend and review books online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshop #virtual bookstore #favorite reads

PRH launches My Independent Bookshop

Penguin Random House UK has launched My Independent Bookshop - a consumer book recommendation... Continue reading at The Bookseller

[ The Bookseller | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh launches #independent bookshop

Aperture Launches the Photography Workshop Series

Aperture, a photography book and magazine publisher, gallery, and nonprofit photography resource center based in New York City, is launching a series of educational photography titles, and is releasing its first children’s book, "This Equals That," by Jason Fulford and Tamara Shopsin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photography book #magazine publisher

Interactive theatre launch for Hewitt

Author Jason Hewitt treated his guests to an unusual “immersive theatre” launch for... Continue reading at The Bookseller

[ The Bookseller | 2014-04-03 00:00:00 UTC ]
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2014 FAME Awards Winners Announced

At the 2014 FAME Awards, hosted early this morning at New York’s Yale Club, FOLIO: and min recognized the best in magazine events and honored this year’s class of Hall of Fame inductees. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yale club

Program Announced for CCC’s OnCopyright 2014 Event

The event is set for Wednesday, April 2, from 9:00 a.m. to 4:30 pm, at the New York Academy of Sciences, located at 7 World Trade Center. Registration is still open. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york academy

LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #content marketing #publishing program