Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The only game in town The NFL, its media partners and their advertisers closed out Week One of the league’s centennial season feeling understandably chipper about the near future—even if the product itself wasn’t always terribly compelling (the average margin of victory in Sunday’s two marquee windows was 23.5 points). According to Nielsen, ratings for the seven blended NFL TV windows were up 5 percent year-over-year, with an average draw of 17.1 million viewers and a 9.9 household rating. To the surprise of nobody who’s been paying attention to this sort of thing, the NFL’s top draw was the Fox “America’s Game of the Week” showcase, which has put up TV’s highest numbers for a decade. Dallas’ convincing 35-17 home win over the Giants averaged 23.9 million viewers and a 13.5 rating, good for a 3 percent lift vs. the analogous Cowboys-Panthers opener in 2018. The combination of the league’s top draw and its top-DMA-repping conference rival established Sunday afternoon’s game as the 15th most-watched broadcast of 2019, earning the slot just below the College Football Championship Game on ESPN. Meanwhile, as much as it’s hard to imagine why anyone who doesn’t refer to ice cream sprinkles as “jimmies” would want to sit through the Patriot’s 33-3... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 15:30:00 UTC ]
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The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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When Season 4 of FX's Fargo was slated to premiere in April, the network planned to promote the anthology crime series with a pop-up pie shop in Los Angeles. The Covid-19 pandemic not only postponed production and the premiere date, but FX's initial experiential plans as well. While Fargo... Continue reading at AdWeek
[ AdWeek | 2020-10-09 14:07:55 UTC ]
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What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot
[ Book Riot | 2020-10-09 10:33:00 UTC ]
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“The road was a community in which we all pursued our destination at our own pace.” Lynne Sharon Schwartz on a lifetime in cars. | Lit Hub Memoir “People say I arrived in Trump’s America, but is it really Trump’s?” Ajibola Tolase making the move from Nigeria to the USA. | Lit Hub Politics “I’ve... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-09 10:30:37 UTC ]
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The Mountains & Plains Independent Booksellers Association's virtual trade show, FallCon, kicked off Thursday morning with a group of children's and YA book authors demonstrating the magic that storytelling holds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
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Jessie Greengrass has followed former John Murray publisher Mark Richards to Swift Press, where she will be launching her new novel, The High House. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 03:20:47 UTC ]
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The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at The New York Times
[ The New York Times | 2020-09-30 23:08:15 UTC ]
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A Christmas cookbook of historic Vatican recipes; Titles to nurture women's thirst for faith; Resources for parents of LGBT youth, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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The auction to acquire the assets of LSC Communications, which was to take place on September 3, has been postponed until September 9. Bids for the company have not yet been made public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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For the first time, all eight regional bookseller associations are sponsoring a national kickoff to the fall shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-27 04:00:00 UTC ]
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August is Women in Translation month, dedicated to works of literature originally written by women in languages other than English. As we explained in our 2018 version of this list, such works make up a tiny percentage of the books published in the United States each year, though with increased... Continue reading at Electric Literature
[ Electric Literature | 2020-08-26 11:00:00 UTC ]
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In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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The novel is the bravura performance of a writer, poised at the edge of the day’s vast darkness, gathering all the warmth and light she can muster. Continue reading at The Washington Post
[ The Washington Post | 2020-08-14 15:51:08 UTC ]
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Driven by strong sales from a host of new titles, unit sales of print books jumped 24.8% in the week ended Aug. 8, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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The book trade continues a run of some 15 weeks of upward lift in the US market, says NPD's Kristen McLean, especially good 'for the dog days of summer.' The post US Book Industry: NPD Sees More Gains in July, 16 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-13 13:15:23 UTC ]
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See summer out on a high note with some excellent new releases. Grow your summer reading list with these ten August 2020 YA books! Continue reading at Book Riot
[ Book Riot | 2020-08-05 10:31:00 UTC ]
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Rishi Sunak is said to be exploring plans for an online sales tax to protect high street shops from competition from internet retailers, and plans to replace business rates. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 12:15:40 UTC ]
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A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
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