The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad products to advertisers and media buyers, says Ben Winkler, chief transformation officer, OMD. “This is the first year those themes are going to match line-for-line," he says. This could be the first indication the NewFronts have hit maturity, Winkler adds. After years of trying to beat TV at its own game, it seems digital publishers finally realize the best way to compete for a slice of the $70 billion TV ad business isn’t solely with flashy, star-studded content that may never get made (and if it does, only lasts one season before disappearing into the internet abyss). This year more publishers spoke about renewing existing shows, creating long-form content akin to TV and positioning themselves as the new “primetime.” There was perhaps no greater indication of this blurring than one running joke at the onset of the week's events in New York City. With the NewFronts kicking off less than 12 hours after the third installment in the final season of “Game of Thrones,” presenters found any opportunity they could to reference the epic battle fans had long been anticipating. “The army of the dead are at the wall, and we are still arguing among the houses,” Kristin Lemkau, chief... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
News tagged with:
#johnson johnson
#ad formats
#garett sloane
Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital census
#self-published writers
#early results
#launched ahead
#futurebook conference
#taking place
#2nd december
The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age
[ Advertising Age | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#individual components
#attract advertisers
How a digital publishing company founded in 2012 has racked up a series of bestselling digital titles in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this |
Pavilion Books will publish the official companion to the "hugely successful" Channel 5 series "The Secret Life of Puppies" this October. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pavilion books
#secret life
#tv tie-
#hugely successful
It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#vox media
#recent interview
Digital publisher Dan Franklin is leaving Penguin Random House UK on 14th July, with his role made redundant. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leave prh
#14th july
Assessing digital content's place in a still-print-centric space. The post Regional Publishers and the Digital Dilemma appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#regional publishers
With sales of digital audiobooks soaring, publishers are racing to produce more titles and find innovative new marketing methods. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers move
Describe your role I assist on specialist digital projects across the four imprints of Kings Road Publishing: Blink, Templar, Studio Press and Weldon Owen. My role enables me to work on a wide spectrum of exciting projects, from app scoping and testing, to ebook management and sales reports,... Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital assistant
#studio press
#weldon owen
#sales reports
E-book sales growth may be slowing, but the digital publishing revolution isn't going anywhere. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
More news stories like this |
Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growth appeared
#reality check
#digital publishers
#meaningful revenue
So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice media
#smaller publishers
#selling ads
#industry observers
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing budget
#publisher side
New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vox media
#individual brands
#distributed media
Even as the European Commission anticipates proposals for overhauling the EU's common VAT system, Italy joins several other member-nations in sharply lowering VAT on ebooks. The post Italy Lowers Ebook VAT to Buoy Digital Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-04 00:00:00 UTC ]
More news stories like this |
Over the past few years, publishers have mastered the art of optimizing their content for Facebook to fuel growth. But today, growth is slowing, putting more publishers on edge as 2016 draws near. With easy traffic and growth far from certain, venture capital-backed publishers hope to sell at... Continue reading at Digiday
[ Digiday | 2016-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fuel growth
#discontent appeared
Chilean publishers are looking to digitization to help them expand their local and export markets, says Javier Sepúlveda Hales of Chile's eBooks Patagonia. The post How Chilean Publishers Can Leverage the “Digital Opportunity” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#export markets
#ebooks patagonia
The average book’s length has grown from 320 pages in 1999 to 400 pages in 2014, a shift some blame on digital publishing. The post Is Digital Publishing to Blame for Books Getting Longer? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#average book
Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#crowded market
A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time... Continue reading at AdWeek
[ AdWeek | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waiting list
#general manager