New Press Eyes U.S. Market From Thailand

In 2012, Cali Dawson and Gordon Ross, a pair of expats living in Bangkok, made plans to start a new publishing company in Thailand. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]

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Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age

[ Advertising Age | 2019-08-21 19:13:12 UTC ]
More news stories like this | All news stories tagged with: #digital media #jessica wohl #previously cmo #executive vp #npd group #75th anniversary


Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Fentum Press to publish new edition of Austen's Sanditon

Independent publisher Fentum Press will publish a new "indispensable" edition of Jane Austen’s unfinished novel Sanditon featuring full-colour illustrations and an introductory essay by Austen scholar Professor Janet Todd.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 07:38:03 UTC ]
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Richard Atkinson joins Penguin Press as publishing director

Former Bloomsbury publisher Richard Atkinson is joining Penguin Press as publishing director in September. Continue reading at The Bookseller

[ The Bookseller | 2019-08-19 17:59:21 UTC ]
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Horrors of World War II, through children’s eyes

Svetlana Alexievich collects the memories of those who witnessed tragedy at a young age. Continue reading at The Washington Post

[ The Washington Post | 2019-08-16 12:33:20 UTC ]
More news stories like this | All news stories tagged with: #young age


A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | All news stories tagged with: #nielsen #ll stumble #movie studios #bragging rights #marketing budget


Quarto bolsters campaigns and marketing team with Basset and Price

The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 16:04:41 UTC ]
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Breaking In: Fantasy author Sarah J. Sover on Finding Home at a Small Press

Debut author Sarah J. Sover talks about finding the perfect home for her comedic fantasy novel Double-Crossing the Bridge with the indie publisher The Parliament House. The post Breaking In: Fantasy author Sarah J. Sover on Finding Home at a Small Press by Cassandra Lipp appeared first on... Continue reading at Writer's Digest

[ Writer's Digest | 2019-08-15 14:00:43 UTC ]
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Jo Godfrey to join Yale University Press

I B Tauris editorial director Jo Godfrey will join Yale University Press later this month.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 21:36:46 UTC ]
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3 Publishers Share a Page From Their Experiential Marketing Playbooks

Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | All news stories tagged with: #bottom lines #b2b publications #target audience


Mensch snaps up Waldegrave's 'clear-eyed analysis' of post-Brexit referendum Britain

Indie publisher Mensch will publish William Waldegrave's analysis of post-Brexit referendum Britain next month.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 09:41:25 UTC ]
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Princeton University Press signs Harvard economist Goldin in six-figure deal

Princeton University Press has struck a six-figure deal with Harvard economist Claudia Goldin for her "urgent" book on gender disparity.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 13:03:07 UTC ]
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Dome Press buys Brian McGilloway standalone novel

The Dome Press has bought world English rights to The Last Crossing, the first standalone novel from Brian McGilloway.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-09 14:37:23 UTC ]
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China’s Book Market in the First Half of 2019: Up 10.82 Percent

In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
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Macmillan Education Schools Division to withdraw from Australia market

Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller

[ The Bookseller | 2019-08-09 08:49:23 UTC ]
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Adult Presses Take On Children’s Books

This fall, four indie presses distributed by Consortium Books & Distribution are expanding beyond their well-established adult niches by publishing books for young readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
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US press assesses 'literary tastemaker' Daunt's arrival at Barnes & Noble

The US press has been assessing the likely impact of James Daunt as the Waterstones boss prepares to take over Barnes & Noble. Continue reading at The Bookseller

[ The Bookseller | 2019-08-08 12:59:50 UTC ]
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Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | All news stories tagged with: #print titles #printed word #hearst #print publication #ad revenues #sales pitch #increasing sales


UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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