Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'
[ AdWeek | 2012-01-05 00:00:00 UTC ]
News tagged with:
#creative process
#worth noting
#mobile browsers
Apple may not have been quite as indifferent to publishers' deals with Amazon as it professes to be. Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this |
It turns out that Apple isn't the only major ebook retailer that demands "most favored nation" agreements from publishers. Continue reading at AllThingsD
[ AllThingsD | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#favored nation
Straightforward, above-board dealings or clever obfuscation? Another one for the judge to decide. Continue reading at AllThingsD
[ AllThingsD | 2013-06-06 00:00:00 UTC ]
More news stories like this |
Penguin Group c.e.o. David Shanks has testified in support of Apple on day two of the anti-trust... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david shanks
#penguin group
Apple cost readers hundreds of million of dollars by conspiring with five major publishers to fix prices, government says. Apple says the antitrust case is bizarre. NEW YORK — Apple Inc. and five major publishers conspired to fix prices on ebooks, costing consumers hundreds of millions of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook trial
#major publishers
#fix prices
#antitrust case
NEW YORK -- Apple and major publishers conspired in a scheme to fix prices on ebooks, costing consumers hundreds of millions of dollars, a U.S. Justice Department attorney argued during the first day of a marquee antitrust trial. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book trial
#fix prices
A deal between Apple and publishers to set the price of ebooks cost customers "hundreds of millions of dollars", a government lawyer claims. Continue reading at BBC World
[ BBC World | 2013-06-04 00:00:00 UTC ]
More news stories like this |
Technology giant Apple is to begin its defence against charges by the US government that it colluded to set the prices of ebooks. Continue reading at BBC World
[ BBC World | 2013-06-03 00:00:00 UTC ]
More news stories like this |
Apple heads to a U.S. federal court Monday to face civil accusations that it conspired with five publishers to drive up the price of electronic books in the weeks leading up to the 2010 introduction of the iPad. Continue reading at AllThingsD
[ AllThingsD | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#electronic books
#weeks leading
The Justice Department will lay out in a civil antitrust trial its accusations that Apple masterminded a cartel with publishers to raise ebook prices.For a company that beat down prices of online music, Apple Inc. finds itself in the odd situation of defending itself against government claims... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fix prices
#justice department
#government claims
#electronic books
The US has evidence that will show Apple participated in a conspiracy to raise the prices of ebooks, the judge overseeing the government's civil antitrust case against the company says. Continue reading at Stuff
[ Stuff | 2013-05-27 00:00:00 UTC ]
More news stories like this |
At what was supposed to be a routine final conference last Thursday, May 23, before the June 3 start of the government’s trial of Apple over ebook price-fixing charges, the company and its lawyers were given a glimpse of the challenges they face in clearing Apple’s name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-26 00:00:00 UTC ]
More news stories like this |
By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD
[ AllThingsD | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book argument
Apple has responded to the US Department of Justice's charge that it conspired with... Continue reading at The Bookseller
[ The Bookseller | 2013-05-15 00:00:00 UTC ]
More news stories like this |
Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World
[ PC World | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#low pricing
#hardcover editions
#antitrust lawsuit
#agency model
#district court
#southern district
#app store
The gist: "Apple knew that the plan it was proposing involved a ‘dramatic business change’ for publisher defendants." Continue reading at AllThingsD
[ AllThingsD | 2013-05-15 00:00:00 UTC ]
More news stories like this |
In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
#ebook sales
Apple will have to pay three Chinese authors a total of $118,000 for stocking their books in its App Store without a proper say-so, according to China Daily. A court ruled that it was Apple's job to verify that third-party uploads met copyright requirements and that it had the means to do so... Continue reading at Engadget
[ Engadget | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#court ruled
#chinese authors
#app store
#china daily
#ebook stores
This article branches off of a longer story we're tracking called Apple's New Technology Partners: What Developers Need To Know.Steve Jobs once said said, "people don't read anymore." He wasn't the only tech pundit pronouncing books dead in the middle of the last decade, as people turned to... Continue reading at Fast Company
[ Fast Company | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook stores
#form partnerships
#tech giants
#deal worth
#$200 million
David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget
[ Engadget | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital magazines
#physical books
#magazine websites
#digital front