Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'
[ AdWeek | 2012-01-05 00:00:00 UTC ]
News tagged with:
#creative process
#worth noting
#mobile browsers
Apple Inc., the world's biggest technology company, and four publishers offered to overhaul pricing models for digital books to allay European Union concerns that they blocked competition. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers offered
#digital books
Apple and four major ebook publishers have offered retailers such as Amazon.com the option to set their own prices for ebooks for the next two years in a bid to end an antitrust investigation in the European Union. The European Commission launched the investigation into allegations of cartel... Continue reading at PC World
[ PC World | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increased competition
#proposed remedies
#interested parties
#provide feedback
Apple called the DOJ's proposed settlement to the ebook price fixing case 'fundamentally unfair, unlawful, and unprecedented.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple called
#proposed settlement
Publishers and Apple fighting the US' Department of Justice over agency pricing have hit back... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple fighting
#agency pricing
#hit back
Apple has opposed a government proposed judgment in an ebooks price-fixing lawsuit, stating that the judgement seeks to terminate and rewrite its contracts... Continue reading at PC World
[ PC World | 2012-08-16 00:00:00 UTC ]
More news stories like this |
Apple has held talks with the organisers of the Women's Prize for Fiction with a view to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fiction sponsorship
#held talks
Unit sales of the iPad rose 84% year-on-year in the third quarter ending 30th June 2012, to a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this |
A prominent Senate Democrat sided with Apple this week, and called on the Justice Department to drop its ebook lawsuit against the Cupertino, Calif. company. Sen. Charles Schumer (D-N.Y.) wrote in an opinion piece that appeared in the Wednesday edition of the Wall Street Journal that a victory... Continue reading at Betanews
[ Betanews | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#justice department
#ebook lawsuit
#opinion piece
#ebooks market
A US judge on Friday set a 2013 trial date for a lawsuit from the US government accusing Apple and book publishers of conspiring to fix the prices of electronic books. Continue reading at Stuff
[ Stuff | 2012-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#electronic books
The Justice Department meant business when it accused Apple and five other publishers of price-rigging ebooks, and are officially taking Cupertino and two publishers to court. In a hearing on Friday, Judge Denise Cote set a bench trial for June 3, 2012, putting Apple, Macmillan and Penguin Group... Continue reading at Engadget
[ Engadget | 2012-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#accused apple
#penguin group
#agency pricing
#justice department
Lekiosk, a digital magazine newsstand app, has launched in the UK and is offering subscriptions to around 100 titles from publishers including Condé Nast, Immediate Media and Dennis. Continue reading at Media Week
[ Media Week | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#offering subscriptions
The U.S. government has sided with monopoly rather than competition in bringing a case of ebook price-fixing against Apple, the company said in a filing on... Continue reading at PC World
[ PC World | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book case
#ebook price-fixing
The complaint says that Jobs was enlisted to sell high-ranking officials in the publisher’s parent company on the wisdom of the proposed pricing scheme. Continue reading at PC World
[ PC World | 2012-05-15 00:00:00 UTC ]
More news stories like this |
Apple was unable to have an antitrust lawsuit over the price of ebooks dismissed. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust lawsuit
Nobody partners, or negotiates deals, like Microsoft. That's evident from today's stunning agreement with Barnes & Noble, which is sure to turn the ebook market on its head. The two will jointly invest in Newco, temporary name for ebook venture that incorporates B&N's digital and College... Continue reading at Betanews
[ Betanews | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational ebooks
#barnes noble
#ebook market
#decade ago
Barbara Kellerman, an academic leadership all-star, argues in her latest book that her own industry — the one that tries to teach leadership — is pointless in an era in which power has shifted from leaders to followers.To anyone who does not make a living peddling leadership courses, it might... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-29 00:00:00 UTC ]
More news stories like this |
Tech giant Apple reported a net income of $11.6 billion during the second fiscal quarter of 2012, up from $5.9 billion during the same period in 2011. However, international sales represent 64 percent of Apple’s quarterly revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#net income
#fiscal quarter
#quarterly revenue
The former publisher of the Wall Street Journal has defended Apple's Ebook Strategy saying it is not only good for Apple, but good for consumers and publishers as well. Continue reading at PC World
[ PC World | 2012-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook strategy
NEW YORK (Reuters) - Apple Inc wants to go to trial to defend itself against U.S. government allegations that it conspired with publishers to raise prices of electronic books, a lawyer for the Silicon Valley giant said in court on Wednesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook price-fixing
#raise prices
#electronic books
A brouhaha is shaping up: Apple and book publishers square off against Amazon and the DOJ over the price of an ebook. Who's right? CIO.com's Tom Kaneshige looks back to a Whiz Kid from the '90s for answers. Continue reading at PC World
[ PC World | 2012-04-18 00:00:00 UTC ]
More news stories like this |