Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'
[ AdWeek | 2012-01-05 00:00:00 UTC ]
News tagged with:
#creative process
#worth noting
#mobile browsers
As glad as we are that digital bookstores let authors skip the usual gatekeepers, that doesn't help much if they can't get noticed. Apple is giving those self-publishing writers more of a chance to shine with the launch of a permanent Breakout Books section in the US iBookstore. The section... Continue reading at Engadget
[ Engadget | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing writers
#books sell
#major publishers
Through a pair of tweets yesterday Mark McClusky and Evan Hansen announced a transition at the top editor spot at Condé Nast's Wired.com. Hansen is departing and McClusky, formerly the editorial development director, will be taking over the position, a role that Hansen had filled since 2005. Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-05 00:00:00 UTC ]
More news stories like this |
Apple sold a "record" 22.9 million iPads during its last quarter but failed to meet... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet sales
A new library in Texas appears to be normal, until you realize it doesn’t have any books in it. In Bexar County, Texas, the center of the San Antonio metropolitan area’s breakneck growth, a population boom has left some residents without adequate library access. A new initiative will fill... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple stores
#bexar county
#single book
News out of Japan suggests Apple will launch Japanese-language ebooks in January, with a selection of 80,000 titles from publishers including Kadokawa, Shogakukan, and Kodansha. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-03 00:00:00 UTC ]
More news stories like this |
Apple plans to have 80,000 titles for sale on its iBookstore in Japan within a month,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-02 00:00:00 UTC ]
More news stories like this |
The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget
[ Engadget | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european union
#major publishers
#most-favored nation
#lagardere sca
#hachette livre
#striking deals
#favored nation
A patent, titled “Display screen or portion thereof with animated graphical user interface,” gives Apple the exclusive right to the page turn in an e-reader application. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-25 00:00:00 UTC ]
More news stories like this |
Apple now holds the patent for the appearance of their animation which makes it look as if the reader of an ebook is turning a physical page. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-21 00:00:00 UTC ]
More news stories like this |
In a move that could provide a boost to the small but growing digital comic book business, DC Comics has signed deals to sell comics through online stores owned by Apple, Amazon and Barnes & Noble. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#dc comics
#signed deals
European Union regulators are to end a US antitrust probe into ebook prices by accepting an offer by Apple and four publishers to ease price restrictions on Amazon, two sources said on Tuesday. Continue reading at Stuff
[ Stuff | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust probe
#ebook prices
Apple has announced sales of three million units internationally for its latest tablet devices,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
More news stories like this |
According to Reuters, EU regulators look likely to accept an offer from Apple and a handful of publishers, including Simon & Schuster, HarperCollins, Hachette Livre and Macmillan. The assembled publishers propose that they will allow retailers (including Amazon) to sell ebooks cheaper than... Continue reading at Engadget
[ Engadget | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#eu regulators
#hachette livre
Apple has lived up to expectations by announcing a new iPad Mini this evening (23rd October), to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad mini
Apple unveiled today the 7" iPad Mini and a new, 4th generation iPad. The Mini will start at $329 and is aimed at book readers. iBooks has also been updated. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad mini
#book readers
By Alex Mutter The iBookstore has opened for business in most of Central and South America, reports The Digital Reader. Books have also gone on ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latin america
#south america
#digital reader
Apple announced on Tuesday a new version of its iBooks application, the iOS-based software which allows mobile users to read books on their tablets and smartphones. Version 3.0 of the new app comes with a continuous scrolling feature, fuller integration with Apple's iCloud, Facebook and Twitter... Continue reading at AllThingsD
[ AllThingsD | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple announced
#ibooks app
#mobile users
#read books
#social networks
Apple CEO Tim Cook took to a San Jose theater stage today to unveil a new version of the company's literature-based digital storefront, iBooks. Cook says it integrates better with iCloud, allows for quote sharing on Facebook and Twitter, and has support for "over 40 languages." Beyond the app... Continue reading at Engadget
[ Engadget | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks author
#apple unveils
According to the terms of a settlement between the DoJ and three major American publishers, some customers may receive refunds on their ebook purchases. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook purchases
Apple and four major publishers have offered to let retailers such as Amazon sell ebooks at a discount to settle an EU antitrust investigation into their pricing deals and avoid possible fines. Continue reading at Stuff
[ Stuff | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major publishers