Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'
[ AdWeek | 2012-01-05 00:00:00 UTC ]
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#creative process
#worth noting
#mobile browsers
Unresolved conflicts among publishers, sellers, libraries, and the U.S. Justice Department cloud the future of the publishing industry. Continue reading at The Atlantic
[ The Atlantic | 2012-04-17 00:00:00 UTC ]
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Apple responded to DOJ antitrust accusations claiming it simply leveled the playing field against Amazon's virtual monopoly of the ebook industry. I disagree. Continue reading at PC World
[ PC World | 2012-04-16 00:00:00 UTC ]
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#playing field
Apple shot back at critics and the Justice Department late Thursday, denying claims that it colluded with publishers to keep the price of ebooks artificially high. Even more interesting? The Cupertino, Calif. company took a veiled shot at Amazon, saying its actions were necessary to break up the... Continue reading at Betanews
[ Betanews | 2012-04-14 00:00:00 UTC ]
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#monopolistic grip
#key businesses
#tablet market
Apple Inc. says the accusation that it conspired with major book publishers to raise the price of ebooks is untrue.Apple spokesman Tom Neumayr says that, contrary to allegations in lawsuits by the Justice Department and 15 states, Apple fostered innovation and competition by introducing its... Continue reading at Crains New York
[ Crains New York | 2012-04-14 00:00:00 UTC ]
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#justice department
#monopolistic grip
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The company says it allows publishers to set their own prices. Several antitrust lawsuits have accused former chief Steve Jobs of inflating prices of new releases and bestsellers.Apple Inc., responding for the first time to antitrust charges levied against it and five major book publishers this... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-14 00:00:00 UTC ]
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#antitrust lawsuits
#electronic books
Apple Inc. is denying antitrust charges filed against it and five major book publishers this week that accuse the companies of a price-fixing scheme to inflate the prices paid for electronic books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-13 00:00:00 UTC ]
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#electronic books
Not that we were expecting Apple and Macmillan to simply fess up and say, "you're right, totally tried to circumvent the free market," but both companies have come out swinging pretty hard against the allegations of price fixing. Apple has rejected the charges, calling them "simply not true." A... Continue reading at Engadget
[ Engadget | 2012-04-13 00:00:00 UTC ]
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Apple has joined Penguin and Macmillan in defending itself against accusations of collusion over... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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#joined penguin
Apple responds to antitrust charges: "The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon's monopolistic grip on the publishing industry." Continue reading at AllThingsD
[ AllThingsD | 2012-04-13 00:00:00 UTC ]
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Five of the companies under investigation in Europe over ebook pricing have made representations... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
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The Justice Department and attorney generals from 16 states sued Apple Inc. and five major book publishers, alleging they colluded to raise the price of electronic books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-12 00:00:00 UTC ]
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Apple and publishers Penguin and Macmillan have decided to fight US government charges that they conspired to fix the prices of ebooks, even as three other publishers agreed to a settlement aimed at lowering prices for consumers. Continue reading at Stuff
[ Stuff | 2012-04-12 00:00:00 UTC ]
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#lowering prices
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Attorneys General in 16 states filed suit against Apple and three publishing companies Wednesday, following a similar suit filed this morning by the US Justice Department. Unlike the federal suit, the states action also looks for monetary compensation in addition to the end of the collusive... Continue reading at Betanews
[ Betanews | 2012-04-12 00:00:00 UTC ]
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Apple's Steve Jobs played a key role in a price-fixing plan with five ebook publishers, federal and state officials say in antitrust lawsuits.WASHINGTON — Former Apple Inc. Chief Executive Steve Jobs was a key player in a conspiracy with five major book publishers to drive up the price of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-12 00:00:00 UTC ]
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The Department of Justice is accusing the companies of colluding to raise ebook prices by using the 'agency' model of ebook pricing. Continue reading at PC World
[ PC World | 2012-04-11 00:00:00 UTC ]
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#e-book pricing
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The U.S. Department of Justice has filed an antitrust lawsuit against Apple and five book publishers for alleged ebook price fixing the Wall Street Journal... Continue reading at PC World
[ PC World | 2012-04-11 00:00:00 UTC ]
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The U.S. filed an antitrust lawsuit Wednesday against Apple Inc. and five of the nation's largest publishers, alleging they conspired to limit competition for the pricing of ebooks. Continue reading at AllThingsD
[ AllThingsD | 2012-04-11 00:00:00 UTC ]
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#sues apple
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The US accuses Apple and Hachette, HarperCollins, Macmillan, Simon and Schuster and Penguin of colluding over the prices of ebooks they sell. This lawsuit is over the firms' move to the agency model where publishers rather than sellers set price ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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The Department of Justice may file a suit against Apple today over ebook price-fixing complaints, according to reports from Reuters and Bloomberg. The DOJ has been probing antitrust complaints regarding Apple's 2010 pacts with book publishers; several of the biggest publishers are preparing to... Continue reading at AllThingsD
[ AllThingsD | 2012-04-11 00:00:00 UTC ]
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#book publishers
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WASHINGTON -- The Justice Department on Wednesday sued Apple Inc. and five major book publishers for allegedly colluding to fix ebook prices. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
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