New Leadership for Apple's iAd?

Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'

[ AdWeek | 2012-01-05 00:00:00 UTC ]
News tagged with: #creative process #worth noting #mobile browsers

Other Publishing stories related to: 'New Leadership for Apple's iAd?'


DOJ accuses Apple, five publishers of colluding to fix ebook prices

In December 2010 I asked: "Is someone fixing ebook prices?" Google's digital bookstore opened for business, and I started comparing prices only to find them fairly consistent across all retailers. I expected to see huge variances, not pricing consistency, which shouldn't be in a competitive... Continue reading at Betanews

[ Betanews | 2012-04-11 00:00:00 UTC ]
More news stories like this |


Apple's Steve Jobs conspired on ebook price-fixing, lawsuits say

WASHINGTON -- Former Apple Inc. Chief Executive Steve Jobs and top executives at five major book publishers illegally conspired to raise the prices of ebooks, costing consumers tens of millions of dollars, federal and state officials alleged in antitrust suits filed Wednesday. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook price-fixing #washington -- #top executives


Antitrust officials reportedly sue Apple, publishers over ebooks

WASHINGTON -- Antitrust officials are expected to announce Wednesday that they are filing suit against Apple Inc. and five major book publishers for allegedly colluding to fix the price of ebooks. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce wednesday #filing suit #allegedly colluding


Justice Department formally charges Apple, big five publishers in ebook price fixing case (update)

The Justice Department has formally decided to sue Apple, Hachette, HarperCollins, Macmillian, Penguin and Simon & Schuster over alleged ebook price-rigging. Apple and Macmillian have already denied any wrongdoing, saying that the agreements were enhancing competition in an industry... Continue reading at Engadget

[ Engadget | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #previously believed #favored nation #fascinating reading


Apple’s Newsstand

Apple’s Newsstand ushered in a new era of “discoverability” for magazine apps and proved to be a game-changer for sales and subscriptions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine apps


Apple, two publishers resist ebook settlement

The Justice Department is nearing a settlement with publishers over allegations of ebook pricing, but finalizing the deal is proving problematic as Apple and two publishers are balking at the terms of the deal. Amazon will be permitted to once again discount ebooks to its customers as a result.... Continue reading at Betanews

[ Betanews | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined apple #justice department #ebook pricing #penguin group


Antitrust lawyer: Apple ebook deals are illegal

Steve Jobs left behind a legal mess for Apple chief executive Tim Cook. Decisions the former CEO made when brokering ebook distribution deals haunt Apple, as a civil price-fixing case moves forward and the specter of a federal antitrust investigation approaches. Microsoft cofounder Bill Gates... Continue reading at Betanews

[ Betanews | 2012-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #antitrust law


Apple, Publishers Must Address All Allegations Before E-book Case Can Be Closed, EU Says

Apple along with five ebook publishers must address all the European Commission's antitrust concerns before any settlement can be reached warned the European... Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishers #european commission #e-book case


Apple admits to two key allegations in ebook price fixing case

While Apple and book publishers may find themselves on the precipice of an antitrust lawsuit from the Justice Department, filings in a concurrent civil class-action lawsuit obtained by BetaNews indicate that Apple has already admitted to two of the most damaging allegations in the case that the... Continue reading at Betanews

[ Betanews | 2012-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #antitrust lawsuit #justice department #federal government #increase dramatically #critics argue


Lower ebook prices ahead as government threatens Apple, publishers?

The Justice Department has told Apple and five major publishers that it's planning to sue them for fixing ebook prices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #justice department


Apple’s Alleged E-book Price Fixing: What You Need To Know

The Justice Department is warning Apple and its publisher partners they may have to answer for their pricing model. Continue reading at PC World

[ PC World | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #publisher partners #pricing model


U.S. Warns Apple, Publishers

The Justice Department has warned Apple Inc. and five of the biggest U.S. publishers that it plans to sue them for allegedly colluding to raise the price of electronic books, according to people familiar with the matter. Continue reading at AllThingsD

[ AllThingsD | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #warned apple #allegedly colluding #electronic books #people familiar


Apple ups the resolution on iTunes U and iBooks 2 for new iPad

Apple certainly had a lot of bases to cover at yesterday's new iPad unveiling, so some minor details were bound to slip through the cracks. While app suites like iLife and iWork got to bask in the Yerba Buena spotlight touting enhanced resolutions for that Retina Display, the company's decidedly... Continue reading at Engadget

[ Engadget | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upgraded version


U.S. reportedly warns Apple, ebook publishers about price-fixing

The U.S. Justice Department has warned Apple Inc. and five top book publishers that lawsuits over alleged ebook price fixing might be in the offing, according to a report in the Wall Street Journal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishers #justice department #warned apple


Steve Jobs' last big deal is Apple's biggest headache

Before his death in October of last year, one of Steve Jobs' last big moves was Apple's foray into electronic books. The company announced the platform in March 2010, but the method in which Apple handled its deals with publishers has caught the eye of regulators. The Justice Department plans to... Continue reading at Betanews

[ Betanews | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books #steve jobs #big deal #company announced #raise prices


Justice Department preparing Apple iBooks antitrust lawsuit

The Justice Department is reportedly preparing to go after Apple, Simon & Schuster, Hachette, Penguin, Macmillan and HarperCollins following its investigation into alleged ebook price-rigging. The case centers around a deal to switch to agency pricing, where the vendor takes a 30 percent cut... Continue reading at Engadget

[ Engadget | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #reportedly preparing #simon schuster #agency pricing #sell ebooks #federal suit


Apple, Amazon rivalry could grow

With iPad 3 rumored to be on the way—possibly boasting a sharper screen and talking personal assistant Siri—Apple CEO Tim Cook may drop the price of the iPad 2 so he can go after the cheaper tablet market now dominated by Amazon's Kindle and Barnes & Noble's Nook. Analysts figure a $200 to... Continue reading at Crains New York

[ Crains New York | 2012-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #dedicated e-readers #ebook sales #book publishers


Drag; Drop; Read: Apple's New iBooks Author Format

In early January, Apple released iBooks Author, a groundbreaking drag-and-drop ebook authoring environment that promises to democratize the production of complex, structured books, notably including textbooks. But iBooks Author could also presage something else: the eclipse of open ebook standards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early january #ibooks author


Apple Acquires App Search Engine Chomp

 Apple confirmed yesterday that they have acquired the San Francisco-based software company Chomp Inc. Chomp’s feature product is their application search engine that sifts through hundreds of thousands of apps and narrows it down to just a few options for its users. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-25 00:00:00 UTC ]
More news stories like this |


Apple Tweaks iBook Language: Your Content Is Your Content

A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD

[ AllThingsD | 2012-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #couple weeks #itunes store