Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'
[ AdWeek | 2012-01-05 00:00:00 UTC ]
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In a strongly-worded brief, attorneys questioned Apple’s conduct, and again suggested that the company is trumping up concerns over the court’s external monitor, Michael Bromwich. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-31 00:00:00 UTC ]
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A feud between Apple Inc. and a lawyer appointed by a federal court judge to monitor the company's ebook pricing reform became even more acrimonious Monday. Continue reading at AllThingsD
[ AllThingsD | 2013-12-31 00:00:00 UTC ]
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After a flurry of year-end filings, Judge Denise Cote late last week rejected Apple’s bid to extend its deposition of plaintiff expert witness Roger Noll, whose report had pegged Apple’s total ebook damages at just over $307 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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Apple will be giving away digital gifts every day for 12 days after Christmas to users of an app released Tuesday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-10 00:00:00 UTC ]
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Apple lost its antitrust ebook trial this summer. Now it has to pay a court-appointed attorney more than $1,100 an hour to keep tabs on itself. Continue reading at AllThingsD
[ AllThingsD | 2013-11-29 00:00:00 UTC ]
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The iMac, the iPod, the iPhone, the iPad. These wonder devices were not given to us from the mind of one man, but two. Now with Steve Jobs gone, Apple's most valuable asset is Jony Ive. Just how valuable? The company would have a hard time recovering if he left, says the man who wrote the book... Continue reading at Fast Company
[ Fast Company | 2013-11-20 00:00:00 UTC ]
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This summer a judge ruled that Apple arranged a conspiracy with major publishers to raise ebook prices. Now Apple faces a class action lawsuit from plaintiff states and a consumer class. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-20 00:00:00 UTC ]
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British multi-platform publisher YUDU is favoring publishing in the robust iBooks platform over stand-alone apps, which entail greater expense and risk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-30 00:00:00 UTC ]
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Just 24 hours after Apple released Mavericks, its latest edition of Mac OS X, the company's operating system is skyrocketing in downloads, according to a new report by Chitika Insights. More On Apple Design Crazy, Fast Company's eBook Collecting The Oral History Of Apple Design All Of The Ways... Continue reading at Fast Company
[ Fast Company | 2013-10-24 00:00:00 UTC ]
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Apple has released “the lightest full size tablet” onto the market in time for... Continue reading at The Bookseller
[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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A federal judge has appointed a former U.S. prosecutor as the monitor who ensures that Apple Inc. complies with a ruling from the ebook antitrust case the company lost this year. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-17 00:00:00 UTC ]
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A federal judge taps former federal prosecutor Michael Bromwich to keep an eye on Apple's antitrust compliance. Continue reading at AllThingsD
[ AllThingsD | 2013-10-17 00:00:00 UTC ]
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"Apple also hereby appeals from any and all orders and rulings that were adverse to it." Continue reading at AllThingsD
[ AllThingsD | 2013-10-05 00:00:00 UTC ]
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Spotify did it for music. Netflix did it for movies. And now, Trip Adler and Scribd are doing it for books. The 29-year-old entrepreneur and his six-year-old San Francisco startup just unveiled an online subscription service that gives you unlimited access to a large library of digital books for... Continue reading at Wired
[ Wired | 2013-10-01 00:00:00 UTC ]
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Apple has applied to create a patent for a system allowing authors to sign ebooks. This week,... Continue reading at The Bookseller
[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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Just over a week ago, Apple pulled the wraps off of not one but two new smartphone options for the iOS faithful. In this week's edition of our slate magazine, the iPhone 5s and iPhone 5c head through the Engadget review gauntlet to test Cupertino's latest against the competition. Eyes-On peeks... Continue reading at Engadget
[ Engadget | 2013-09-20 00:00:00 UTC ]
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Most efforts to explain design at Apple end up reducing a complex 37–year history to bromides about simplicity, quality, and perfection––as if those were ambitions unique to Apple alone. So Fast Company set out to remedy that deficiency through an oral history of Apple's design, a decoding of... Continue reading at Fast Company
[ Fast Company | 2013-09-10 00:00:00 UTC ]
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Netflix did it with movies. Spotify did it with music. And now a New York start-up hopes to do the same with ebooks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-06 00:00:00 UTC ]
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The federal judge presiding over the U.S. electronic books case against Apple has barred the company from striking deals that would ensure that it could undercut prices of other retailers in the ebook market.(macworld.com) Continue reading at PC World
[ PC World | 2013-09-06 00:00:00 UTC ]
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A US judge imposes restrictions on the agreements technology giant Apple, after a court ruled it conspired with five publishers to control ebook prices. Continue reading at BBC News
[ BBC News | 2013-09-06 00:00:00 UTC ]
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