With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally predicting preferences based on previous choices—and it's already convinced Funny or Die and Huffington Post to come on board. "You have so many different social media outlets; there's really no solution (for discovery)," Heard vp of product and strategy Benjamin Goodman explained. "Now, you can dump all your content you have on Heard, and our algorithm takes over." Heard will be competing alongside nine other tech companies at the SXSW Interactive Release It competition on March 13 in Austin, Texas. The platform was built under the expert eyes of Heard CTO Ruben Kleiman, who was one of the architects of Netflix's recommendation algorithm, and Heard CEO Dave Vronay, who worked in social computing at Microsoft. Vronay said the company came up with the idea after realizing that people often searched for movies starring the same actor, and that model could be applied to online media. The platform works like Netflix, in the sense that it sections platform users into like-minded groups of up to 300 users. For example, people who like reading stories about U.S. politics will see the same recommendations, while those who like My Little Pony will see another bucket of choices—but both... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-11 00:00:00 UTC ]
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Facebook on Thursday rolled out changes to the way third-party apps request permissions from users when connecting to Facebook. Now, the app must request separate permission to "read" and use some of your Facebook information, as well as to "write," or publish your app activity back to Facebook.... Continue reading at AllThingsD
[ AllThingsD | 2013-08-22 00:00:00 UTC ]
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More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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A new book by a University of Vermont professor found that 'Harry Potter' fans have similar views on political topics – with a large majority in opposition to the George W. Bush administration. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-17 00:00:00 UTC ]
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The collaboration between plush toy manufacturer Animal Magic and California-based interactive media publisher Fat Red Couch, Inc. (FRC) has many in both industries puzzled and intrigued. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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A free app providing a tour of Edinburgh's 53 bookshops has been released onto iTunes. The... Continue reading at The Bookseller
[ The Bookseller | 2013-08-15 00:00:00 UTC ]
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Amazon's Android-flavored reading app is offering up a couple more of its own e-reader's features for those with Google-fied devices. Just like folks with Kindles have already encountered, the Kindle for Android app now keeps tabs on time remaining in both chapter and book should pace be of... Continue reading at Engadget
[ Engadget | 2013-08-14 00:00:00 UTC ]
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In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line. There may be an iPad version of Choose Your Own Adventure coming, but will it happen or... Continue reading at Engadget
[ Engadget | 2013-08-12 00:00:00 UTC ]
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Facebook on Monday announced a new integration with restaurant reservation network OpenTable, which will allow Facebook users to book reservations directly through the Facebook mobile iOS app. The update, which will go live on Monday, will also include TV listing information on TV show pages,... Continue reading at AllThingsD
[ AllThingsD | 2013-08-12 00:00:00 UTC ]
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A study conducted by ShareThis found that mobile devices are much more popular than desktops for sharing content. ShareThis tracked social activity across 2.4 million sites in its network, and found that consumers are nearly twice as likely to click and share content through mobile devices... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-31 00:00:00 UTC ]
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Hipstamatic Oggl app users might want to rethink those subscriptions. Select Windows Phone 8 imaging apps, such as Instance, may no longer be able to upload images to Instagram's photo sharing service. According to a spokesperson's comment published on The Verge, the site has updated its API,... Continue reading at Engadget
[ Engadget | 2013-07-30 00:00:00 UTC ]
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This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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If you ask publishing CTOs what their technology priorities are, they’re likely to tell you that they’re centered around content development and distribution. How do I know that? Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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LinkedIn is the latest social network to take the sponsored-content plunge, announcing today that it will offer a program for marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-24 00:00:00 UTC ]
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The three best things Fast Company's assistant editor found on the Internet this week. Name: J.J. McCorveyRole at Fast Company: Assistant Editor, printTwitter: @jmccorveyTitillating fact: J.J. has a massive comic book collection–-thousands--of mostly Marvel Comics. “Pshh, plenty of folks love... Continue reading at Fast Company
[ Fast Company | 2013-07-12 00:00:00 UTC ]
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Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
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Technology is a powerful tool, especially for helping develop young minds. Children today are growing up immersed in 3D graphics and complex games, and using a keyboard, mouse, or touchscreen interface is second nature to them. With convertible Ultrabook systems able to transform from tablet... Continue reading at PC World
[ PC World | 2013-06-27 00:00:00 UTC ]
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ALM has introduced iOS apps for 14 of its publications. This is another step in a series of ambitious digital moves the company has made in the last few months. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-27 00:00:00 UTC ]
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The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed to stand-alone mobile apps. Take BuzzFeed. The social news site would seem a likely... Continue reading at AdWeek
[ AdWeek | 2013-06-25 00:00:00 UTC ]
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