NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance marketing," Krishan Bhatia, president and chief business officer for NBCU's ad sales division, told Adweek.... Continue reading at 'AdWeek'

[ AdWeek | 2023-02-08 20:00:00 UTC ]
News tagged with: #performance marketing #told adweek #publisher announced

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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week tonight #hearst tower #business side #iconic titles #sports illustrated

When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$736 million #publishing platform #video service

This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Frankfurt Joins European Network for Youth Reading Events and Festivals

A new concerted effort, opened during Bologna Children's Book Fair by the Montreuil Children’s Book Fair, has 15 publishing event producers. The post Frankfurt Joins European Network for Youth Reading Events and Festivals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-03 01:02:49 UTC ]
More news stories like this | News stories tagged with: #concerted effort #bologna children #book fair #children’s book #children's book

Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek

[ AdWeek | 2024-05-01 21:11:08 UTC ]
More news stories like this | News stories tagged with: #video advertising #wednesday evening #streaming platform #digital video #audiobook service #audiobook

4 New Books on Pioneers of American Performing Arts

Four new titles look at the visionaries who transformed the performing arts in 20th-century America, from group portraits of trailblazing ballerinas and jazz legends to biographies of a folk icon and Broadway director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
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NY1 anchor focuses on learning new things to stay sharp onscreen

More than 30 years ago Annika Pergament drove up the coast, starting in Florida, in search of her first journalism job after graduate school—her trunk filled with tapes of herself as a news anchor. She landed a gig in television news just several hundred miles later."I hit every news station on... Continue reading at Crains New York

[ Crains New York | 2024-04-23 20:44:42 UTC ]
More news stories like this | News stories tagged with: #lower manhattan #television series #gossip girl #past january #time warner

Ryan Gosling and Miller/Lord’s Project Hail Mary could be the sci-fi event of 2026

Do you like rip-roaring science fiction books? Do you like movies? Then you are in for a treat in, well, two years. Amazon MGM Studios just set a release date of March 20, 2026 for Project Hail Mary, according to Deadline. It’s based on the Andy Weir novel of the same name, which was one of our... Continue reading at Engadget

[ Engadget | 2024-04-19 17:44:40 UTC ]
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Tattered Cover Courts Buyers, Asks to Delay Reorg Hearing

The owner and operator of Tattered Cover bookstores, has filed a motion with the U.S. Bankruptcy Court to reschedule a hearing on its reorganization plan in order to allow the owners to entertain and review offers to purchase the business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-01 04:00:00 UTC ]
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Court Orders Amazon E-book Monopoly Lawsuit to Proceed

A federal judge has held that “monopolization” claims against Amazon can move forward, finding that lawyers for a potential consumer class have plausibly alleged that Amazon’s conduct in the e-book market has led to “reduced competition” and “higher e-book prices." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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