NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list.  Continue reading at 'Advertising Age'

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #gfk mri


Round joins HC as associate publisher

Cornerstone marketing director Claire Round will leave the company to join HarperCollins as the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #join harpercollins


The Library Alternative

In November, when Penguin abruptly announced it was pulling its frontlist ebooks from library lending programs, the move was widely perceived as a response to Amazon—and a warning that, whatever the outcome of this latest struggle over ebooks, libraries are poised to become collateral damage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frontlist ebooks #collateral damage


FBF Day 2: rights round-up

Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 15:15 Yet more rights deals announced at Frankfurt Book Fair today, including Piatkus' foreign rights team is having a runaway success with début novel The Guilty One by Lisa Ballantyne—which they are likening to Nicci French and... Continue reading at The Bookseller

[ The Bookseller | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international deals #rights round- #runaway success #nicci french


FBF Day 1: rights round-up

Written By: Bookseller Staff Publication Date: Wed, 12/10/2011 - 14:00 A flurry of rights deals have been announced at Frankfurt Book Fair, including a memoir by BBC Radio 2 DJ Jeremy Vine and the history of Britain told through postal stamps. Michael Joseph has acquired world English-language... Continue reading at The Bookseller

[ The Bookseller | 2011-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights round- #rights deals #michael joseph


Canadian Publishing 2011: The British Columbia Alternative

It is, in many ways, a world away from Canada’s book publishing center in Toronto. But even three time zones, several mountain ranges, and vast forests away, the West Coast is home to Canada’s second-largest concentration of English-language publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time zones #west coast #english-language publishers


Nielsen Ratings Tool Designed to Compare TV, Web

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way that’s similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek

[ AdWeek | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #brand advertisers


Edinburgh indie proposes World Book Night alternative

Written By: Lisa Campbell Publication Date: Tue, 31/05/2011 - 16:21 An Edinburgh independent has proposed an alternative to World Book Night next year, where readers buy tickets to attend book swap events across the country. Vanessa Robertson, co-owner of the Edinburgh Bookshop, said she has... Continue reading at The Bookseller

[ The Bookseller | 2011-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books #edinburgh bookshop #received interest #money raised #put back #reading groups


GigiOM Raises $6 Million in Round Led By Reed Elsevier

GigaOM, a media company targeting the tech space, has secured a $6 million round of funding led by Reed Elsevier's investment group Reed Elsevier Ventures. Existing venture partners Alloy Ventures and True Ventures also participated in the round. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #round led #reed elsevier #tech space #funding led


Nielsen’s Events Group Reports Solid First Quarter

Nielsen reported its first quarter results this morning and overall revenue was up 7 percent to $1.3 billion and adjusted EBITDA grew 8.5 percent to $320 million compared to Q1 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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ComScore Inc. To Measure Multiplatform Traffic

ComScore Inc. is expanding its measurement services with a new tool that will increase the ability to provide specific and targeted content to audiences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeted content


Nielsen Media and Reed Business Information

The breakup of these former media powerhouses exemplified the industry’s creative chaos: divestment, downsizing and dissolution, followed, perhaps, by opportunity. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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LBF Day 1: rights round-up

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 16:10 A flurry of rights deals have been announced at this year's London Book Fair, with a Condoleeza Rice memoir and four Paullina Simons novels in the works. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights round- #rights deals


Author proposes WBN alternative

Written By: Graeme Neill Publication Date: Mon, 28/02/2011 - 15:43 A Carnegie-nominated author has proposed an alternative to World Book Night, suggesting readers buy one book from a bookshop this week and give it away. Writing on her blog, Nicola Morgan said she believed there were better... Continue reading at The Bookseller

[ The Bookseller | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nicola morgan #million books