NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-02-08 19:00:34 UTC ]
News tagged with: #publicis groupe #nielsen

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Expanding the International Rights Market for Children’s Books

A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post expanding #books appeared


Scribd Adds 30,000 Audiobooks

The popularity of the digital subscription model continues to grow with the announcement that ebook subscription service Scribd will now offer unlimited access to more than 30,000 audiobooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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AP Sees Expanded Coverage, Growth Ahead

The Associated Press will continue its efforts to retain U.S. newspaper publishers next year, adding an intermediate service level and a “shared news desk” for increased state coverage, says President and CEO Gary Pruitt.   E ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers


Oyster Adds Book List Recommendations

E-book subscription service Oyster is adding a Book Lists feature to expand its ability to offer book recommendations to readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
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Marvel Adds Digital Comics to Kobo Catalog

Dozens of Marvel comic book series are now available on Kobo’s digital reading platform, offering another alternative to ComiXology. The post Marvel Adds Digital Comics to Kobo Catalog appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-01 00:00:00 UTC ]
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France’s Hachette Expands Interests in Russia

France's Hachette Livre has extended its stake in Azbuka Atticus, Russia's ninth largest publishing conglomerate. The post France’s Hachette Expands Interests in Russia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post france #russia appeared #hachette livre


New role for Willis in Transworld return

Ben Willis is to leave Headline to join Transworld, where he started his publishing career, in the newly created role of head of Transworld digital publicity. Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #join transworld #publishing career


Kobo Adds Marvel Digital Graphic Novels

E-book retailer Kobo has reached an agreement with Marvel Comics to sell digital editions of its collected graphic novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel comics


Fulcrum Publishing Adds Nonfiction Graphic Novels

Fulcrum has plans to publish at least three nonfiction graphic novels a year for the foreseeable future, marketing not only to the general trade but also to comics specialty shops, libraries, and especially, schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreseeable future #general trade


When a Book is a Stone: The Role of Publishing in Areas of Conflict

At the Frankfurt Book Fair's Weltempfang stage, publishers from Nigeria, Syria, and the Ukraine discussed their experiences publishing in the midst of conflict. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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Ingram Adds Polish Distributor Azymut to Global Connect

The Ingram Content Group has added Poland to its Global Connect network, striking a deal with Azymut, one of the largest media publishing and distribution groups in Poland. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution groups


Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyer #ad unit #drive traffic #mobile sites #sell ads #le monde


Distribution: Lerner Adds Big & Small; MUP Picks Oxford

Lerner Publisher Services has added Australian publisher Big & Small to its client list; Manchester University Press will be distributed by Oxford University Press USA in North and South America and Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #client list #south america


Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video


Frankfurt Book Fair 2014: Nielsen: E-books Growth Continues in U.S. and U.K.

E-book sales continue to grow in both the U.S. and U.K., but to varying degrees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #varying degrees


Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #brenda white #managing partner #big loss #total revenue


HarperCollins Adds Digital Watermarks to E-books

HarperCollins has started using Digimarc Corp.’s watermarking system for ebooks to provide an extra layer of security to the sale of HC’s digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Polis Books Adds Categories, Print

Polis Books, which was launched in late 2013 by novelist Jason Pinter, is a digital-first publishing venture driven by a combination of traditional publishing experience and new media savvy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #polis books


Indies First Movement Expands

The ABA will launch a second, larger Indies First/Small Business Saturday campaign this Thanksgiving weekend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thanksgiving weekend