NBC eyes huge ad sales night as Bruins force a Stanley Cup Final Game 7

Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright overjoyed. Although a Game 7 isn’t the rarest of commodities—as with the MLB World Series, the last 20 years have given rise to six of these terminal showdowns—an all-the-marbles Stanley Cup finale always delivers an abundance of commercial impressions. According to Nielsen live-same-day data, the most recent Game 7 averaged 8.54 million viewers and a 4.8 household rating on June 15, 2011, making it the fourth most-watched Stanley Cup Final broadcast of all time and the most-watched NHL game in 38 years. That the last Game 7 also featured Boston should help advertisers justify the expense of their additional investment in hockey. Not only is Boston the nation’s ninth-largest media market (and third-biggest if you toss in Providence), but the Bruins have appeared in six of the 10 most-watched Stanley Cup Final broadcasts of all time. Media buyers on Monday said NBC is asking north of $200,000 for each 30-second ad unit in Wednesday’s Blues-Bruins broadcast. According to Standard Media Index data, the average unit cost in the three 2018 Stanley Cup Final games that aired on NBC was $113,702 a pop, and overall spend for the five-game series (two of which were carried by the cable... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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7 Things You Need to Know About the Bots That Are Threatening the Ad Industry

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek

[ AdWeek | 2014-12-09 00:00:00 UTC ]
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Cheltenham festival sees 7% ticket sale rise

Cheltenham Literature Festival had a “record-breaking” 2014, with almost 140,000 tickets sold, up 7% from the year before. People from all bar three UK postcodes attended the festival, and both Saturdays of the 10-day event saw more than 20,000 in attendance. Meanwhile Waterstones, the... Continue reading at The Bookseller

[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
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B&N Quarterly Sales Fell 7%, But Losses Cut

Revenue at Barnes & Noble fell 7% in the first quarter ended August 2, to $1.23 billion, but the retailer cut its net loss to $28.4 million from $87.0 million in the first period of fiscal 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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Huge crowds force Deyes book tour postponement

Bonnier imprint Blink Publishing has had to postpone the book tour for YouTube star Alfie Deyes... Continue reading at The Bookseller

[ The Bookseller | 2014-09-08 00:00:00 UTC ]
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Flat sales but underlying growth for CUP

Cambridge University Press has reported a sales increase of 5% at constant currency rates in the... Continue reading at The Bookseller

[ The Bookseller | 2014-08-19 00:00:00 UTC ]
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Amazon Responsible for Huge Share of Hachette Ebook Sales

Amazon is responsible for 78% for Hachette ebook sales in the UK, and 60% in the United States — which makes the company especially vulnerable. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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Sales up 7% at The Works

The Works has seen a 7% boost in sales following unprecedented growth in its e-commerce arm.... Continue reading at The Bookseller

[ The Bookseller | 2014-06-16 00:00:00 UTC ]
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Angry Birds Maker Hatches In-Game Video Ad Plan

Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek

[ AdWeek | 2014-02-14 00:00:00 UTC ]
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Forbes sale nears as final bids are planned

Forbes Media is drawing interest from acquirers including China's Fosun International Ltd. and Singapore's Spice Global Investments Pvt, with final offers for the magazine publisher due Monday,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-02-11 00:00:00 UTC ]
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News Corp. profit tops estimates but ad sales dip

News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-02-07 00:00:00 UTC ]
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How Facebook's Mobile Ad Network Could (Finally) Upend A Backwards Industry

By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company

[ Fast Company | 2014-01-25 00:00:00 UTC ]
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After massive layoffs, Martha Stewart names a new ad sales chief

After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York

[ Crains New York | 2013-12-13 00:00:00 UTC ]
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Penguin Random House Canada Merges Sales Forces

There were both casualties and promotions as Penguin Random House Canada unveiled its restructured sales force. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-15 00:00:00 UTC ]
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The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
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Barnes & Noble drops Nook prices, eyes Mother's Day sales boost

Barnes & Noble knows it's not winning the tablet race by any margin, but the book retailer is hoping for a big boost for Mother's Day. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-07 00:00:00 UTC ]
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Pulitzer Prize: huge sales neither required nor guaranteed

After winning the highest honor in the literary world, the 2013 Pulitzer Prize winners have seen sales increases – but so far the numbers are pretty tiny. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-01 00:00:00 UTC ]
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'The Hunger Games' trilogy drives juvenile fiction sales up 13.1 percent for 2012

According to a new report by the Association of American Publishers, children's and young adult books experienced a sales jump driven by hardcover sales of Suzanne Collins' trilogy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-01 00:00:00 UTC ]
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