NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Announcing The Sunday Times Charlotte Aitken Young Writer of the Year Award shortlist

Photo credit: Nigel DaviesSunday Times Charlotte Aitken Young Writer of the Year Award marks the 30th anniversary with one of it's most decorated shortlists to date:• Irish novelist Megan Nolan for her darkly funny debut novel Acts of Desperation;• US-based writer Anna Beecher for her novel... Continue reading at British Council global

[ British Council global | 2022-02-16 14:40:41 UTC ]
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Toronto author's bestselling novel The Maid started as an idea on a napkin

Canadian author Nita Prose's debut novel The Maid became a New York Times and Canadian bestseller just a few weeks after its release on January 4. Continue reading at CBC

[ CBC | 2022-02-16 09:00:00 UTC ]
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Judge backs Lee Enterprises rejection of hedge fund nominees

Lee Enterprises' effort to repel a hostile takeover got a boost this week when a judge ruled the newspaper publisher could ignore two director nominations from the Alden Global Capital hedge fund Continue reading at ABC News

[ ABC News | 2022-02-15 18:29:26 UTC ]
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‘Power of the Dog’ author Thomas Savage died in obscurity. It’s time to honor his work.

‘Power of the Dog’ author Thomas Savage died in obscurity. It’s time to honor his work. Continue reading at The Washington Post

[ The Washington Post | 2022-02-15 12:00:36 UTC ]
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UK film and TV industry bounces back from Covid with record £5.6bn spend

Annual investment doubles as production industry races to replenish libraries depleted by the pandemicThe UK film and TV industry has bounced back spectacularly from the pandemic with a record £5.6bn spent making blockbusters such as Mission: Impossible 7 and big-budget dramas including... Continue reading at The Guardian

[ The Guardian | 2022-02-04 13:52:58 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Blackwell’s up for sale for first time in 143-year history

The UK’s largest independent bookshop chain Blackwell's is up for sale for the first time in its 143-year history. Continue reading at The Bookseller

[ The Bookseller | 2022-02-01 12:20:05 UTC ]
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Publishers, Agencies Start Receiving Subpoenas as DoJ-PRH Case Ramps Up

As Penguin Random House and the Department of Justice continue to prepare for an August trial in which PRH hopes to block the government’s effort to kill its acquisition of Simon & Schuster, professionals throughout the industry are finding themselves pulled into the legal fray. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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New York Times buys viral game Wordle for seven-figure sum

Creator Josh Wardle ‘thrilled’ that newspaper is taking over internet sensationThe New York Times has acquired the viral word game Wordle for an undisclosed seven-figure sum, the publisher announced on Monday.Created by a Reddit engineer and launched in October, Wordle gives players just six... Continue reading at The Guardian

[ The Guardian | 2022-01-31 23:22:01 UTC ]
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8 Manga About Love Just In Time For Valentine’s Day

From josei manga to historical stories, these manga about love will keep you swooning to the final panel. Continue reading at Book Riot

[ Book Riot | 2022-01-28 11:34:00 UTC ]
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Wolfson History Prize boosts winner's award to £50k in anniversary year

The UK’s most valuable award of its kind, the Wolfson History Prize, will celebrate its 50th anniversary by boosting its prize money this year to £50,000 for the winner, with each shortlisted author taking home £5,000. Continue reading at The Bookseller

[ The Bookseller | 2022-01-26 03:03:17 UTC ]
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How to watch Stephanie Land discuss "Maid" at L.A. Times Book Club

5 things to know about Stephanie Land and "Maid: Hard Work, Low Pay, and a Mother's Will to Survive." Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-01-25 21:00:21 UTC ]
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Germany’s Zebralution Backs a New IPG Audio Award in the UK

The first audio award in the Independent Publishers Awards program in the UK is backed by digital media distributor Zebralution. The post Germany’s Zebralution Backs a New IPG Audio Award in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-25 14:16:22 UTC ]
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The UK’s Sunday Times Young Writer Award Names Its 2021 Shortlist

The shortlist for the 2021 Sunday Times Charlotte Aitken Trust award includes poetry, nonfiction, and three novels. The post The UK’s Sunday Times Young Writer Award Names Its 2021 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-25 12:58:34 UTC ]
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Azumah Nelson and Nolan vie for Sunday Times Young Writer of the Year Award

The Sunday Times Charlotte Aitken Trust Young Writer of the Year Award shortlist has been revealed featuring Megan Nolan, Costa Prize-winning Caleb Azumah Nelson and Cal Flynn among others. Continue reading at The Bookseller

[ The Bookseller | 2022-01-23 07:16:43 UTC ]
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Our attention spans are suffering. Maybe there’s a way to get them back.

Johann Hari's "Stolen Focus" examines how technology robs us of our attention, and how to get it back. Continue reading at The Washington Post

[ The Washington Post | 2022-01-22 12:00:15 UTC ]
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Young love: picture books oust children’s fiction for the first time in two decades

For the first time on record, picture books outsold fiction for young readers through the TCM, after clawing back a huge deficit. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 08:33:40 UTC ]
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Little People, Big Dreams: Children’s non-fiction posts all-time record return

If you chart the shift in the BookScan era of the publishing into Children’s & Young Adult Non-Fiction (CYANF), you see it evolving from, broadly, a more schools-book focused sector to one in which the vast bulk of the revenue is derived from trade titles. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 07:28:02 UTC ]
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