NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
News tagged with: #high demand #nielsen

Other Publishing stories related to: ' NBA dials back late starting times to help boost East Coast ratings '


Check out a cool new guide to indie bookstores on the West coast.

Alta Journal just released a map for the Western bookstore road trip of my dreams: it’s a guide to indie bookstores on the West coast (with a few options from the desert and other non-coastal spots thrown in, because why not). A lot of the picks, as to be expected, are clustered around cities... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-29 16:46:35 UTC ]
More news stories like this | News stories tagged with: #indie bookstores #west coast #bookstore


Patrick Radden Keefe Has One Big Rule for His Reading Time

“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times

[ The New York Times | 2022-06-23 09:00:21 UTC ]
More news stories like this | News stories tagged with: #big rule #reading time


Patrick Radden Keefe Has One Big Rule for His Reading Time

“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times

[ The New York Times | 2022-06-23 09:00:21 UTC ]
More news stories like this | News stories tagged with: #big rule #reading time


I wrote a memoir about my family's secrets. Then I had to move back in with them

After publishing a tell-all memoir about her family’s struggles with undiagnosed mental illness, Lindsay Wong was surprised by their reaction when she moved back in with her parents during the pandemic. Continue reading at CBC

[ CBC | 2022-06-17 15:51:56 UTC ]
More news stories like this | News stories tagged with: #move back #memoir


Barbara Pym’s humor and stoicism are a welcome tonic for our times

Pym’s novels — witty tales of domestic life in British villages — have been compared to the works of Jane Austen. I see a link to Joyce, too. Continue reading at The Washington Post

[ The Washington Post | 2022-06-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #jane austen


20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
More news stories like this | News stories tagged with: #prime time #big audience #nielsen


Once More for Those in the Back: Libraries Are Not Neutral

Five prominent library educators defend the profession’s commitment to equity, diversity, and inclusion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries


Survey: Australian Researchers Back Mandatory Integrity Training

The Australian Academy of Science and Springer Nature team up on a first survey, one that may go to markets beyond Australia. The post Survey: Australian Researchers Back Mandatory Integrity Training appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-09 21:37:30 UTC ]
More news stories like this | News stories tagged with: #post survey #springer nature


Sloane Crosley’s ‘Cult Classic’ takes aim at start-up culture

Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post

[ The Washington Post | 2022-06-09 14:43:17 UTC ]
More news stories like this | News stories tagged with: #sloane crosley #cult classic #takes aim


Book to Film and Back: 'Star Child' Returns to Print with A24

Indie entertainment company A24's publishing division is bringing Claire A. Nivola's 2014 picture book 'Star Child' back into print in a redesigned and expanded edition; the book was prominently featured in the 2021 film 'C’mon C’mon,' written and directed by Mike Mills. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #star child #prominently featured #picture book #publishing division


How to Start a Historical Fiction Book Club

Do you want a historical fiction book club but you don't know where to start? Read inside for some tips and ideas. Continue reading at Book Riot

[ Book Riot | 2022-06-08 10:33:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction


Tracy Flick is back — and she’s tired of losing

Tracy Flick, the ambitious high school student from Tom Perrotta's "Election," is now an assistant principal in the sequel, "Tracy Flick Can't Win" Continue reading at The Washington Post

[ The Washington Post | 2022-06-07 13:57:02 UTC ]
More news stories like this | News stories tagged with: #tracy flick #tom perrotta


A new community-oriented bookstore has opened on the Lower East Side.

On Friday night, P&T Knitwear opened its doors on the Lower East Side to celebrate its grand opening. Any new indie bookstore/cafe is cause for applause, but this one in particular has a few fun bells and whistles worth mentioning! When you first walk in, what’s probably most noticeable is... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-06 15:01:31 UTC ]
More news stories like this | News stories tagged with: #friday night #grand opening #bookstore


Print Sales Fell 9.3% in Late May

With declines in all categories, unit sales of print books fell 9.3% in the week ended May 28, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended


Post Hill Press Starts New Imprint, Twin Flame

The imprint, which will publish nonfiction titles in the spirituality, relationships, and sexuality categories, is led by editorial director Elena Vega, who formerly worked as an editor for Macmillan and Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #macmillan


Train yourself to study more effectively and save time with this $49 bundle

Study is a vital part of any scholastic journey. But not all methods are the same. Some, indeed, are far more effective than others. Want to put yourself in a better position to excel? Then the 2022 Perfect Score Academic Success Master Class Bundle is a must-buy, especially as it’s on sale... Continue reading at PC World

[ PC World | 2022-06-01 23:38:22 UTC ]
More news stories like this | News stories tagged with: #highly rated #prices subject #training software #scholastic


In ‘Bad Gays,’ historical figures are products of their times

Huw Lemmey and Ben Miller, hosts of a popular podcast, take a look at history through the lens of problematic gay figures. Continue reading at The Washington Post

[ The Washington Post | 2022-05-31 13:59:29 UTC ]
More news stories like this | News stories tagged with: #historical figures #ben miller #popular podcast


How to watch 'Letter to a Stranger' night at the L.A. Times Book Club

Pico Iyer, Maggie Shipstead, Michelle Tea and Colleen Kinder discuss 'Letter to a Stranger' at the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-26 21:35:13 UTC ]
More news stories like this | News stories tagged with: #pico iyer #maggie shipstead #michelle tea #times book


TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen


In these gloomy, divisive times, does anyone care about books? I do.

Books emphasize interiority, encourage empathy, require thought and are meant to foster rational argument -- things we all need. Continue reading at The Washington Post

[ The Washington Post | 2022-05-25 16:39:13 UTC ]
More news stories like this | News stories tagged with: #encourage empathy