NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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It's time for Alberta's United Conservative Party to focus on uniting following leadership review

One of the first steps of healing the divisions within the United Conservative Party is to welcome MLAs Todd Loewen and Drew Barnes back into the fold, says Michael Solberg. Continue reading at CBC

[ CBC | 2022-05-25 10:00:00 UTC ]
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Amazon Starts Monthly Book Club

Amazon has launched Sarah Selects, a new book club whose monthly selections will be made by Sarah Gelman, Amazon's editorial director for books. The clubs first selection is 'Half-Blown Rose' by Leesa Cross-Smith (Grand Central). Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Robert Goolrick Dies at 73; Became a Successful Novelist Late in Life

Being fired as an advertising executive freed him to write a blistering memoir about his Southern family and an erotic novel that became a best seller. Continue reading at The New York Times

[ The New York Times | 2022-05-21 00:03:50 UTC ]
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In ‘This Time Tomorrow,’ a 40-year-old gets to be 16 again

Emma Straub's novel follows a woman who can revisit the past and reshape the future. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 11:00:35 UTC ]
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Tokyopop Marks 25 Years: CEO Stu Levy Looks Back and Ahead

Founded 25 years ago by Stu Levy at a time when manga was a niche within a niche, Tokyopop brought manga—Japanese book-format comics—to a new generation of young American fans, ushering in a new era in North American comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
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The Late Decadent Phase of the Trump Memoir

First, Mark Esper’s career got hijacked by Donald Trump. Now, his perfectly dull memoir has to deal with the guy too. Continue reading at Slate

[ Slate | 2022-05-17 09:40:00 UTC ]
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It’s Time to Destigmatize Talking Openly About What’s Going On Down There

When I started reading Chloe Caldwell’s new book, The Red Zone, a memoir about identity, love, health, and pain, all told through the lens of her relationship to her period, I didn’t think I had period hang-ups of my own to work through. I do have pudendal neuralgia, a nerve pain condition that... Continue reading at Electric Literature

[ Electric Literature | 2022-05-12 11:05:00 UTC ]
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Keanon Lowe stopped a school shooting. The timing was ‘a miracle.’

Keanon Lowe left the NFL to coach high school sports, a series of fateful decisions that would change his life. Continue reading at The Washington Post

[ The Washington Post | 2022-05-12 11:00:17 UTC ]
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How Media Buyers Are Bouncing Back 

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek

[ AdWeek | 2022-05-11 14:10:39 UTC ]
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Some of the Most Influential Asian American Literature of All Time

Get to know some of the most influential Asian American literature of all time, including Dictee. Continue reading at Book Riot

[ Book Riot | 2022-05-06 10:33:00 UTC ]
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Free Comic Book Day is Back!

Free Comic Book Day is back!! Before you head to your local comic book store, check out our faves and remember to support your local. Continue reading at Book Riot

[ Book Riot | 2022-05-06 10:31:00 UTC ]
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Review: Geoff Dyer's brilliant new book on 'lateness' is about much more than Roger Federer

Dyer's gloriously shape-shifting literary project — intensely perceptive, essayistic memoir — continues with "The Last Days of Roger Federer." Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-28 13:00:00 UTC ]
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How to Find an Online Book Club—or Start One Yourself

From live virtual reading groups to apps for organizing in-person meet-ups, we have tips to help you gather with your fellow bibliophiles. Continue reading at Wired

[ Wired | 2022-04-28 11:00:00 UTC ]
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How to Start a Banned Book Club

Teens across the country are fighting back against censorship and book bans. This guide to how to start a banned book club can help. Continue reading at Book Riot

[ Book Riot | 2022-04-26 10:34:00 UTC ]
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3 great new audiobooks for your walk, commute or chill-out time

This month’s picks: ‘Mecca,' by Susan Straight, ‘Funny Farm,’ by Laurie Zaleski and SJ Bennett’s ‘All the Queen’s Men’ Continue reading at The Washington Post

[ The Washington Post | 2022-04-25 11:00:29 UTC ]
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L.A. Times Book Festival: Janelle Monáe feels like she's living her 'second Earth life'

Janelle Monáe was joined by Times columnist Erika D. Smith to discuss her book 'The Memory Librarian' on Saturday at the L.A. Times Book Festival. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-24 17:01:01 UTC ]
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Rep. Adam Schiff, Véronique Tadjo and Paul Auster among winners of the L.A. Times Book Prizes

After a few years of virtual ceremonies, the 42nd Los Angeles Times Book Prizes was held in person Friday at USC, kicking off the Festival of Books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-23 04:25:08 UTC ]
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Neo-Romanticism fell out of fashion. It’s time for another look.

"Theatres of Melancholy," by Patrick Mauriès, presents an alternative history of modern art which makes the case for the importance of a loosely aligned group of painters termed the Neo-Romantics. Continue reading at The Washington Post

[ The Washington Post | 2022-04-19 12:00:00 UTC ]
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Very Short Stories to Devour in Record Time

Very short stories–also known as flash fiction, micro fiction, drabbles, and the like–are a delightful form of fiction. Start with these. Continue reading at Book Riot

[ Book Riot | 2022-04-19 10:34:00 UTC ]
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Shelf Talkers: The Bookshop in East Nashville, Tennessee

Shelf Talkers is a new series at Lit Hub where booksellers from independent bookstores around the country share their favorite reads of the moment. Here are recommendations from the staff at The Bookshop, a store in East Nashville, Tennessee, founded in 2016. * Kyle Lucia Wu, Win Me Something... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-11 08:51:17 UTC ]
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