On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading at Media Week
[ Media Week | 2023-03-23 14:34:42 UTC ]
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Writers, publishers and agents pay tribute to a warm, generous figure, author of more than 50 books ranging from SFF to crime to children’s literatureEric Brown, a prolific, award-winning author who published more than 50 novels, children’s books and short story collections, and who was the... Continue reading at The Guardian
[ The Guardian | 2023-03-23 13:58:10 UTC ]
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Science is the reason you aren't reading this by firelight nestled cozily under a rock somewhere however, its practice significantly predates its formalization by Galileo in the 16th century. Among its earliest adherents — even before pioneering efforts of Aristotle — was Animaxander, the Greek... Continue reading at Engadget
[ Engadget | 2023-03-12 14:30:52 UTC ]
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This exciting mix of new science fiction and fantasy novels out in March 2023 will help you finish off the worst of the winter. Continue reading at Book Riot
[ Book Riot | 2023-03-09 11:34:00 UTC ]
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It is one thing to treat AI as a tool when it has no scope for emotion. It is quite another when AI has a full suite of emotional responses. Continue reading at The Conversation
[ The Conversation | 2023-03-05 19:19:51 UTC ]
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In a test of planetary defense capabilities, NASA and Johns Hopkins Applied Physics Laboratory crashed a spacecraft to alter an object’s orbit. NASA is No. 17 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023. Explore the full list of companies that are reshaping... Continue reading at Fast Company
[ Fast Company | 2023-03-02 07:00:00 UTC ]
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Science Fiction Tried to Warn Us about AI. Or Did It?, by Tom Gammarino Essay [email protected] Wed, 03/01/2023 - 03:46 Photo by NASA / Unsplash “All our AI Frankenstein stories,” the author writes, “warn us that AI will destroy us, but far... Continue reading at World Literature Today
[ World Literature Today | 2023-03-01 09:46:57 UTC ]
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Relive those school days with these manga set at school, from the more typical romance and comedy series, to science fiction and horror. Continue reading at Book Riot
[ Book Riot | 2023-02-27 11:31:00 UTC ]
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Amazon's Kindle Paperwhite Kids tablet offers a more eye-friendly reading experience than the regular Kindle Kids, but that features comes at a premium price. Right now, though, they're on sale with the biggest discounts we've seen yet, letting you grab one for just $105 or $55 (34 percent) off... Continue reading at Engadget
[ Engadget | 2023-02-22 11:58:13 UTC ]
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PJ Library, a nonprofit program that distributes 245,000 books each month free to families in the U.S. and Canada, has partnered with the Jewish Braille Institute on a braille edition of its family-friendly guide to the Passover seder, 'In Every Generation: A PJ Library Family Haggadah.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-22 00:00:00 UTC ]
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In a case of life (or something) imitating art, an award-winning publisher of science fiction says it’s being overrun with AI-generated work. Clarkesworld Magazine is no stranger to tales of artificial intelligence impacting society, but in a sad and wild case of life imitating art, the Hugo... Continue reading at Fast Company
[ Fast Company | 2023-02-21 09:59:00 UTC ]
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From big-box stores and schools to banks and gymnasiums, here are some old buildings that were turned into libraries (and bookstores). Continue reading at Book Riot
[ Book Riot | 2023-02-20 11:38:00 UTC ]
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“As a leading publisher of progressive education books, our response to Ron DeSantis and the College Board will be to bring attention to this chilling, racist, and cynical moment,” New Press publisher Ellen Adler told PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Chrissy Metz, best known for her role on TV series 'This is Us,' introduces young readers to God as "a warm, safe light" in ‘When I Talk to God, I Talk About You.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-13 05:00:00 UTC ]
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The bookselling chain saw sales in 2022 top those in the pre-pandemic period, but CEO James Daunt says there is still much more work to be done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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The rights-professional fellowship at Torino's book fair has attracted a record 371 applications from 55 nations for the May 17 to 19 show. The post Salone di Torino Reports High Rights Fellowship Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-09 16:41:07 UTC ]
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Author Britney Winn Lee is bringing body-scan meditation to young readers in ‘Good Night, Body: Finding Calm from Head to Toe,’ featuring a guide to acknowledging and relaxing each body part, tranquil illustrations, and notes for parents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
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As recent laws restrict school librarians from bringing in new books, they're seeing a drop off of students using the library at all. Continue reading at Book Riot
[ Book Riot | 2023-01-23 17:38:56 UTC ]
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The world’s fastest-selling memoir is merely an episode in a soap opera in the Sussexes’ adopted Californian hometownOn the day Prince Harry’s controversial, headline-grabbing memoir Spare officially became the fastest-selling non-fiction book in history, the bookstore in his adoptive hometown... Continue reading at The Guardian
[ The Guardian | 2023-01-21 14:25:09 UTC ]
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Amazon is selling the 2022 Kindle Kids at a discount for the first time since it was released in September last year. The e-reader is currently on sale for $85 or $35 less than its retail price of $120. If your child wants a device with a bigger screen, though, the Kindle Paperwhite for Kids is... Continue reading at Engadget
[ Engadget | 2023-01-20 12:40:21 UTC ]
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