On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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'You have to be what you want to be,' Scholastic's Peter Warwick tells the new Frankfurt Kids program. The post Frankfurter Buchmesse Stages Its Debut ‘Frankfurt Kids’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 03:56:50 UTC ]
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Children’s comics were a muted presence at NYCC, compared to a few years ago, but the children themselves were out in force and the floor was still filled with kid-friendly media properties based on comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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Christian and Jewish publishers offer children religious messages delivered with joy, humor, and fantasy in time for the holidays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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The Right to Read Act was introduced in Congress October 6. Here's what it is and how it could impact libraries and book bans nationwide. Continue reading at Book Riot
[ Book Riot | 2022-10-10 14:39:31 UTC ]
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Lachlan Murdoch says independent Australian publisher can’t rely on defence after it connected media baron to evidence at hearing into January 6 riotsGet our free news app, morning email briefing and daily news podcastLachlan Murdoch’s role as the controller of his family’s media conglomerates... Continue reading at The Guardian
[ The Guardian | 2022-10-10 08:03:32 UTC ]
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More than 2 million children just became eligible for free books: California Governor Gavin Newsom has signed Senate Bill 1183 to establish Dolly Parton’s Imagination Library Program in the state and specify how it will operate. The program will use money from a dedicated fund “to provide... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-06 18:35:28 UTC ]
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The Right to Read Act would authorize up to $500 million in Comprehensive Literacy State Development Grants as as well as investing in recruiting state-certified school librarians. And crucially, the legislation also reaffirms that "First Amendment rights apply to school libraries," a direct... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-06 04:00:00 UTC ]
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We spoke with the team behind 'The Stinky Cheese Man and Other Fairly Stupid Tales' about the picture book’s milestone anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-06 04:00:00 UTC ]
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Five of the six titles on the UK's Royal Society Science Book Prize list are from independent publishers, two from Profile Books. The post The UK’s £25,000 Royal Society Science Book Prize Names Its 2022 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-27 08:47:37 UTC ]
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'Hope for the Flowers' and 'The Jesus Storybook Bible' are marking milestones this year after years as backlist backbones for their publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Megan Giddings, Emily Lloyd Jones, Sangu Mandanna and Desideria Mesa add new twists to a popular subgenre. Continue reading at The Washington Post
[ The Washington Post | 2022-09-17 12:00:00 UTC ]
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Pat Buchanan, Newt Gingrich, Rush Limbaugh and other figures extolled Ronald Reagan but led the Republican Party away from his principles, Nicole Hemmer argues. Continue reading at The Washington Post
[ The Washington Post | 2022-09-16 10:00:14 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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"Please don't ban my books in my hometown," John Green concluded in the TikTok. "It's really upsetting for my mom." Continue reading at Book Riot
[ Book Riot | 2022-09-13 13:44:10 UTC ]
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“All responses to the world take place within our bodies.” –Gloria Anzaldúa * In putting together my book and making selections from past work, I desperately wanted to include a poem from my high school literary magazine to give readers a glimpse of my inner emo goth self. I emailed a librarian... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-07 08:52:12 UTC ]
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Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. Languishing in academic obscurity and roundly ignored by her male colleagues, Sears is selected for command by... Continue reading at Engadget
[ Engadget | 2022-09-04 15:00:53 UTC ]
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Set on the idyllic New England campus of an elite art school called Wrynn, and situated against the backdrop of the Occupy Wall Street movement, Antonia Angress’ debut novel Sirens & Muses is an exemplary depiction of what can occur at the intersection of art and adolescence. This... Continue reading at Electric Literature
[ Electric Literature | 2022-09-01 11:00:00 UTC ]
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A new law has led to Missouri school districts getting rid of any graphic novels that could be seen as sexual, including The Handmaid's Tale. Continue reading at Book Riot
[ Book Riot | 2022-08-30 17:45:17 UTC ]
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What are the best short stories which are set in school, or which focus on school and one’s schooldays? There are plenty of stories which are ‘set in schools’ in the sense of being set reading for schoolchildren, but it’s harder to find some canonical and classic short stories which […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-08-29 14:00:36 UTC ]
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