Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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New PEN America Report Finds 33% Jump in School Book Bans

"Amid a growing climate of censorship, school book bans continue to spread through coordinated campaigns by a vocal minority of groups and individual actors and, increasingly, as a result of pressure from state legislation," the report finds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
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'Big Bang of Numbers' – The Conversation's book club explores how math alone could create the universe with author Manil Suri

A book-length thought experiment uses math to investigate some of life’s big questions. Continue reading at The Conversation

[ The Conversation | 2023-09-18 12:19:43 UTC ]
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These drag performers say protests, threats won't stop them from reading to kids at storytime events

Drag performers who read stories to children at libraries across Canada have faced an increase in protests calling the events destructive for kids, and in some cases, even threats of violence. But the king and queens say they won't let that stop them, because storytimes are about joy and literacy. Continue reading at CBC

[ CBC | 2023-09-16 08:00:00 UTC ]
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20 of the Most Thought-Provoking, Philosophical Science Fiction Books of All Time

Looking for a work of science fiction that will make you really think? Welcome to these philosophical sci-fi books! Continue reading at Book Riot

[ Book Riot | 2023-09-15 10:33:00 UTC ]
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'Empty shelves with absolutely no books': Students, parents question school board's library weeding process

Several Peel District School Board students, parents and community members are concerned about a seemingly inconsistent approach to a new book weeding process intended to ensure school library books are inclusive, but that appears to have led some schools to remove thousands of books published... Continue reading at CBC

[ CBC | 2023-09-13 09:00:00 UTC ]
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The First App to “Help” Libraries and Schools with Book Bans Has Arrived–It’s Not What It Seems

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[ Book Riot | 2023-08-28 14:02:30 UTC ]
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Author Strikes Back Against Spreading Science Denial

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[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Study Up on Campus Novels: A Back-to-School-Inspired Reading List for Grown-Ups

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[ Book Riot | 2023-08-21 10:33:00 UTC ]
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An Iowa school district is using AI to ban books

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[ Engadget | 2023-08-14 20:25:41 UTC ]
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[ Book Riot | 2023-08-08 10:31:00 UTC ]
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12 back-to-school gadgets you didn’t know you needed

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[ PC World | 2023-08-04 15:00:00 UTC ]
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[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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[ Book Riot | 2023-08-03 10:33:00 UTC ]
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Panel Mania: 'Malcolm Kid and the Perfect Song' by Austin Paramore and Sarah Bollinger

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[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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10 back-to-school gadgets you didn’t know you needed

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[ PC World | 2023-07-28 10:45:00 UTC ]
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Actions of bystanders — including kids — saved 3-year-old from drowning in B.C. lake, police say

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[ CBC | 2023-07-26 23:27:15 UTC ]
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[ CBC | 2023-07-26 21:13:13 UTC ]
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When the Sensibility of Art Meets the Pragmatism of Science: A Conversation with Tlotlo Tsamaase, by Darlington Chibueze Anuonye

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[ World Literature Today | 2023-07-26 20:13:50 UTC ]
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Amazon’s Kindle Kids e-reader is $40 off right now

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[ Engadget | 2023-07-25 19:20:11 UTC ]
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