On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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With summer vacation in the books and the 2024–2025 school year beginning, teachers and librarians are raring to go with new lessons, updated spaces, and plenty of books to recommend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-26 04:00:00 UTC ]
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These excellent, thought-provoking sci-fi books have been banned and taught in classrooms in equal measure. Continue reading at Book Riot
[ Book Riot | 2024-08-22 10:30:00 UTC ]
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Some back-to-school purchases are no-brainers, like a new laptop or Chromebook. But other helpful products aren’t always as obvious. They can seem purely optional—stuff to buy when you have money to burn. But don’t discount tech gadgets and accessories, especially if you’re often... Continue reading at PC World
[ PC World | 2024-08-22 10:30:00 UTC ]
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Conducted by the Knight Foundation, the public opinion survey is the most in-depth yet on efforts to ban books in schools, researchers say. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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If your kids are going back to school, you can help make sure they read more this year by grabbing them this Kindle Kids ereader that’s now on sale for $95 on Amazon, down from its $120 MSRP. While this isn’t the best price we’ve seen for this device, it is the best price drop it’s had... Continue reading at PC World
[ PC World | 2024-08-21 18:00:53 UTC ]
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Some stories come and go, but there are some stories that are part of fundamental questions that the book world is asking and trying to answer. Here are the ten that I find to be the most important at the moment. Continue reading at Book Riot
[ Book Riot | 2024-08-21 10:00:00 UTC ]
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Our columnist takes a look at recent books by Sofia Samatar, Vajra Chandrasekera and Emet North. Continue reading at The New York Times
[ The New York Times | 2024-08-21 09:00:44 UTC ]
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Six shortlisted titles are named at the Edinburgh International Book Festival in the Royal Society's £25,000 Trivedi Science Book Prize. The post In Scotland: the Trivedi Science Prize Names a 2024 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-12 13:15:49 UTC ]
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Catch up on the latest news relevant to libraries, including upcoming adaptations, high profile book club picks, and more. Continue reading at Book Riot
[ Book Riot | 2024-08-09 15:45:00 UTC ]
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Good morning, Boston. Happy National Root Beer Float Day. Here are the five things you need to know in local business news to start your Tuesday, before you go get that Black Cow. The biggest business news of the day — unless you include the continuing Wall Street meltdown — is the finding by... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-08-06 10:16:18 UTC ]
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While children colored Bluey pages and adults geeked out over the latest Marvel and DC announcements, there were indications of a growing middle ground of titles for all ages at last month’s Comic-Con International in San Diego. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-01 04:00:00 UTC ]
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You loved them first at the library. There, they bewitched you with their preternatural gumption, and vulnerability. Their zany ideas and wicked wit. They were your first best friends. But then you lost touch. Life got in the way. And it didn’t help that you existed in fully separate dimension... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-29 17:10:39 UTC ]
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Among the books hitting shelves next week are a picture book about finding joy in difficult places, a middle grade fantasy set at a beloved library, a YA mystery following a family reuniting, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-25 04:00:00 UTC ]
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Cowritten by Pentagram partner Giorgia Lupi, ‘This is Me and Only Me’ helps kids process their experiences through data. In a new children’s book from Pentagram partner Giorgia Lupi and her coauthor, Madeleine Garner, data collection is presented as a beautiful way for kids (and adults) to... Continue reading at Fast Company
[ Fast Company | 2024-07-22 09:15:00 UTC ]
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Sable Yong’s debut book comes with some unusual marketing merchandise—a perfume to match. Sable Yong always wanted to make a perfume. She calls herself a “frag-head,” having previously written about fragrances for Allure and hosting the podcast Smell Ya Later with Tynan Sinks. Still, producing... Continue reading at Fast Company
[ Fast Company | 2024-07-22 09:00:00 UTC ]
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Insight into personality is dramatically more important than emotional intelligence. Richard Davis is an organizational psychologist and managing director at Russell Reynolds Associates. He has extensive experience advising CEOs, including those leading Fortune 100 companies. Clients include... Continue reading at Fast Company
[ Fast Company | 2024-07-20 08:00:00 UTC ]
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Dive into this double dose of new science fiction and fantasy releases out this week. Continue reading at Book Riot
[ Book Riot | 2024-07-12 16:15:00 UTC ]
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Amazon’s Prime Day Chromebook deals are ramping up in anticipation of the big event beginning on July 16. We’re busy poring through early Prime Day sales, looking for the best Chromebook deals on both budget and premium machines. Prime Day takes place on July 16 and July 17 this year,... Continue reading at PC World
[ PC World | 2024-07-12 10:10:00 UTC ]
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The 'Frankfurt Kids' program on October 16 will feature issues in children's book publishing, social responsibility and accessibility. The post ‘Frankfurt Kids’: A Children’s Book Conference at the Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-10 21:50:05 UTC ]
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Books by Sarah J. Maas and Rebecca Yarros, among the bestselling books of 2024 so far, sparked a huge increase in the adult fantasy category and helped keep print sales roughly flat with the first half of 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
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