On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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A bid for children's success boosts 'comic+' and other books for kids among parents, something seen in the China's September bestseller lists. The post China Bestsellers in September: Kids’ Books Ahead of Shanghai Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-06 21:46:39 UTC ]
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The report, 'Banned in the USA: Beyond the Shelves,' confirms that 4,231 unique titles were targeted during the 2023-2024 school year, impacting 2,662 authors, 195 illustrators, and 31 translators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 04:00:00 UTC ]
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While it is fair to say that Warhammer 40k has so far been underrepresented in science fiction circles, it seems the tide is finally starting to turn. Continue reading at The Conversation
[ The Conversation | 2024-10-28 17:36:58 UTC ]
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You have a role in saving public libraries and schools by voting. Here's where, how, and why you need to learn about your down-ballot candidates and initiatives. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-10-25 12:30:00 UTC ]
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After losing ground to its rivals, Amazon is finally fighting back. Panos Panay argues the timing is just right. Continue reading at Wired
[ Wired | 2024-10-24 18:11:14 UTC ]
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Scholastic CEO Peter Warwick talks about his IP strategy, prioritizing kids' well-being, and this season's forthcoming titles. The post Kids First: Peter Warwick on Scholastic’s Strategy for the Modern Era appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-16 13:46:32 UTC ]
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Neuroscientist and biology professor Siddharth Ramakrishnan analyzes the brain to offer a scientific explanation of intuition in ‘Neuroscience of Tarot: From Imagery to Intuition to Prediction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Over the course of her career, Judy-Lynn del Rey earned a reputation as a superstar editor among her authors. Think of your favorite fantasy or science-fiction novel. You’ll know the author and title, of course. But can you think of its editor or publisher? Continue reading at Fast Company
[ Fast Company | 2024-10-10 19:30:00 UTC ]
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"What blooded me as a really feral reader in college was the discovery of short story collections." Continue reading at Book Riot
[ Book Riot | 2024-10-09 14:30:00 UTC ]
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Amazon’s second Prime Day of the year is here and a few of the deals extend to Kindle ereaders. Unfortunately, the standard Kindle is currently out of stock, as are a few other models. That could be a hint that a new Kindle device is on the horizon, but we don't know anything for certain yet on... Continue reading at Engadget
[ Engadget | 2024-10-09 00:25:26 UTC ]
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Actor Adam Pearson feels disfigurement onscreen is often presented as a problem. He sees it very differently. He talks about karaoke in Croydon, rivalry with his twin, Oscar ambitions – and why his mum refuses to believe he’s famousAdam Pearson has a longstanding argument with his mother,... Continue reading at The Guardian
[ The Guardian | 2024-10-06 10:00:02 UTC ]
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New York City Schools Chancellor David Banks will step down on Oct. 16, months earlier than he had previously planned to, City Hall disclosed late Wednesday.The unexpected move may deepen questions about the reasons for Banks’ departure, which comes after his phones were seized by federal agents... Continue reading at Crains New York
[ Crains New York | 2024-10-03 13:14:57 UTC ]
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Physical books are heavy and given everything else a youngster has to carry around in their backpack, who needs to deal with those as well? An ereader can help to lighten the load and there's a good deal on a kid-friendly option at the minute. Just ahead of the October edition of Prime Day,... Continue reading at Engadget
[ Engadget | 2024-10-02 19:31:31 UTC ]
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A love of reading is easier to stoke when you have easy access to books, and there’s no easier way to do that than by getting your child this Kindle Paperwhite Kids that’s on sale for $115 on Amazon. That’s a solid 32% discount off its MSRP of $170. The Kindle Paperwhite Kids is pretty... Continue reading at PC World
[ PC World | 2024-10-01 13:44:32 UTC ]
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PW Talks with Lawrence Schimel, host of Frankfurt’s second annual children’s publishing conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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In the 2023-2024 school year, state legislation was “particularly critical in accelerating book bans,” the report states, “making it easier to remove books from schools without due process, or in some cases, without any formal process whatsoever.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-23 04:00:00 UTC ]
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It's a double dose of this week's best new science fiction and fantasy releases, including a story of political dissent, a spell gone awry, and more. Continue reading at Book Riot
[ Book Riot | 2024-09-20 12:30:00 UTC ]
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We are fully getting into spooky season over here. What spooky SFF are you reading this month? Continue reading at Book Riot
[ Book Riot | 2024-09-06 15:15:00 UTC ]
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I’d rather not acknowledge that fall is approaching, mostly because I’ve made an embarrassingly small dent in my summer reading pile over the past three months. But the signs of autumn are unmistakable. Kids are going back to school, political ads are ramping up on swing state TV screens, and... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-03 08:56:54 UTC ]
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Hundreds of titles from Judy Blume to Mark Twain purged from school libraries following rightwing challengesSix major book publishers have teamed up to sue the US state of Florida over an “unconstitutional” law that has seen hundreds of titles purged from school libraries following rightwing... Continue reading at The Guardian
[ The Guardian | 2024-08-30 17:40:29 UTC ]
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