On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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These new titles detail the contributions of women throughout history who have made often overlooked contributions to the fields of art, botany, fashion, and psychology—as well as, in more than a few cases, to the French Revolution. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-11 04:00:00 UTC ]
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He conceived an early version of cyberspace and predicted the “technological singularity,” a tipping point at which machines would become smarter than humans. Continue reading at The New York Times
[ The New York Times | 2024-03-28 22:04:59 UTC ]
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Many trade visitors packing for the Bologna Children's Book Fair will be at conference sessions in the 'International Kids Licensing Days' series. The post Children’s Book Rights: Bologna’s Fourth ‘Kids Licensing Days’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-22 21:31:02 UTC ]
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Nobel laureate Jon Fosse's sense for 'what it’s like for a child to familiarize themselves with world,' says Giona Winje, infuses the books coming to Bologna. The post Children’s Book Rights: Jon Fosse’s Kids’ Books Go to Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-22 20:31:00 UTC ]
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Three books out this week explore the science behind aging, paranormal phenomena, and our solar system. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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For a few days in October 2023, the capital of the science fiction world was Chengdu, China Continue reading at ABC News
[ ABC News | 2024-02-29 02:54:58 UTC ]
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While much science fiction is based on theoretical physics, occasionally literature returns the favor and inspires scientific ideas. A perfect symbiosis between the two came about in the early 1980s, when astronomer-turned-novelist Carl Sagan was researching his fictional work Contact and turned... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-09 09:54:04 UTC ]
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Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading at AdWeek
[ AdWeek | 2024-02-01 20:46:18 UTC ]
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Concerns raised about interference or censorship after documents showed writers were barred despite receiving enough nominationsA prestigious literary award for science fiction, which was hosted in China for the first time, has come under fire for excluding several authors from the 2023 awards,... Continue reading at The Guardian
[ The Guardian | 2024-01-24 15:53:48 UTC ]
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Check out these 8 gothic science fiction novels! They're sure to both terrorize and entertain you in equal measure! Continue reading at Book Riot
[ Book Riot | 2024-01-24 11:34:00 UTC ]
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2023 was an incredible year for books celebrating all things science. Here are 10 of the best science fiction books of 2023. Continue reading at Book Riot
[ Book Riot | 2024-01-15 11:30:00 UTC ]
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The Dandelion's Tale by Margaret Anne Suggs is being published by Graffeg Books and helps children understand more about immigration. The post In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-12 18:03:28 UTC ]
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Public libraries need to prepare for what's happening at school libraries to happen to them. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-01-12 11:40:00 UTC ]
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The best new sci-fi and fantasy books out January 2024 feature mythological retellings, space adventures, cyberpunk ghost stories, and more! Continue reading at Book Riot
[ Book Riot | 2024-01-02 11:30:00 UTC ]
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95% of parents believe every school should have a library, but 60% also believe those libraries should have restrictions. Continue reading at Book Riot
[ Book Riot | 2023-12-20 13:21:21 UTC ]
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