On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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In which Jeff Kinney oversees dumpster divers, sledgehammer trivia, and a very surprising dance-off! Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-06 13:00:42 UTC ]
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Suzanna Panter, library program manager at Tacoma Public Schools, has developed a series of videos that highlight her school library and how it benefits students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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As reductions in education funding still loom nationwide, school librarians seek out ways to showcase and defend the benefits of the work they do. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Literacy efforts flourish in the partnership between independent bookstores and schools serving low-income students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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A group of school pupils are to petition the prime minister to save school libraries arguing that "knowledge is not a privilege". Continue reading at The Bookseller
[ The Bookseller | 2018-03-16 00:00:00 UTC ]
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Rakonto is teaching kids critical thinking skills by making them the authors of their own children’s books. A new children’s book has an unexpected author: a seventh-grader from rural India who, until earlier this year, hadn’t considered himself a storyteller. The book, now part of a project on... Continue reading at Fast Company
[ Fast Company | 2017-12-04 00:00:00 UTC ]
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A new commercial development operation and consultancy for small independent children’s publishers called Kid Gloves, has been established by Roy Johnson, commercial director at New Frontier and former key accounts manager for Frances Lincoln Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2017-07-24 00:00:00 UTC ]
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In 1942, Gertrude Chandler Warner, a Connecticut grade school teacher, unveiled The Boxcar Children, her first book—she wrote 18 more—in what would become a cherished series of more than 150 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-04 00:00:00 UTC ]
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YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek
[ AdWeek | 2017-06-01 00:00:00 UTC ]
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For ten years, families and kids have flocked to the Bronx for Kids Comic Con to meet creators, take part in workshops, and learn how comics are created. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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In the first in a series of library roundups, two school librarians interview each other about what titles their collections could use the most. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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A snapshot of today’s educational ebook market, and where influencers think it is heading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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A merger between Springer Science & Business and Holtzbrinck will form a new global science and education publisher with annual sales of 1.5 billion euros The post Springer Science & Business to Merge with Macmillan Science & Education appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
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Holtzbrinck Publishing Group and BC Partners have reached an agreement to merge Springer Science+Business Media (owned by funds advised by BCP) with the majority of Holtzbrinck-owned Macmillan Science and Education, namely Nature Publishing Group, Palgrave Macmillan and the global businesses of... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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The joint venture will create a publishing group of 1.5 billion euros in sales, and 13,000 employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Children’s book illustrators such as Sarah McIntyre, Viviane Schwarz and Gary Northfield... Continue reading at The Bookseller
[ The Bookseller | 2014-06-20 00:00:00 UTC ]
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Jeff Kinney, author of the Diary of a Wimpy Kid series, has filed a trademark lawsuit against... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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The Professional Booksellers School has educated nearly 1,000 booksellers since it was launched in 2021, and has recently rolled out new self-study courses as well as “Bookstore Year One,” a year-long program designed to provide mentorship for new bookstore owners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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The report, 'Banned in the USA: Narrating the Crisis,' reports 4,349 book bans recorded from July to December 2023, with more book bans recorded during the first half of the current school year than in all of the last school year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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