Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Letting Kids Be Kids: A ‘Wrecking Ball’ Event for the Ages (shelftalker)

In which Jeff Kinney oversees dumpster divers, sledgehammer trivia, and a very surprising dance-off! Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-06 13:00:42 UTC ]
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School & Library Spotlight Fall 2019: School Library Advocacy Close-up

Suzanna Panter, library program manager at Tacoma Public Schools, has developed a series of videos that highlight her school library and how it benefits students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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School & Library Spotlight Fall 2019: School Librarians Build Up the Advocacy Pressure

As reductions in education funding still loom nationwide, school librarians seek out ways to showcase and defend the benefits of the work they do. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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School & Library Spotlight Fall 2019: Indies Support Title 1 Schools

Literacy efforts flourish in the partnership between independent bookstores and schools serving low-income students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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School pupils bring the fight for school libraries to Theresa May

A group of school pupils are to petition the prime minister to save school libraries arguing that "knowledge is not a privilege". Continue reading at The Bookseller

[ The Bookseller | 2018-03-16 00:00:00 UTC ]
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These Kids’ Books Are Written By Kids From Around The World

Rakonto is teaching kids critical thinking skills by making them the authors of their own children’s books. A new children’s book has an unexpected author: a seventh-grader from rural India who, until earlier this year, hadn’t considered himself a storyteller. The book, now part of a project on... Continue reading at Fast Company

[ Fast Company | 2017-12-04 00:00:00 UTC ]
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Kid Gloves seeks to fit the bill for kids’ indies

A new commercial development operation and consultancy for small independent children’s publishers called Kid Gloves, has been established by Roy Johnson, commercial director at New Frontier and former key accounts manager for Frances Lincoln Children’s Books. Continue reading at The Bookseller

[ The Bookseller | 2017-07-24 00:00:00 UTC ]
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Kids Being Kids Get a New Look

In 1942, Gertrude Chandler Warner, a Connecticut grade school teacher, unveiled The Boxcar Children, her first book—she wrote 18 more—in what would become a cherished series of more than 150 titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-04 00:00:00 UTC ]
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YouTube Kids Launches #ReadAlong Campaign to Encourage Kids to Read

YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek

[ AdWeek | 2017-06-01 00:00:00 UTC ]
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Kids Comic Con: Celebrating 10 Years of Kids and Comics in the Bronx

For ten years, families and kids have flocked to the Bronx for Kids Comic Con to meet creators, take part in workshops, and learn how comics are created. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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School & Library Spotlight: Two School Librarians Write a Publishing Wishlist

In the first in a series of library roundups, two school librarians interview each other about what titles their collections could use the most. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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School and Library Spotlight: How Schools Buy and Use E-Books

A snapshot of today’s educational ebook market, and where influencers think it is heading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Springer Science & Business to Merge with Macmillan Science & Education

A merger between Springer Science & Business and Holtzbrinck will form a new global science and education publisher with annual sales of 1.5 billion euros The post Springer Science & Business to Merge with Macmillan Science & Education appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
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Macmillan Science and Education to merge with Springer Science+Business Media

Holtzbrinck Publishing Group and BC Partners have reached an agreement to merge Springer Science+Business Media (owned by funds advised by BCP) with the majority of Holtzbrinck-owned Macmillan Science and Education, namely Nature Publishing Group, Palgrave Macmillan and the global businesses of... Continue reading at The Bookseller

[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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Macmillan Science and Education, Springer Science+Business to Merge

The joint venture will create a publishing group of 1.5 billion euros in sales, and 13,000 employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Kids' illustrators contribute to Moose Kid comic

Children’s book illustrators such as Sarah McIntyre, Viviane Schwarz and Gary Northfield... Continue reading at The Bookseller

[ The Bookseller | 2014-06-20 00:00:00 UTC ]
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Wimpy Kid author files lawsuit against Zombie Kid publisher

Jeff Kinney, author of the Diary of a Wimpy Kid series, has filed a trademark lawsuit against... Continue reading at The Bookseller

[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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Kids Christmas Books Where Jesus Stars

While many Christmas titles for tots are more jingle than Jesus, some publishers are explicit about salvation and the Son of God. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-18 05:00:00 UTC ]
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700+ Books Removed From Florida Schools: Book Censorship News, November 15, 2024

Books removed from Florida libraries include books by and about marginalized people as well as classic authors like George Orwell. Continue reading at Book Riot

[ Book Riot | 2024-11-15 12:15:00 UTC ]
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