Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Bologna Webinar: Reaching Kids and Teens in the Metaverse

Publishers and other marketers are dipping their toes into 3D virtual environments to reach younger readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-01 05:00:00 UTC ]
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12 Fascinating Near-Future Science Fiction Books

Take a look into our present and future with these near-future science fiction books that are eerily prescient, including Firebreak by Nicole Kornher-Stace6. Continue reading at Book Riot

[ Book Riot | 2022-02-17 11:35:00 UTC ]
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Here are the first selected titles for the National Book Foundation’s Science + Literature Program.

Today, the National Book Foundation announced its inaugural selected titles for its new Science + Literature program. Supported by a three-year $525,000 grant from the Alfred P. Sloan Foundation, the program recognizes three books each year and aims to foster an engaged understanding of science... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-09 16:51:29 UTC ]
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The Guardian view on social media’s metaverse: it may remain science fiction | Editorial

The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian

[ The Guardian | 2022-02-07 19:11:48 UTC ]
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Sales of Maus Soar After a Tennessee School Board Banned the Book

Art Spiegelman’s graphic novel about the Holocaust now has several top slots on Amazon’s bestseller list. Continue reading at Slate

[ Slate | 2022-01-30 22:54:35 UTC ]
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Art Spiegelman calls Tennessee schools' ban on 'Maus' 'myopic' and 'absurd'

Pulitzer Prize winner Art Spiegelman has denounced the 'absurd' removal of his graphic novel 'Maus,' about the Holocaust, from school libraries. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-01-28 20:33:57 UTC ]
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Tennessee school district bans Holocaust novel 'Maus'

Conservative districts across the U.S. are increasingly limiting the types of books that children are exposed to, including those that address structural racism and LGBTQ issues. Art Spiegelman, who won the Pulitzer Prize for “Maus” in 1992, is “baffled” by the ban. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-01-28 15:54:18 UTC ]
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Academic Publishing Edition: Wiley’s Jay Flynn on ‘Science Literacy’

As the pandemic raises 'science literacy' worldwide, Jay Flynn says Wiley is rushing to enable research stakeholders in a changing business. The post Academic Publishing Edition: Wiley’s Jay Flynn on ‘Science Literacy’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-28 12:25:29 UTC ]
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Tennessee School Board Bans Graphic Novel Maus Right Before Holocaust Remembrance Day

The "Orwellian" decision to ban a graphic novel that depicts the horrors of the Holocaust was made days before Holocaust Remembrance Day. Continue reading at Book Riot

[ Book Riot | 2022-01-27 17:45:36 UTC ]
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Sites of Radical Possibility: The Best of 1970s and 80s Women-Authored Science Fiction and Fantasy

A late baby-boomer, I spent my tweens and adolescence in the 1970s under the Tolkien-woven spell of heroic fantasy, immersed in the imagined worlds of Ursula K. Le Guin’s Earthsea trilogy (1968-72), Patricia A. McKillip’s Riddlemaster trilogy (1976-79), and Evangeline Walton’s Welsh-myth-remix... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-26 09:55:39 UTC ]
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Can Science Fiction Wake Us Up to Our Climate Reality?

Kim Stanley Robinson’s novels envision the dire problems of the future—but also their solutions. Continue reading at New Yorker

[ New Yorker | 2022-01-24 11:00:00 UTC ]
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Science fiction — please, let’s not call it ‘sci-fi’ — is more than just a reaction to the present

New books and publications delve into the rich and evolving worlds of speculative fiction. Continue reading at The Washington Post

[ The Washington Post | 2022-01-19 16:00:20 UTC ]
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Research Says Kids' Books Reinforce Gender Stereotypes. Here's What To Do About It.

Children's literature has come a long way, but many books still link girls with emotions and boys with tools. Continue reading at HuffPost

[ HuffPost | 2022-01-14 23:54:17 UTC ]
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Jessica Chastain has optioned Jessamine Chan’s The School for Good Mothers for TV.

Deadline has reported that Jessica Chastain, through her cutely named production company Freckle Films, has beaten out several others to the TV rights to Jessamine Chan’s The School for Good Mothers. The School for Good Mothers, published this week by Simon & Schuster, is Chan’s debut novel;... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-05 16:49:39 UTC ]
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BA unveils Little Wing and Jummy at the River School as first 2022 books of the month

The Booksellers Association (BA) has announced Little Wing by Freya North (Welbeck) as its first Fiction Book of the Month for 2022 and Jummy at the River School by Sabine Adeyinka (Chicken House) as its children's choice for January. Continue reading at The Bookseller

[ The Bookseller | 2022-01-04 08:48:17 UTC ]
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The best books to read by the fire: Let’s talk about our favorites in science fiction and fantasy

Feeling nostalgic? Try ‘The Chronicles of Prydain.’ For something more modern, there’s ‘The Midnight Bargain. And so many more. Continue reading at The Washington Post

[ The Washington Post | 2022-01-03 23:00:00 UTC ]
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Margate Bookshop raises £3k in books for schools drive

The Margate Bookshop has collected almost £3,000 to buy books for local schoolchildren with plans to run the fundraiser as an ongoing scheme alongside other independent bookstores, potentially as part of a charity. Continue reading at The Bookseller

[ The Bookseller | 2021-12-23 07:48:13 UTC ]
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