Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Authors Guild Fights School Book Bans

The Authors Guild has launched a National Letter Writing campaign, asking its 11,000 members and supporters to send emails and letters to school boards, lawmakers, and newspapers arguing that banning books harms students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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What It’s Like to Have Your Book Banned by the School Board

An author whose YA novel is getting banned across the country responds to the outrage. Continue reading at Slate

[ Slate | 2021-12-13 20:06:19 UTC ]
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Scholastic lands Pichon's new Tom Gates book to get kids drawing

Scholastic has landed a new Tom Gates book by Liz Pichon which aims to get everyone drawing in the UK as part of a national campaign. Continue reading at The Bookseller

[ The Bookseller | 2021-12-13 08:19:08 UTC ]
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Storybook reindeer helps kids with brain injuries

A new children's book is helping families raise awareness about the effects of brain injuries. Continue reading at BBC News

[ BBC News | 2021-12-12 09:15:24 UTC ]
More news stories like this | News stories tagged with: #children's book

Akala, Wheatle and McNicoll among books for New Writing North schools project

Books by Akala, Alex Wheatle and Elle McNicoll are among 20 titles featuring in New Writing North's new project, focused on celebrating diverse literature in schools. Continue reading at The Bookseller

[ The Bookseller | 2021-12-11 02:47:53 UTC ]
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The Best Science Fiction and Fantasy Books of 2021

From epic voyages to haunting folk tales, here are the highlights of an otherworldly year. Continue reading at The New York Times

[ The New York Times | 2021-12-08 10:00:15 UTC ]
More news stories like this | News stories tagged with: #fantasy books #science fiction

Coalition Condemns Political Attacks Against Books in Schools

The National Coalition Against Censorship has issued a statement signed by more than 600 signatories condemning the political efforts to remove books from schools as acts of censorship that threaten the education of children while putting the safety of librarians, teachers, school administrators... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-08 05:00:00 UTC ]
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7 New Science Fiction and Fantasy Books to Read

Seven books comb through history, travel to distant planets and imagine our A.I. future. Continue reading at The New York Times

[ The New York Times | 2021-12-03 20:26:32 UTC ]
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Substack starts 'concerted push' for UK writers with Storr appointment

Substack is starting a "concerted push" to bring more UK based writers to the platform, and has appointed Farrah Storr as a new head of partnerships for the region. Continue reading at The Bookseller

[ The Bookseller | 2021-11-30 08:13:23 UTC ]
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Best science fiction, fantasy and horror of 2021

A look at the big hits and obscure winners that transported readers to other worlds. Continue reading at The Washington Post

[ The Washington Post | 2021-11-18 15:00:42 UTC ]
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For Black kids, typical childhood behavior is often seen as a crime

Many are taught to expect that they’ll end up in the justice system, Kristin Henning writes. Continue reading at The Washington Post

[ The Washington Post | 2021-11-12 13:00:00 UTC ]
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Cool, elected school district officials are calling for literal book burning now.

Those who have been paying attention to local education news and the critical race theory debate know that many school districts are battling over what materials can be kept in libraries and taught in classrooms. The battle is making its way to the courts: just this week a PEN America report... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-11 17:33:10 UTC ]
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Pushkin Industries Pushes Audiobook Conventions

The audio producer, founded in 2018 by author Malcolm Gladwell and former Slate Group chairman and editor-in-chief Jacob Weisberg, has built a slate of more than 25 podcasts since its launch, and is ramping up audiobook production. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Denmark’s New Saga Kids Imprint: Focused on Translation

The emphasis in the new children's imprint at Saga Egmont is on translation of audio works into as-yet unexploited languages and territories. The post Denmark’s New Saga Kids Imprint: Focused on Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-04 17:23:03 UTC ]
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NLT and PRH form alliance to address lack of primary school library investment

The National Literacy Trust (NLT) is partnering with Penguin Random House (PRH) to form a national alliance addressing "the chronic lack" of investment in primary school libraries in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 10:42:55 UTC ]
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5 Audiobooks to Catch Up on the 2021 Pulitzer Winners and Finalists

A Pulitzer Prize all but guarantees a book a wider audience. Not so long ago it could also mean a new edition as an audiobook. A look at the winners and finalists of the 2021 Pulitzers, however, shows how thoroughly readers, publishers, and authors have embraced this alternate form of reading.... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-22 08:50:43 UTC ]
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‘Dune’ has long divided the science fiction world. The new film won’t change that.

Frank Herbert’s magnum opus: masterful or clumsy? Denis Villeneuve’s movie continues the debate. Continue reading at The Washington Post

[ The Washington Post | 2021-10-21 13:13:42 UTC ]
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10 of the Best Science-Fiction Short Stories Everyone Should Read

What are the best places to begin exploring the wonderful world of science fiction? Some of the classic novels of the genre, from Frank Herbert’s Dune to Asimov’s Foundation series (which eventually stretched to seven volumes), might appear daunting because of their sheer size and scope. Below,... Continue reading at Interesting Literature

[ Interesting Literature | 2021-10-20 14:00:25 UTC ]
More news stories like this | News stories tagged with: #wonderful world #science fiction #classic novels #frank herbert #short stories