On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
News tagged with:
#fan base
Blume’s novels educated — and entertained — generations of readers. In today’s culture, it’s more complicated. Continue reading at The Washington Post
[ The Washington Post | 2021-04-19 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#read today
Hodder & Stoughton has acquired Firmament by YouTube scientist and science communicator Simon Clark. Continue reading at The Bookseller
[ The Bookseller | 2021-04-18 09:41:33 UTC ]
More news stories like this | News stories tagged with:
#hodder stoughton
#hodder
Middle grade books in SPAAAAACE! Check out some middle grade science fiction comics set in space, including On a Sunbeam by Tillie Walden. Continue reading at Book Riot
[ Book Riot | 2021-04-13 10:36:00 UTC ]
More news stories like this | News stories tagged with:
#tillie walden
#science fiction
“The Memory Theater,” “On Fragile Waves” and “Victories Greater Than Death” take readers tumbling through realms and ever stranger stories. Continue reading at The New York Times
[ The New York Times | 2021-04-13 09:00:08 UTC ]
More news stories like this | News stories tagged with:
#fragile waves
#science fiction
Writings by Brenda Peynado, Elizabeth Hand, Izumi Suzuki, Bruce Sterling and more. Continue reading at The Washington Post
[ The Washington Post | 2021-04-06 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#brenda peynado
#elizabeth hand
#izumi suzuki
#science fiction
Her best-selling children’s books included “Henry Huggins” and “Ramona the Pest.” Continue reading at The Washington Post
[ The Washington Post | 2021-03-26 09:19:11 UTC ]
More news stories like this | News stories tagged with:
#beverly cleary
#beloved author
#best-selling children
Jaeger’s 1920s novels, ‘The Question Mark’ and ‘The Man With Six Senses,’ are H.G. Wellsian works of love and science. Continue reading at The Washington Post
[ The Washington Post | 2021-03-24 16:24:26 UTC ]
More news stories like this | News stories tagged with:
#question mark
#science fiction
Here’s hoping more books like “The Calcutta Chromosome” and “Machinehood” will reach a wider audience. Continue reading at The Washington Post
[ The Washington Post | 2021-03-22 15:33:17 UTC ]
More news stories like this | News stories tagged with:
#fantasy novels
#wider audience
It's easy to be nostalgic about Scholastic Book Fairs, but for poor kids and underfunded communities, school book fairs look very different. Continue reading at Book Riot
[ Book Riot | 2021-03-12 11:31:00 UTC ]
More news stories like this | News stories tagged with:
#scholastic
How a picture book about a little bear who discovers he is deaf tells a personal story for its creators. Continue reading at BBC News
[ BBC News | 2021-03-02 00:02:48 UTC ]
More news stories like this | News stories tagged with:
#personal story
#picture book
Another of King’s special powers? Slipping into the persona of a teenager with total authenticity. Continue reading at The Washington Post
[ The Washington Post | 2021-02-28 07:14:30 UTC ]
More news stories like this | News stories tagged with:
#special powers
A collection of the best biography books for kids to help them learn about history’s most fascinating people and dream a bit bigger, including Turning Pages: My Life Story by Sonya Sotomayor, illustrated by Lulu Delacre. Continue reading at Book Riot
[ Book Riot | 2021-02-26 11:34:00 UTC ]
More news stories like this | News stories tagged with:
#dream big
#bit bigger
#life story
#lulu
Emily Layden’s debut follows a parade of characters at a school that’s reckoning with its past mistakes. Continue reading at The Washington Post
[ The Washington Post | 2021-02-25 06:43:17 UTC ]
More news stories like this | News stories tagged with:
#sexual assault
#emily layden
#past mistakes
Many of our favorite books are better as films. Other times, it’s better to stick with the book. Continue reading at The Washington Post
[ The Washington Post | 2021-02-23 17:17:00 UTC ]
More news stories like this | News stories tagged with:
#fantasy novels
#science fiction
‘Gentle, honest’ book, written by Anna Friend in response to her seven-year-old son’s worries, wins five-figure deal with ScholasticA self-published children’s picture book that was written to help the author’s son deal with being kept home from school during lockdown has been snapped up by a... Continue reading at The Guardian
[ The Guardian | 2021-02-20 07:00:25 UTC ]
More news stories like this | News stories tagged with:
#five-figure sum
#major publisher
#picture book
Alison Shaw, c.e.o. of Bristol University Press (BUP), has become the first university press c.e.o. to be elected as a Fellow of the Academy of Social Sciences (AcSS). Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 07:01:09 UTC ]
More news stories like this | News stories tagged with:
#social sciences
#university press
He trained his investigative powers on the automotive and energy industries, far-right hate groups and the U.S. prison system. Continue reading at The Washington Post
[ The Washington Post | 2021-02-16 13:39:48 UTC ]
More news stories like this | News stories tagged with:
#hate groups
#prison system
In short stories like “The Immortals” and novels like “The Listeners,” Mr. Gunn helped prepare readers for the future. Continue reading at The New York Times
[ The New York Times | 2021-02-11 17:10:44 UTC ]
More news stories like this | News stories tagged with:
#short stories
#science fiction
Hustler magazine publisher Larry Flynt Jr., the self-described "smut peddler who cares" who used his pornography empire and flair for the outrageous to push the limits of free speech, has died at the age of 78. Continue reading at CBC
[ CBC | 2021-02-11 02:25:53 UTC ]
More news stories like this | News stories tagged with:
#free speech
#magazine publisher
Top editors at Hachette have told employees that they’ve learned the lessons of the Capitol siege of Jan. 6: no hate speech, no incitement to violence, no false narratives. Continue reading at The New York Times
[ The New York Times | 2021-02-07 22:15:06 UTC ]
More news stories like this | News stories tagged with:
#top editors
#told employees
#ve learned
#hate speech
#hachette