Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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How notoriously private poet Mary Oliver once saved a depressed high school student’s life.

On this day in 1935, the highly acclaimed poet Mary Oliver was born in Maple Heights, Ohio. Oliver, who won a Pulitzer Prize in 1984 and later the National Book Award for Poetry in 1992, was by all accounts a private person who sought solace in the natural world. Throughout the course of her... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-10 15:24:16 UTC ]
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20 Kids’ Reading Chairs to Snuggle Into With a Good Book

All bets are off as #1 New York Times bestselling author Iris Johansen introduces gambler Logan Tanner. He lives the exhilarating life of a professional gambler, but all the glitz and glamor hide a dark and violent past as an extractor—a world that comes rushing back to him when the beautiful... Continue reading at Book Riot

[ Book Riot | 2021-09-10 10:37:00 UTC ]
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Primary schools to receive Knights Of Black British anthology

Every primary school in England is to receive a free copy of Happy Here (Knights Of), a new anthology by 20 Black British writers and illustrators, as part of an initiative to improve teaching practices and improve representation in children's literature and publishing.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-08 17:52:35 UTC ]
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Why O. Henry is so much more than those short stories you had to read in school

A new collection, ‘O. Henry: 100 Stories,’ demonstrates the allure of this masterful story writer Continue reading at The Washington Post

[ The Washington Post | 2021-09-08 13:00:00 UTC ]
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Quiz: Which Kids’ SFF graphic Novel Should You Read Next?

Choose from early readers, middle grade, or young adult age categories to find your next kids' science fiction and fantasy graphic novel. Continue reading at Book Riot

[ Book Riot | 2021-09-07 11:45:00 UTC ]
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​SLA data demonstrates a mixed approach to school libraries through the pandemic

The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 09:36:20 UTC ]
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How 'Parent Trap''s Hayley Mills survived kid stardom, bulimia and losing her Disney money

Hayley Mills, star of 'Pollyanna' and 'The Parent Trap,' is now 75 and has written a memoir about her life as a child actor under Walt Disney's watchful eye. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-09-02 13:00:20 UTC ]
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Must-have gear to make traveling with kids easier

Traveling with young children is like trying to turn a cruise ship: It’s cumbersome, takes a significant amount of planning and requires a team effort. Because I apparently lack any amount of common sense, I recently took a 3,000-mile RV trip with my partner and two toddlers. Traveling with... Continue reading at Engadget

[ Engadget | 2021-09-01 12:30:02 UTC ]
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At a Chicago high school, helping refugee students navigate American life

They deal with homework, teenage romance — and often, larger burdens, Elly Fishman writes. Continue reading at The Washington Post

[ The Washington Post | 2021-08-27 12:00:00 UTC ]
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A Human Cloning Error and Existential Questions Fuel This Science Fiction Romp

In Matthew FitzSimmons’s speculative murder mystery “Constance,” the title character’s consciousness is mistakenly downloaded into a clone. Continue reading at The New York Times

[ The New York Times | 2021-08-24 19:55:19 UTC ]
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Yorkshire comic festival launches donation drive for libraries and schools

A comic art festival based in Yorkshire is encouraging the public to donate new and used comic books to its organisation, which will then distribute copies to schools and libraries. Continue reading at The Bookseller

[ The Bookseller | 2021-08-21 00:12:55 UTC ]
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Let’s talk about science fiction and fantasy books that would make for great TV

N.K. Jemisin’s Inheritance trilogy got us thinking about other titles perfect for the small screen. Continue reading at The Washington Post

[ The Washington Post | 2021-08-15 13:00:00 UTC ]
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Back-To-School Boost on DonorsChoose Today

Fund some classroom libraries today on DonorsChoose with the help of a boost from the Gates Foundation. Continue reading at Book Riot

[ Book Riot | 2021-08-12 10:39:00 UTC ]
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10 Life Lessons from Science Fiction and Fantasy

Hugo Gernsback once said SFF writers impart knowledge without out making us aware we're being taught. So what do they actually teach us? Continue reading at Book Riot

[ Book Riot | 2021-08-12 10:37:00 UTC ]
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Physical books are alive with memories. Has the pandemic pushed them into the ether for good?

Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post

[ The Washington Post | 2021-08-10 15:56:12 UTC ]
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‘Mrs. March’ Is a Housewife on the Brink. What’s Pushing Her Over the Edge?

Virginia Feito’s debut novel features a woman persuaded that her husband, a celebrated writer, has skewered her in his latest book. Is she right? Continue reading at The New York Times

[ The New York Times | 2021-08-10 09:00:06 UTC ]
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David Archuleta’s Kids’ Book Reflects His Life

The Christian singer and songwriter’s 'My Little Prayer,’ is about longing to belong -- at any age -- and God’s unexpected answers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-10 04:00:00 UTC ]
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Climate science may change minds. Climate sadness can change hearts.

In a series of letters, Daniel Sherrell shares his anger and guilt over the state of the planet. Continue reading at The Washington Post

[ The Washington Post | 2021-08-06 12:00:00 UTC ]
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Legends Remade: New Science Fiction and Fantasy

“The World Gives Way,” “The Chosen and the Beautiful” and “Sword Stone Table” borrow from familiar stories but offer surprising readings. Continue reading at The New York Times

[ The New York Times | 2021-07-30 16:00:03 UTC ]
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The story of an African children's book that explains the science of skin colour

For parents, skin colour is often a difficult subject and dealing with it through storytelling can be a useful aid. Continue reading at The Conversation

[ The Conversation | 2021-07-28 15:40:42 UTC ]
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