Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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9 Funny Chapter Book Series That Will Keep Kids Giggling

These funny chapter book series will have kids laughing out loud as they flip the pages. Make sure to have the sequels ready! Continue reading at Book Riot

[ Book Riot | 2021-07-19 10:40:00 UTC ]
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For the Kids: Spotlight on Vince Cleghorne

With books like I Want to Be a Dino-Kid, Mich & Moose, Bug Soup, Smiles, and Hoo’s There?, an author and illustrator looks to inspire children to fall in love with reading. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-19 04:00:00 UTC ]
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New Kiswahili science fiction award charts a path for African languages

There is something beautiful about African languages carrying science, fictionalised of course, into imagined futures. Continue reading at The Conversation

[ The Conversation | 2021-07-07 15:04:17 UTC ]
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Almost three-quarters of schools cut library provision through pandemic

A new survey from charity Read for Good, which has donated bundles of books to 50 schools nationwide, has found school library funding has been hit by the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 13:06:00 UTC ]
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Cowell and Duchess of Cornwall launch flagship school libraries project

Waterstones Children's Laureate Cresside Cowell and the Duchess of Cornwall have visited a school in Wandsworth, south London, to open a "life-changing" library. Continue reading at The Bookseller

[ The Bookseller | 2021-06-21 16:23:10 UTC ]
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Interested in the 2021 ALA Virtual Conference? Check Out These Discounts

ALA members whose jobs have been impacted by the pandemic can once again register for free, and a special code offers a break on Library Marketplace registrations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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WIRED's Ultimate Summer Reading List 2021: Books for Kids and Teens

This surreal school year is finally over. Here are some books to get your young readers in the swing of the season. Continue reading at Wired

[ Wired | 2021-06-15 11:00:00 UTC ]
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Bologna Children’s Book Fair: Italy Published 7,289 Kids’ Titles in 2020

The Association of Italian Publishers participates in Monday's Bologna Book Plus conference and shares 2020 book publishing and rights sales data from Italy. The post Bologna Children’s Book Fair: Italy Published 7,289 Kids’ Titles in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-10 18:58:15 UTC ]
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New Science Fiction and Fantasy Novels to Read This Summer

Six novels feature characters who hunger for connection so strongly that they transform their environments. Continue reading at The New York Times

[ The New York Times | 2021-05-27 13:55:11 UTC ]
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A Guide To The Fantasy And Science Fiction Awards Scene

Take a deep dive into fantasy and science fiction awards with Jenn, as she looks at the many out there and why you should care. Continue reading at Book Riot

[ Book Riot | 2021-05-27 10:39:00 UTC ]
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Joanna Ho Knows the Virtue of Patience. She’s a High School Vice Principal

Her debut picture book is a best seller, but the road to get there wasn’t always easy. Continue reading at The New York Times

[ The New York Times | 2021-05-27 09:00:04 UTC ]
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Helping Kids Right Now: Spotlight on Daniela Owen

The author and child psychologist helps kids learn to handle anger, sadness, and fear with a series of books designed for early readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-24 04:00:00 UTC ]
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Downloading our thoughts to the mainframe may be the stuff of science fiction — but humans have been imagining it for centuries

Leaving our earthly bodies and living forever as a machine isn't just a thing of modern science fiction. These transhumanist ideas date back to the 18th century. Continue reading at The Conversation

[ The Conversation | 2021-05-17 05:22:55 UTC ]
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Harriet Evans | 'I want to write about things that interest me'

On the sunny spring morning that we speak, Harriet Evans has been going through the page proofs of her 12th novel, The Beloved Girls, with a forensic eye—long before she was a bestselling author, Evans was a highly regarded editor—and it has not met her exacting standards. “I’m actually... Continue reading at The Bookseller

[ The Bookseller | 2021-05-14 16:27:00 UTC ]
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At this reading festival, kids pick the winners and authors are rock stars

The Forest of Reading book festival in Ontario, where kids pick the winning authors, is more important than ever during the pandemic. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-05-13 18:23:27 UTC ]
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Ten Speed and Stanford Design School Collab on Book Series

Ten Speed Press and the Hasso Plattner Institute of Design at Stanford University, better known as the “d.school," are collaborating on a 12-book series focusing on creativity and design. The first title will be published this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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A science fiction anthology imagines our post-pandemic future

The latest installment in MIT’s Twelve Tomorrows series toggles between utopian and dystopian. Continue reading at The Washington Post

[ The Washington Post | 2021-05-10 12:00:00 UTC ]
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China Bestsellers for March: Financial Savvy for Kids

The children's book sector of the Chinese market's bestseller lists is led by the German financial coach Bodo Schäfer. The post China Bestsellers for March: Financial Savvy for Kids appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-30 15:04:08 UTC ]
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