Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Helping Kids Right Now: Spotlight on Daniela Owen

The author and child psychologist helps kids learn to handle anger, sadness, and fear with a series of books designed for early readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-24 04:00:00 UTC ]
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Downloading our thoughts to the mainframe may be the stuff of science fiction — but humans have been imagining it for centuries

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[ The Conversation | 2021-05-17 05:22:55 UTC ]
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Harriet Evans | 'I want to write about things that interest me'

On the sunny spring morning that we speak, Harriet Evans has been going through the page proofs of her 12th novel, The Beloved Girls, with a forensic eye—long before she was a bestselling author, Evans was a highly regarded editor—and it has not met her exacting standards. “I’m actually... Continue reading at The Bookseller

[ The Bookseller | 2021-05-14 16:27:00 UTC ]
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At this reading festival, kids pick the winners and authors are rock stars

The Forest of Reading book festival in Ontario, where kids pick the winning authors, is more important than ever during the pandemic. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-05-13 18:23:27 UTC ]
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Ten Speed and Stanford Design School Collab on Book Series

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[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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[ The Washington Post | 2021-05-10 12:00:00 UTC ]
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[ Publishing Perspectives | 2021-04-30 15:04:08 UTC ]
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[ Engadget | 2021-04-23 13:00:10 UTC ]
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[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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As a kid, I loved Judy Blume’s books. As an adult, I wonder: How do they read today?

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[ The Washington Post | 2021-04-19 12:00:00 UTC ]
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[ The Bookseller | 2021-04-18 09:41:33 UTC ]
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[ Book Riot | 2021-04-13 10:36:00 UTC ]
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[ The New York Times | 2021-04-13 09:00:08 UTC ]
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[ The Washington Post | 2021-04-06 13:00:00 UTC ]
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[ The Washington Post | 2021-03-26 09:19:11 UTC ]
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[ The Washington Post | 2021-03-24 16:24:26 UTC ]
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[ The Washington Post | 2021-03-22 15:33:17 UTC ]
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[ Book Riot | 2021-03-12 11:31:00 UTC ]
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