Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Spanish-speaking writers are producing ambitious science fiction and fantasy. Let these books be your introduction.

As diverse as Spanish genre fiction is, most of it is hidden from the English-language world. Thankfully, enthusiasts and small publishers are filling the void. Continue reading at The Washington Post

[ The Washington Post | 2020-09-21 12:00:00 UTC ]
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Mo Willems On Parenting And Inspiring Kids In 2020

The children's book author and illustrator opened up about creativity, kindness and more. Continue reading at HuffPost

[ HuffPost | 2020-09-18 14:44:19 UTC ]
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Jewish Kids’ Books Pick Up Steam

Today’s Jewish child will find a bonanza of titles in upcoming months with stories of celebration, adventure, history, and mystery that highlight Jewish values. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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Let’s Stop with the Realism Versus Science Fiction and Fantasy Debate

We live in unreal times. I wake up in the middle of a global pandemic to watch a reality-TV president spout conspiracy theories while dystopian corporations enact new science fiction tech. In this chaos, I’ve found myself turning to escapist fiction. Stories that conjure a different, more... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-17 08:49:57 UTC ]
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Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
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Your DNA didn’t change, Ancestry.com’s science did

Where did you come from? It’s a question many people never consider, but some are curious and the best answer to that, aside from lots of time in archives, historical societies, libraries and cemeteries, is a DNA test. You have multiple options, but the leader is Ancestry.com and it is always... Continue reading at Betanews

[ Betanews | 2020-09-13 08:36:25 UTC ]
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Discovery + Diversity: 8 Moms on Building Personal Libraries for Kids

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[ Book Riot | 2020-09-11 10:37:00 UTC ]
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Community-based providers push to continue behavioral health reforms

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[ Crains New York | 2020-09-10 09:30:00 UTC ]
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Walker and Kids in Museums team up for Where's Wally? Hallowe'en partnership

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[ The Bookseller | 2020-09-08 04:03:16 UTC ]
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August Religion Bestsellers: Politics Pushes to the Top

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[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
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Report: Germany’s Bertelsmann Interested in Buying Simon & Schuster

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[ Publishing Perspectives | 2020-09-02 18:34:05 UTC ]
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[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Power and Passage: New Science Fiction and Fantasy

A story collection offers a cleareyed survey of the Black American experience, and a debut novel traverses hundreds of versions of Earth. Continue reading at The New York Times

[ The New York Times | 2020-08-27 09:00:05 UTC ]
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[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
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[ Book Riot | 2020-08-21 10:36:00 UTC ]
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[ Publishers Weekly | 2020-08-19 04:00:00 UTC ]
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Bookouture hires Bonnier's Proko in audio push

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[ The Bookseller | 2020-08-18 16:29:40 UTC ]
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[ Book Riot | 2020-08-17 10:36:00 UTC ]
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[ Crains New York | 2020-08-13 14:05:40 UTC ]
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