On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Amazon is the Standard Oil of the 21st century. Its business operations and global reach dwarf those of virtually every other company on the planet — and exceed the GDP of more than a few countries — illustrating the vital importance innovation has on the modern economy. In his latest book, The... Continue reading at Engadget
[ Engadget | 2021-10-16 15:30:33 UTC ]
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This post keeps spoilers to the bare minimum since the show will not air until October 28th.While Star Trek certainly has its share of young fans, it’s never been specifically for the kids. Sure, there was the animated show back in the ‘70s, but that was basically a continuation of the original... Continue reading at Engadget
[ Engadget | 2021-10-11 18:30:49 UTC ]
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The audio version of an in-depth article on how science fiction’s hopes and fears can inspire humanity’s response to the climate crisis. Continue reading at The Conversation
[ The Conversation | 2021-10-11 09:13:49 UTC ]
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Danis Goulet's Night Raiders had the widest theatrical opening of any movie by an Indigenous Canadian filmmaker. But while the movie examines very real — and heartbreaking — events, Goulet opted to do so through the lens of science fiction. ... Continue reading at CBC
[ CBC | 2021-10-10 08:00:00 UTC ]
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Tips, tricks, and ideas for how to run a successful manga club in your school or public library. Continue reading at Book Riot
[ Book Riot | 2021-10-08 10:39:00 UTC ]
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The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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The six-strong shortlist for the £25,000 Royal Society Insight Investment Science Book Prize has been revealed, including two titles from PRH imprint The Bodley Head. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 22:52:51 UTC ]
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Take the conversation beyond Latinx Heritage Month and beyond the classroom. Continue reading at The Huffington Post
[ The Huffington Post | 2021-09-27 22:25:43 UTC ]
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'Publishers tried, but it really didn't work,' says one Paris bookseller about the question of pandemic-related books this year. The post France’s Rentrée Littéraire: Books About COVID? Not Interested appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-27 11:31:21 UTC ]
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One of the greatest science fiction writers, Asimov’s work has had a lasting effect thanks to his prescient takes on technology, climate collapse and humanity’s future. Continue reading at The Conversation
[ The Conversation | 2021-09-24 15:01:23 UTC ]
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New faith-based books aim to engage, entertain, and teach young readers, with titles on Christian values, anti-racism, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-22 04:00:00 UTC ]
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“The Body Scout,” “Light From Uncommon Stars” and “No Gods, No Monsters” tell stories of genetic dystopias, musical gifts and mythic creatures. Continue reading at The New York Times
[ The New York Times | 2021-09-21 09:00:09 UTC ]
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The Pulitzer Prize winner’s latest book, “Bewilderment,” features a widowed father whose troubled son is transformed by a novel neurofeedback therapy with profound implications for the human race. Continue reading at The New York Times
[ The New York Times | 2021-09-21 09:00:08 UTC ]
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A number of Christian publishers launched their first children’s titles in 2021 to expand their mission and reach. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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Launched a year ago in a collaboration between Penguin Random House and The Runnymede Trust, Lit in Colour seeks to make the books taught in classrooms more representative of modern life in Britain Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 18:08:18 UTC ]
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The children's publisher Kids Can Press has partnered with Nelvana to develop content from Black writers, submissions opening now. The post Canada’s Kids Can Press Opens a ‘Black Write’ Incubator with Nelvana appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-16 14:11:34 UTC ]
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Storytel reports seeing a rise in audiobook downloads in Russia by 45 percent in the last year. LitRes leads market. The post Audiobooks in Russia: Storytel and LitRes Cite Rising Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-14 11:42:09 UTC ]
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Hay Festival has unveiled its free autumn programme for schools including a dedicated Winter Weekend, in-person Beacons Project and Welsh Scribblers Tour events. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 22:26:58 UTC ]
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The five-year-old International Excellence Award-winning 'Inspiring Readers' program reaches nearly 300,000 students in the new school year. The post Book Aid International: Back to School Reading for 290,883 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-13 14:14:48 UTC ]
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