Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Time-Tested Kids’ Religious Titles

'Hope for the Flowers' and 'The Jesus Storybook Bible' are marking milestones this year after years as backlist backbones for their publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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4 witchy books from the world of science fiction and fantasy

Megan Giddings, Emily Lloyd Jones, Sangu Mandanna and Desideria Mesa add new twists to a popular subgenre. Continue reading at The Washington Post

[ The Washington Post | 2022-09-17 12:00:00 UTC ]
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In the 1990s, the GOP got a hard push to the right

Pat Buchanan, Newt Gingrich, Rush Limbaugh and other figures extolled Ronald Reagan but led the Republican Party away from his principles, Nicole Hemmer argues. Continue reading at The Washington Post

[ The Washington Post | 2022-09-16 10:00:14 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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John Green’s First Novel May Be Banned At His Old School

"Please don't ban my books in my hometown," John Green concluded in the TikTok. "It's really upsetting for my mom." Continue reading at Book Riot

[ Book Riot | 2022-09-13 13:44:10 UTC ]
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My Cyborg Future: Alice Wong on Prophetic High School Poetry and Processing Pain

“All responses to the world take place within our bodies.” –Gloria Anzaldúa * In putting together my book and making selections from past work, I desperately wanted to include a poem from my high school literary magazine to give readers a glimpse of my inner emo goth self. I emailed a librarian... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-07 08:52:12 UTC ]
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Hitting the Books: Newfangled oceanographers helped win WWII using marine science

Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. Languishing in academic obscurity and roundly ignored by her male colleagues, Sears is selected for command by... Continue reading at Engadget

[ Engadget | 2022-09-04 15:00:53 UTC ]
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Lust, Rivalry, and Ambition Culminate in a Betrayal at an Elite Art School 

Set on the idyllic New England campus of an elite art school called Wrynn, and situated against the backdrop of the Occupy Wall Street movement, Antonia Angress’ debut novel Sirens & Muses is an exemplary depiction of what can occur at the intersection of art and adolescence. This... Continue reading at Electric Literature

[ Electric Literature | 2022-09-01 11:00:00 UTC ]
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Missouri Schools are Pulling Books From Libraries After New Law Criminalizing “Sexually Explicit” Material

A new law has led to Missouri school districts getting rid of any graphic novels that could be seen as sexual, including The Handmaid's Tale. Continue reading at Book Riot

[ Book Riot | 2022-08-30 17:45:17 UTC ]
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The Best Short Stories about School and Schooldays

What are the best short stories which are set in school, or which focus on school and one’s schooldays? There are plenty of stories which are ‘set in schools’ in the sense of being set reading for schoolchildren, but it’s harder to find some canonical and classic short stories which […] Continue reading at Interesting Literature

[ Interesting Literature | 2022-08-29 14:00:36 UTC ]
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Watch the trailer for Tegan and Sara’s High School and fuel your inner indie teenage angst.

TEGAN AND SARA TRAILER DROP, TEGAN AND SARA TRAILER DROP—this is not a drill! If you clicked on this, you’re probably well aware that the beloved sister indie pop duo published a memoir in 2019 called High School. Amazon Freevee (boo) is adapting it into a TV show (yay) starring Railey and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-18 16:25:50 UTC ]
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Mad Cave Acquires Papercutz, the Kids’ Graphic Novel House

Mad Cave Studios, a Miami graphic novel publisher, has acquired Papercutz, the groundbreaking independent children’s graphic novel house founded in 2005 by Terry Nantier and Jim Salicrup. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
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One of the Earliest Science Fiction Utopias Was a Protest Against Patriarchy

Solar power. The end of war. Gender role reversal. Dirigibles. First published in 1905, Rokeya Hossain’s short story “Sultana’s Dream” is steampunk avant la lettre, strikingly advanced in its critique of patriarchy, conflict, conventional kinship structures, industrialization, and the... Continue reading at Electric Literature

[ Electric Literature | 2022-08-08 11:00:00 UTC ]
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Let’s talk about science fiction and horror by new, promising writers

In our final column for The Post, we revisit books we have savored and many more we hope to read. Continue reading at The Washington Post

[ The Washington Post | 2022-08-04 12:00:00 UTC ]
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Louisiana School Librarian of the Year Seeking Legal Action After Slander Campaign

The president of the Louisiana Association of School Libraries speaks at a local library board meeting and met with harassment. Continue reading at Book Riot

[ Book Riot | 2022-08-02 15:08:14 UTC ]
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New Science Fiction and Fantasy Novels

Three new books, from epic fantasy to biological thriller, consider an age-old question. Continue reading at The New York Times

[ The New York Times | 2022-08-01 18:00:06 UTC ]
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Kids’ Comics Come Roaring Back at Comic-Con

While there were no big announcements, creators and publishers of middle-grade and YA graphic novels had a strong presence at the show and the recent surge in organized efforts at censorship was a major topic of panels and discussions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-27 04:00:00 UTC ]
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The best educational toys for kids

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[ Engadget | 2022-07-20 13:30:09 UTC ]
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Fun, Feel-Good, & Empowering Middle Grade and YA Science Fiction and Fantasy

These middle grade and young adult science fiction and fantasy books are empowering and fun, and will provide the best light-hearted escape, like The Lost Ryū by Emi Watanabe Cohen. Continue reading at Book Riot

[ Book Riot | 2022-07-20 10:33:00 UTC ]
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