At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying marketplace of ad opportunities for brands and corporate partners.Sports digital media, the consensus said, is in full bloom, a state of affairs that makes multi-screen, multiplatform campaigns more important than ever.John Kosner, ESPN's exec VP-print and digital media, told the audience that 70% of ESPN's digital ad inventory is sold in conjunction with ads appearing in another format like TV or magazine, and it is getting closer and closer to delivering a multi-channel ad experience that reaches its registered users on all of their devices. "You'll see a lot more of that from us in the next year," Mr. Kosner said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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‘Embarrassed’ Daily Telegraph writer and Fox Sports host tells reporters outside court it is his turn in the spotlight of the ‘rugby league soap opera’Follow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp... Continue reading at The Guardian
[ The Guardian | 2023-05-17 07:00:21 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget
[ Engadget | 2023-04-17 22:37:36 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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Several books with religious themes are headed to the silver screen this year, including ‘Left Behind: Rise of the Antichrist,’ ‘Jesus Revolution,’ and ‘Are You There God? It’s Me, Margaret.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget
[ Engadget | 2022-12-05 12:15:07 UTC ]
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Thomas Beller’s tribute to playground basketball, Kelcey Ervick’s graphic memoir of her soccer days and the great Willie Horton’s baseball career. Continue reading at The New York Times
[ The New York Times | 2022-12-02 14:45:08 UTC ]
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The Fall of Tess Gunty (I speak of Autumn, not ruination) continues apace with news that the Indiana author’s much-ballyhooed debut novel The Rabbit Hutch—the story of a group of residents of a low-income housing community in a fictional Indiana town over the course of one sweltering summer—has... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-29 16:36:13 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Three of the sport’s governing bodies recently announced that they’re officially changing the name to “quadball,” both out of trademark concerns and a desire to distance themselves from Harry Potter author J.K. Rowling in light of her... Continue reading at CBC
[ CBC | 2022-08-13 08:00:00 UTC ]
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David Maraniss shows how the legendary athlete was celebrated, belittled and exploited. Continue reading at The Washington Post
[ The Washington Post | 2022-08-12 10:00:27 UTC ]
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