At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying marketplace of ad opportunities for brands and corporate partners.Sports digital media, the consensus said, is in full bloom, a state of affairs that makes multi-screen, multiplatform campaigns more important than ever.John Kosner, ESPN's exec VP-print and digital media, told the audience that 70% of ESPN's digital ad inventory is sold in conjunction with ads appearing in another format like TV or magazine, and it is getting closer and closer to delivering a multi-channel ad experience that reaches its registered users on all of their devices. "You'll see a lot more of that from us in the next year," Mr. Kosner said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
News tagged with:
#corporate partners
#full bloom
#ads appearing
#registered users
The London Review Bookshop has partnered with the MUBI streaming service for the broadcast of eight films to be accompanied by fortnightly conversations with writers. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 17:23:15 UTC ]
More news stories like this | News stories tagged with:
#bookshop
Children's authors and sports stars are to take part in a series of book-themed sporting challenges to raise money for the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2020-08-17 05:01:34 UTC ]
More news stories like this | News stories tagged with:
#raise money
Pediatricians from the Somos network say input from community physicians is essential to safely reopening the city's schools. On Tuesday they unveiled a set of recommendations for city officials at... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-08-13 14:05:40 UTC ]
More news stories like this | News stories tagged with:
#city officials
#somos
Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian
[ The Guardian | 2020-08-07 10:58:35 UTC ]
More news stories like this | News stories tagged with:
#coronavirus pandemic
#evening standard
#latest updatessee
#dramatic reduction
A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek
[ AdWeek | 2020-07-28 21:26:52 UTC ]
More news stories like this | News stories tagged with:
#advertising chief
#digital media
In mid-March, Major League Baseball, the National Basketball Association, the National Hockey League, and Major League Soccer issued a joint statement: members of the media would henceforth be barred from locker rooms and clubhouses, to help prevent the spread of the coronavirus. The leagues... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-28 12:21:27 UTC ]
More news stories like this | News stories tagged with:
#joe biden
With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | News stories tagged with:
#digital media
Tyson Fury's autobiography Behind the Mask (Century) has won Sports Book of the Year at this year's Telegraph Sports Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 15:05:13 UTC ]
More news stories like this | News stories tagged with:
#tyson fury
#sports book
I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian
[ The Guardian | 2020-07-11 07:00:06 UTC ]
More news stories like this | News stories tagged with:
#candice carty-williams
#critically acclaimed
#tv series
#all-consuming nature
#main character
#stephen king
#publishing industry
With the Olympics postponed, you might be missing your sports fix. In case you need a taste of the thrill of victory and agony of defeat, I’ve compiled a collection of sports books to read this summer while we wait for news about the Tokyo Games. Instead of a torch, light a candle and let […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-08 08:48:16 UTC ]
More news stories like this | News stories tagged with:
#ve compiled
#sports books
Macmillan Children’s Books has scooped a second Christmas "Winston" title from Alex T Smith and signed a deal for screen rights. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 10:20:45 UTC ]
More news stories like this | News stories tagged with:
#mcb scoops
#macmillan children
#screen rights
#macmillan
In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with:
#challenging year
#first-party data
#paying readers
#print media
Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
More news stories like this | News stories tagged with:
#diverse voices
#publishing giant
The shortlists for this year's Telegraph Sports Book Awards have been revealed, with titles from England Rugby coach Eddie Jones and British Lions coach Warren Gatland jostling for Rugby Writers Book of the Year. Continue reading at The Bookseller
[ The Bookseller | 2020-06-17 13:50:00 UTC ]
More news stories like this | News stories tagged with:
#sports book
A great lineup: books about Michael Jordan, Kobe Bryant, Willie Mays, Alice Marble and more. Continue reading at The Washington Post
[ The Washington Post | 2020-05-19 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#great books
#michael jordan
#kobe bryant
#alice marble
The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday podcast
#revenue streams
#news publishing
“Big Idea,” “The Magical Yet,” “I Am Leonardo da Vinci” and other new books that delight and teach. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:50:46 UTC ]
More news stories like this | News stories tagged with:
#long day
#big idea
The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
No longer relegated to the sidelines, sports titles by and about women take the field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sports titles