At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying marketplace of ad opportunities for brands and corporate partners.Sports digital media, the consensus said, is in full bloom, a state of affairs that makes multi-screen, multiplatform campaigns more important than ever.John Kosner, ESPN's exec VP-print and digital media, told the audience that 70% of ESPN's digital ad inventory is sold in conjunction with ads appearing in another format like TV or magazine, and it is getting closer and closer to delivering a multi-channel ad experience that reaches its registered users on all of their devices. "You'll see a lot more of that from us in the next year," Mr. Kosner said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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